Wednesday, February 20, 2008

“Get that response!”

What is direct response marketing? Direct response marketing can occur in both the offline and online venues. Direct response marketing in the offline venue is composed of pieces mailed to your home. These pieces are most often referred to as junk mail. Direct response marketing in the online venue is composed of sales letter on Internet business websites as well as sales copy on websites, emails, and voice broadcasts.

The purpose of direct response marketing is to get your name out to potential customers and to also illicit a response in return. In the online world you can use the same formulaic techniques that have worked for years in the offline world.

You can learn through the school of hard knocks or you can learn through the experiences of others. Which learning method do you think is easier? The school of hard knocks involves figuring things out on your own and making mistakes. This is a difficult way to learn, hence the name “hard” knocks.

Learning from the experiences of others, on the other hand, is much easier. You can take advantage of the experience and wisdom gained by people that have gone in the same footsteps before you. You can snap up this information through reading books, listening to teleseminars, attending seminars, and the list goes on and on. The key is to find a proven system that works. Then follow the system and duplicate the same successful results as the system creator.

ELF Marketing: Easy, lucrative, and fun.
There are tons of ways to make money in the world. You can run a hard, frustrating business that is lucrative. You can also run a business that is easy, lucrative, and fun. You can turn a hard, frustrating business into an easy, lucrative, and fun business.

How do you convert your business into an easy, lucrative, and fun business? Examine each business task that you do. Is the task hard and frustrating? If so, write it down. Then seek out information about how to make this task easy, lucrative, and fun. You can find this information more easily than you think because many people have been in the same situation before you. Use their experience and systems to benefit your business right now and turn it into a great business.

Warmest regards,

Matt Bacak

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