Thursday, December 20, 2007

“Increase your conversion if you want to make millions”

Million Dollar Idea: “Increase your conversion if you want to make millions.”
There are two ways that enable you to make more money on the Internet.
#1: Increase traffic
#2: Increase conversion

Increasing traffic to your website is difficult because it has a language and environment all its own. For example, you have to understand the technical aspects. In addition, you may have keywords that are extremely popular and will spend too much time and money trying to gain the top search engine ranking.

Therefore, you should focus on increasing your sales conversion. If you increase this business number then your business will grow exponentially. How can you increase your sales conversion? You can increase your conversion rate using these five methods.

Increase Conversion Strategy #1: Put an opt-in box on the main page. This will help you build your list right away. Once people sign up for your list you can promote to them constantly. Don’t forget to provide valuable content as well.

Increase Conversion Strategy #2: On the sales letter you should have 9 to 12 links to the order form. This number of links has been shown to yield the highest sales conversion. It gives the customer plenty of chances to head to your order form and buy your product.

Increase Conversion Strategy #3: If the customer doesn’t buy your product then have a pop-up that asks them why they didn’t buy. This will enable you to find out why people didn’t buy your product. You can provide solutions to these reasons and turn people into buyers.

Increase Conversion Strategy #4: When the customer buys your product ask for an up sell. Why? You have already convinced the customer to buy one of your products so they are more prone to buy more of your products at that time. They have their credit card out and their wallet open. Use this environment to your benefit.

Increase Conversion Strategy #5: After they have bought your product or service then put an up sell offer on your thank you page. Don’t just provide a receipt and/or download on this page. Instead, you should provide offers of higher ticket items. Again, this is a great time because the customer has just purchased from you and is more likely to buy additional products at that time.

You can also place a survey on the thank you page. Ask people why they bought your product. Ask them what the single most important reason was regarding why they purchased your product today.

This customer product purchase information is worth its weight in gold because you can use it. You can learn not only about the mind of the customer and their rationale for buying your product, but to also use it as copy on your sales letter. These reasons should be at the top of your sales letter.

Tip: A great software program to use with the survey is the Ask Database system. It enables you to keep track of the survey responses.

Warmest regards,

Matt Bacak

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