The JV Approach Letter

JV’s or joint ventures are a popular way that businesses partner with other businesses and leverage their products and resources to make more money. According to Wikipedia.org a joint venture is “an entity formed between two or more parties to undertake economic activity together. The parties agree to create a new entity by both contributing equity, and they then share in the revenues, expenses, and control of the enterprise”.

When you approach a potential joint venture partner what you need to do is tell people exactly what the product is, how much money your splits are going to be and how they can contact you. So when I start and go through, what you want to do is say something like, “Hey, my name is Matt and I’m looking for people that are interested in promoting XYZ product which is in this niche” or whatever. Say, “I’m going to pay out this much money per product. Contact me so I can get you started making money now.” Or something like that.

Next, once we get to the point where, after I get done with the questions, submit that and guess what? I’ll send out an email to everybody and let them know about the joint venture. Once that is done you’ll probably get people to contact you and do a joint venture. But what you really need to do is start getting your marketing funnel set up. You need to have it ready just to make it easier on everybody, is write the emails for people to market the product for. If you have the product made, you need to get the sales letter up as soon as possible.

When you get the sales letter up, you need to get emails written to drive people to that page. You want to have them written so you can just hand them to your affiliates and have them send out an email with that offer to their list. It’s a really good way to generate more sales and more traffic. You should also send the same emails to your list as well. But when you do you might want to test out various versions of the emails with your list first and then you can pass along the winning emails to your partners. You may want to say something like, “Hey, here’s some emails that I’ve used for my list. They’ve worked really well. Use these.”

Once you get a few JV deals you will begin seeing an increase in both your traffic and your revenues!

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for myPowerful Promoting Tips yet, then youare really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doingto market my companies? Then you need to grab a copy of my`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

How to Segment Your List Using Autoresponders

If you have a website and are using autoresponders to capture your audiences contact information, then commend yourself as this is a huge accomplishment! Most online websites fail to see the value of an opt-in form on their website. Opt-in forms actually make a business plan work and it is a definite requirement for growing any business online.

Your list is a goldmine and you have to know what your readers want. But your main concern is to capture names and send your list information. Although your opt-in page lists bullet point benefits of what you have to offer your visitors, you can do more with your list. You can segment your list. Segmentation allows you to broaden your product selection and allows you to offer more products to help increase your sales.

So exactly how do you set up your autoresponder message sequence?

There is a seven sequence rule I follow. You should think about sending seven messages to your list. But remember, this sequence of emails is sent every few days. Send some messages every two days then five days later then back to two days later etc. You want to do this so that your subscriber never expects your message. You want to surprise them, keep them on their toes and keep them interested in what it is you are offering them. Make sure you are offering valuable content so that your reader always anxiously awaits your next email. You want them to feel that you are giving them extremely helpful information that they simply cannot find anywhere else. However, it is also crucial that the emails you send them on the third and seventh day should be sending them to a sales letter squeeze-page. Remember, on these days you are selling to them. This strategy has been very successful whenever I implement it so I suggest you also implement this strategy in your online business.

When you send these emails on the third and seventh day of your seven email sequence, the reader can then be sent to another squeeze-page and at this point they'll be entering a new autoresponder sequence that segments them even further. I use this simple strategy to segment my list and you should use it too in your list segmentation. But you should note that these are also short content email messages created to prompt your reader to click on links placed in the email. Your links will always lead to a sales page for a product or service you are offering them.

That other autoresponder sequence (the second squeeze-page sequence after they enter the first sequence) that I'm sending them to is going to be a message sent to them every single day. Basically, with these messages, I'll take pieces of the copy – maybe I'll take a paragraph out of the copy, I'll throw it into message 1. I'll take another paragraph of the copy and I'll throw it into message 2. Take another paragraph of the copy and throw it into message 3 and so on.... For example, if I have five testimonials, I might write an email that says, "Five reasons why you need to get this." Reason 1 is testimonial 1, reason 2 is testimonial 2, and so on and so forth. And then each of those emails will have a link back to the actual product so the reader can go buy the product.

List segmentation is necessary to expand and diversify your business. Why not take a look at your autoresponder sequence to make sure you're offering the most you can to your audience.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
..Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

Be a Friend – Follow the Best to Sell Your Product

If you have a product you want to sell to your list make sure that you build a special relationship with them. You want to be as personal as possible and communicate well to your audience. Let them know that you're real. Let them know that you understand them and what it is they want. Write to them as if you are writing to your best friend -- somebody you care about. Focus on the "you". Many poorly written sales letters have too much "me-me-me-me-me" and not enough "you-you-you-you-you." You want to say "you" as many times as you can in your sales letter so that more people give you money. They want them to feel as though you can relate to them and that you are speaking directly to them. Personalization of emails and sales letters make your prospects learn to trust you and therefore, want to purchase from you time and time again.

Model Your Sales Letter After the Best!

But although building a relationship is essential to growing any profitable business, modeling your sales letter after successful sales letters is a definite must! The biggest problem I see most people do is they don't model other people's sales letters after those letters that have been proven to bring in sales. I mean, there are sales letters out there that work. I often hear people say, "I want to do it my own way!" Well, don't do it your own way; do it the way that it works! Success leaves clues, and you want to follow those clues in order to perform well.

Testimonials:

You also want to ensure your sales letters have enough testimonials. Your testimonials should say more than, "This is an absolutely amazing product. JS."

Who is JS? Nobody knows who JS is. It sounds fictional – as though you made it up. Whatever you do never use initials or general statements in your testimonials. Be specific and use full names. You might want to say Jane Smith. For example, it could be; "Jane Smith, therapist, Atlanta, Georgia." You know, be as specific as possible about those individuals in your testimonials and it'll help increase your sales.

Your Sales Letter Close:

Your close is extremely important. At the end of your sales letter make sure that you have a strong close. You need to have a direct command. You want to use scarcity and/or urgency. You want to limit the availability of the product or the service. You want to maybe have a limited-time offer.

Know your audience, meet their needs and they will continue to seek your advice and be eager and willing to purchase the products you have available to them.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

How to Test Your Headlines

When you are coming up with your masterful headlines you cannot forget to test. I know many people feel their headline is brilliant and there is no way their headline could be a failure. Well, think again! Without testing your headline you really have no idea how your audience will respond to your sales letter. A weak headline can break a sale in no time. Lost sales means lost time and more importantly lost revenues for your business. So, in order to ensure you’re producing the best headline possible for your product or service finding out what appeals to your audience is essential. After all, they are the ones who are purchasing from you and you want to make sure you speak to them in the way they want to be spoken to. They need to be able to relate to what it is you are offering them. They need to feel understood.

Basically, the best way to test your headline is to take a piece of paper or open a new Word document and begin typing variations of your headline. Then go to Google Adwords and run the various ads with the different headlines to see which headline converts better and gets a better response rate. A lot of people use this method and find it to be very effective.

However, what I do is test my headlines on squeeze pages. Actually, I’m running a squeeze page test right now. What I’m doing is I’m basically seeing what my conversion rate is. I let the particular squeeze page with my specific headline run for a couple of weeks, and then I go and add another headline and so on. I’m not doing a true ABC split test, I’m not using any special software or anything, but I am doing that to see which headline produces the best results for what it is that I’m promoting at the time.

Most importantly make sure you find the right environment to begin writing your headlines. Make sure it’s quite and you have no distractions. Once you do this you’re definitely off to a good start. Once you have your headlines and you feel fairly comfortable with them you’re ready to begin testing out your efforts. If you always remember to test and track your headlines, this is the best way to determine whether you’re making the most out of your time and money!
Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

How Long Should a Good Sales Letter Be?

You’ve probably purchased things that did or didn’t work off of infomercials or sales letters and now you want to create a letter of your own that grabs people’s attention and keeps it . You know as well as anyone that it’s not necessarily the product that sells, but more importantly how you go about selling the product.

So, the question is how long should a sales letter be? Well, the answer to that is not that simple to answer because it really depends on what you are selling. However, what is most important is that you add a little humor, ask questions complete with answers, make promises, list as many features and benefits as you can think of and create a need that your audience never even knew they had!

Try to be creative and engaging. This is a very important lesson you need to learn the next time you write a sales letter. The letter will never be too long if it accomplishes this. Just think of a good movie you’ve seen. The movie may have been three hours long, but because it kept taking you through a roller-coaster of emotions it kept you interested enough that you paid no attention to the time.

Some “marketers” with zero confidence in their sales ability choose to believe that people have no interest in reading a ten page sales letter and therefore keep their letters down to a page. They fear that people don’t really want to hear what they have to say and they fear rejection. Folks, this is definitely NOT the way to approach things.

What you have to realize is that readers will stick around as long as you are saying something that keeps them interested, identifies their problem(s) and demonstrates how they can overcome them.

Sometimes a single page letter is all that is needed for simple lead-generation. In that case it is fine to keep it short. However, if your product or service is more complex and you may be faced with a lot of scepticism from your reader, you have to overcome this. So, write as many pages as you have to to get your message across. This is simply what you have to do to make the sale.
Always remember to be yourself, be human, be interesting and engaging and you will never have any problems keeping your audiences attention.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for myPowerful Promoting Tips yet, then youare really missing out, go here:http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doingto market my companies? Then you need to grab a copy of my`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

How to Attach a New Sales Page Link into an Email to Send to your List

Every successful website business owner knows the strength of their business is in their list. This list is so important because they are potentially the people who will make or break your business. If you build a good relationship with your list you will reap the rewards in sales and continued sales because your customers will trust you.

When building and maintaining your lists, you also want to ensure that the technicalities of your sales pages and offers are set up correctly when you email to your list. After all, you want your visitors to know you are a legitimate and professional business so setting up your sales pages to link to your emails properly is an essential skill of building and keeping your customers and potential customers happy.

Let’s see how it’s done...

So, you created a sales letter presumably in NVu, FrontPage, or some other program and now you want to publish it on the internet. The first thing you have to do is make sure that you save it as a .htm or .html file.

Now, for example, let’s say you named it salesletter.htm. At this point I would recommend that you put it into a new URL because I believe every single product should not only have its own sales letter, but also an exclusive domain.

Okay, so say you named your product XYZproduct. Try to buy a domain name that matches the product, for this example XYZproduct.com.

The next thing you want to do is go back and open the saved file and re-save it as "index".
Now, let’s say you registered your domain with Fatjack hosting. I want you to go to the main domain (whatever domain you created) where your auto-responder, sales and other stuff is and this time I want you to put in XYZproduct.com/cpanel.

Once you do that, you need to open it up. To do this it is first going to ask you for a username and password. After you finish entering these it will log you into the system. Look to the right side of the page for a link that says "add-on domain". Insert your domain (XYZproduct.com) there.

Please make sure that the domain you purchased (XYZproduct.com) has a dns that points to the location, for example ns1.fatjackhosting.com, ns2.fatjackhosting.com, etc. You may even want to call Fatjack and ask them where they want it to be pointed to.

Now, once you’ve done all that go to FileZilla and put in the URL, username and password. Next, just upload the index file, post the index file and go back to that domain. You should now see your sales letter before and you’re done.

Warmest regards,

Matt Bacak

P.S. If you haven’t signed up for myPowerful Promoting Tips yet, then youare really missing out, go here:http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I’m doingto market my companies? Then you need to grab a copy of my..Internet Marketing Dirt’. It’s now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

“3 Mistakes that could Cripple your Internet Business”

Having an Internet business is exciting. However, don't forget to keep learning or your excitement could quickly turn to despair when you make mistakes. What are common Internet business mistakes? There are several mistakes that you can fall prey to if you aren't careful. Keep reading to find out how to identify and avoid these three Internet business mistakes.

Internet Business Mistake 1: 99% of people focus on their product and their delivery service. They neglect their sales pitch. You need to understand ways to communicate to people so that they will listen to you instead of your competition. And you not only want them to listen to you, but you want them to follow through and buy your products and services.

Internet Business Mistake 2: People focus too much on the technology of marketing. For example, they try to make their sales letters and website flashy. This is a mistake. The psychology of marketing is more important. The psychological techniques used for decades in traditional direct response marketing hold true for the Internet as well. You have to understand how to connect with your potential and current customers.

Internet Business Mistake 3: People focus too much on the product. It is not what product you create, but how you package the product. It is how you convey the value of the product you offer. Be careful that the value you offer in the sales letter matches what the product.

For example, don't write an exaggerated sales letter just to get sales. Customers may by your product based on this sales letter, but then they will be extremely disappointed when the product doesn't live up to their expectations. Instead, you should create a product that over delivers on any promises and claims you made in the sales letter. This will result in a happy customer that will then buy even more products from you.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

“Stay ahead in the marketplace with these cutting edge techniques.”

When it comes to your opt-in page, cutting edge techniques will amaze you. Examples of cutting edge techniques include Internet businesses that will cater more to the customer. You will give the customer what they want as opposed to just selling your product to them. This applies to the opt-in page in that more information will be asked on the opt-in page then was asked in the past. For example, people will be asked for their age, state, phone number, etc. in addition to their name and primary email address.

Why ask for the phone number? You can find out where people live. Plus, you can get people on the phone and speak with them directly. You can also send out a voice blast that has announcements about your website, business, and products.

For example, let’s say that a customer signed up for your teleseminar list. The day after the teleseminar you can send a voice blast to them that tells them about a website you set up just for them. Give them the website address and tell them how they can get more free stuff and buy products on this website. It has been found that this follow up phone call increases sales.

Tip: When you give away bonus gifts they have to have real world value. Don’t give away crap that people can get for free somewhere else on the Internet. Give them items that you create or that could actually be sold.

Also make sure to implement scarcity in your offers. During the voice blast you can explain that the special website will only be available for 24 hours. Or you can give this 24 hour offer during the teleseminar. Your phone call the next day will prompt any people to buy that had initially been dragging their feet on the offer. This is a powerful technique. Your sales conversion will dramatically increase.

Let’s look at the sales letter. You can personalize the sales letter based on information you obtained when people opted in to your list. For example, you can ask people for the state they live in when they sign up for your list. Then you can set up technology that plugs in their state in the sales letter. Your sales letter headline can say “Offer for people from (state)”. Sales conversion usually increases as the sales letter is more personalized. You can also use the extra information in emails and other forms of communication with your customer.

Do note that your opt-in list sign up rate may falter when you ask more information. If you ask for too much information then you may scare people away. The only way to find out is to test it. Modify how much information, and the type of information you ask, on your opt-in list and see how it affects your list sign up rates.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

“Set your website apart from the crowd with this technology.”

Your sales letter sits in front of you. You marvel at the direct response marketing techniques you have used in the sales letter copy. You know that the sales letter copy should not be filled with fancy technology, but part of you wants to use cutting edge technology anyway. You understand that you have to have a sales letter that relies on marketing fundamentals, but what technology can you incorporate on your website?

Your Internet business website will benefit from audio and video components. For example, you should have a video that automatically plays when people come to your website.

Audio and video have several benefits. They enable a person to hear and see you which builds a deeper trust much faster than through simple text. Some people may feel that audio and video that automatically plays on your website is annoying. You can actually use this annoyance to your advantage. How? People will want to stop the audio and video and the only way to do that is to sign up for your list. So bingo! You have them on your opt-in list.

Not sure if you want to use audio, video, or both on your website? Just ask your list and observe your conversion rates. Use other people's opinions as a guideline, but the real proof is in the conversion pudding. Your best bet is to test both audio and video. Test out an audio clip and see how many people opt-in to your list based on this clip. Then test out a video clip and see how many people opt-in to your list.

Video and audio on a website is completely useless unless you have a specific purpose. Don't just tell people that you have nice products. Instead, welcome people to your website, tell them who you are, offer free bonuses (bribe), and then instruct them how to sign up for your list.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

“The Secret of the Forced Sales Letter”

People think that Internet businesses are all about technology. They think that fancy technology is more important that solid marketing techniques. They are wrong. Dead wrong. Technology can only enhance the fundamentals of good marketing. If you don't have good marketing practices already established then any technologies you implement will only amplify what you are doing right and what you are doing wrong. Therefore, if you are do anything wrong it will stand out like a sore thumb and slow down your Internet business.


An example of fundamental marketing that is time tested is the sales letter. You need to have a sales letter on your website. Utilize the techniques of direct response marketing and traditional marketing in your sales letter. Your sales letter doesn't have to rely on fancy technology techniques. In fact, fancy technology can be distracting. Stick to the components of a classic sales letter.


The key is to build an opt-in list of people that are allowed to see your sales letter. You can achieve this by asking for people's name and email address before you let them receive any free bonuses you have to offer. Plus, after you have obtained their name and email address you should send them directly to your sales letter. This type of sales letter is called a forced sales letter because you make them read and view it before you give them the free items you promised.


Why show your sales letter only to people that sign up for your list? It's simple. You don't want everyone to see your sales letter. You only want qualified leads to see your sales letter. This allows you to avoid any tire kickers that won't buy your products anyway.


People that signed up for your opt-in list are qualified leads because they took the time to sign up for your list and demonstrated that they trusted you enough to give you their information. These are the type of people that are apt to become long, paying, satisfied customers.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

“Unleash the power of online video”

The Internet is a broadcast media that is a hybrid between print media, direct response, and audio and video. Technology over the last 20 years has become affordable and powerful for common users. In the old days technology was out of reach for most people. The technology was difficult to use, expensive, and cumbersome. Internet businesses today are lucky in that they can use inexpensive, easy to use, quality audio and video on their website.

Let’s look at using video in your online business. Online video is so powerful that someday it could replace long sales letter copy. Using audio on the Internet has been used for many years. Video is a much more recent reality in the Internet business world.

New technology and broadband has made it possible to use video online. Video is effective because it is what most people are used to. Think about it. We are used to watching television. Video enables you to convey emotions and information at the same time. Video enables people to see and hear you. They will become more used to you and trust you.

Video enables you to communicate your message quickly. A traditional long sales letter, on the other hand, may take 15 minutes for the person to read. Video enables you to promote and show people how your product works in just a few minutes. Video works off of the infomercials that people are already used to watching on television.

Video can help your website visitors make a decision. The decisions can range from signing up for your opt-in list to buying one of your highest ticket products. Video can teach, touch, and build a relationship with your customers. You will snag more customers and earn more money using video.

Another example is the use of video testimonials. Customers will believe other customers more than they believe you. Video testimonials allow potential customers to see, hear, and believe current customers. You are much more likely to buy a product if you listen and see somebody talk about it than if you just read a printed sales letter.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

“Are you losing 97% or more of your customers?”

How many times do you think an average visitor visits your website before they buy? Do they buy from your website right away? The average visitor comes to your website 4 to 7 times before they buy. If you don’t capture their personal information quickly then you could be missing out on sales.

Let’s look at sales letters as they are the main component of your sales. Did you know that if your sales letter converts at 3% then your sales letter is considered effective? However, what happens to the other 97% that don’t convert in your sales letter? You are essentially throwing 97% of your potential customers in the trash which is a recipe for failure.

How can you grab that 97% and turn them into customers? Look at your call to action on your website landing page. Are you only directing them to the sales letter? If you want to dramatically increase your sales conversion to 30% then you need to capture their name and email address. How is this possible? You can accomplish this sales conversion by getting people to sign up for your list. Once you have them on your opt-in list you can constantly send them emails. The emails will contain pertinent information as well as offers. You can sell your products and services far into the future. They will get to know you through your email messages and will most likely buy something in the future.

What should you know about creating an opt-in list? Fundamentally, it boils down to driving your website traffic to a squeeze page that gives away a free item in exchange for their name and email address. Then send them to a sales page. If they don’t buy from your sales page right now, at least you will have their contact information so you can continue to sell to them. They will eventually buy your products in the future or they will unsubscribe from your list. Either way you will have a higher conversion rate then you would if you didn’t capture their personal information in the first place.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

“3 Secret Strategies of Internet Millionaires”

Here’s the situation. You peruse the Internet reading sales letters, checking out products, and learning about the financial bank accounts of Internet millionaires. It has you thinking. What secret strategies do these Internet millionaires know and implement in their Internet business? How can I learn these secret strategies? There are many ways to tap into the secrets of Internet millionaires and here are three secret strategies to get you started.

Secret Strategy #1: Your marketing funnel needs to start at free or better. Pay attention to the different processes that other marketers do. If the process looks different from yours then analyze why it is different. Don’t just simply try the marketing process, but figure out how it works. This will ensure that you utilize the marketing technique to its fullest extent and reap the most rewards.

Secret Strategy #2: You need to focus, learn and study your industry. You need to do your homework. You should do research and watch what other people do in your market. Study their website. Figure out how these Internet marketers got buzz. What does their website look like? How did they craft their sales letter? What free reports and offers do they give to their customers? How do they up sell higher priced products? What is there marketing funnel?

Secret Strategy #3: Make sure that you sign up for the email opt-in lists for as many Internet marketers as you can. This will keep you up to date on what they are selling and the copy they use to sell these products. For example, you may notice that they have an incomplete sentence in their emails that ends with dots. This may be an effective hook that gets you to go to their sales letter. You can incorporate this email copy punctuation technique into your own sales letter.

As you can see, their secrets are available. You just have to take the time to find them.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

“Want to know a secret about Internet business? Here are 4!”

Secret #1: Build a belief system. You have to believe that your product will bring in at least $300 per month. Don’t start off which an expectation of a huge profit. If you do then you will most likely be disappointed when you don’t achieve this goal. Start off with a lower profit goal.

Once you earn this goal then figure out how many products you need to sell to earn $3,000 per month. Then when you achieve that goal figure out how many products you have to sell to earn $30,000 per month. The key is to never be satisfied by how much you are earning each month.

You need to understand that you will not get rich with just one product. Think about the big Internet players. They don’t have just one product. They have a line of products. They realize that they have to develop a host of products that turn a decent profit each month on a consistent basis.

You should build a product that can stand the test of time. Don’t create a flavor of the month product because you will always have to develop the next new product. If you work this way you won’t be able to earn residual income and let go of your business. You will be trapped in a vicious cycle of product creation. Instead, focus on an information product and line of products that will sell far into the future.

Secret #2: Use public domain information. You can copy, paste, and sell public domain information. You can obtain public domain from the government. How? Go to http://www.google.com/unclesam. You can find all the information you ever wanted about the government.

For example, you can click on the “Grants” link. You will go to http://www.grants.gov/. This will give you information about all the government grants available. This is valuable information. Think about the guy on TV that wears the suit with questions marks who sells government grant information. You have access to the same information that he sells to people. You can take this information and turn it into your own product quickly. You can then sell it for a profit.

Tip: You can access a free government search engine at http://www.firstgov.gov/. There are several categories you can go to and find valuable information. You can download, use, and adapt this information into your own product for free. Why? This government information is in the public domain.

Secret #3: You don’t have to write your content. You can use public domain information. And/or you can record your thoughts onto a CD. You can sell the CD. You can also have a freelancer transcribe and format this information. This will let you sell a printed version of the product as well.

Secret #4: How do you market your product? Open up a Google AdWords account. Google AdWords enables you to create small ads that will appear in the search engines.

You should also set up a website and write an effective sales letter. You can have a freelancer create your website. Go to http://www.scriptlance.com/ or http://www.elance.com to find freelancers.

The Internet is not as difficult as you think. You can create a product in two to three days or sometimes in just a few hours.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

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to market my companies? Then you need to grab a copy of my
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“Increase your conversion if you want to make millions”

Million Dollar Idea: “Increase your conversion if you want to make millions.”
There are two ways that enable you to make more money on the Internet.
#1: Increase traffic
#2: Increase conversion

Increasing traffic to your website is difficult because it has a language and environment all its own. For example, you have to understand the technical aspects. In addition, you may have keywords that are extremely popular and will spend too much time and money trying to gain the top search engine ranking.

Therefore, you should focus on increasing your sales conversion. If you increase this business number then your business will grow exponentially. How can you increase your sales conversion? You can increase your conversion rate using these five methods.

Increase Conversion Strategy #1: Put an opt-in box on the main page. This will help you build your list right away. Once people sign up for your list you can promote to them constantly. Don’t forget to provide valuable content as well.

Increase Conversion Strategy #2: On the sales letter you should have 9 to 12 links to the order form. This number of links has been shown to yield the highest sales conversion. It gives the customer plenty of chances to head to your order form and buy your product.

Increase Conversion Strategy #3: If the customer doesn’t buy your product then have a pop-up that asks them why they didn’t buy. This will enable you to find out why people didn’t buy your product. You can provide solutions to these reasons and turn people into buyers.

Increase Conversion Strategy #4: When the customer buys your product ask for an up sell. Why? You have already convinced the customer to buy one of your products so they are more prone to buy more of your products at that time. They have their credit card out and their wallet open. Use this environment to your benefit.

Increase Conversion Strategy #5: After they have bought your product or service then put an up sell offer on your thank you page. Don’t just provide a receipt and/or download on this page. Instead, you should provide offers of higher ticket items. Again, this is a great time because the customer has just purchased from you and is more likely to buy additional products at that time.

You can also place a survey on the thank you page. Ask people why they bought your product. Ask them what the single most important reason was regarding why they purchased your product today.

This customer product purchase information is worth its weight in gold because you can use it. You can learn not only about the mind of the customer and their rationale for buying your product, but to also use it as copy on your sales letter. These reasons should be at the top of your sales letter.

Tip: A great software program to use with the survey is the Ask Database system. It enables you to keep track of the survey responses.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

“4 Offline and Online Tips for your Internet Business”

One of the most powerful ways to use the Internet is to use it in a dual role manner. Use the Internet for everything it is worth. You can also make money offline through following up with the people that purchased your products online. The dual online and offline role will earn you far more cash then either way on its own. This success occurs because you have established a relationship with your list of customers.

So what are some ways or tips you can employ when using the Internet in both an online and offline manner? Read on for 4 tips that you can use in the both the offline and online arenas. Utilizing these tips can strengthen your Internet business and earn you more money.

Offline and Online Tip #1: Long copy sells better than short copy. You can put long copy on your website at a far cheaper rate than in the paper version. So you can use a 12 page paper sales letter which directs people to your website. On the website you can use as many graphics and webpages as you want to sell people on your product and/or service.

Offline and Online Tip #2: You don’t have to know every single aspect of Internet marketing. Instead, you can find people that will help you with the aspects you are uncomfortable with or don’t know much about. For example, you may know how to write copy, but you don’t know much about the technical aspects of a website. You can outsource the task of building your Internet business website to a tech savvy person.

Offline and Online Tip #3: Offer an individual phone consultation to your list. This is a great way to build a relationship with your list and up sell to them.

Offline and Online Tip #4: Diversify your business activities. Don’t rely on one business activity because it can become outdated, legislation can change, etc. If you have multiple streams of income, you can earn more and still earn money when one or more of the business activities become obsolete. This applies online to the manner in which you market through email, etc.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

“The First Three Components of a Sales Letter”

Have you written a sales letter? Are you not sure what to put in your sales letter? Let’s look at the first three items that need to be in a sales letter.

Step #1: Headline. The only purpose is to grab somebody’s attention. Don’t try to sell your product in your headline. Don’t say “Discover how to lose weight in only 7 days for $29.99”. Instead, it should just make them stop in their tracks and keep reading. They will want more information based on the headline, not just a run down of what you are selling.

Not sure how to create a headline? Try this exercise:
To create headlines you can brainstorm for ideas through a “headline drill”. In two minutes, try to come up with as many headlines as you can for the product or service that you are trying to sell. Write everything down even if it doesn’t make any sense. Be focused and let your brain dump out all the possibilities.

Then look at all the headlines you have created and tweak them. Pick the best headlines. Then decide on the number one headline. How do you decide what the number one headline is? Go by your gut feeling.

You can use sticky notes to do the headline drill. You can place them on the wall. This works very well, especially if you are a visual person.

Step #2: Subheadline. This is an expansion on the headline. It expands or supports the headline. The goal is to pull the reader further into the sales letter. Don’t talk about the product or the benefits just yet.

How do you write a subheadline? Go back to your headline drill and pick one of the headlines you created that didn’t make the cut for the headline. This headline can become the subheadline.

Step #3: The salutation. One of the best salutations to use is “Dear Friend”. This makes it warm and personal. Keep it simple.

You can also use the customer’s name as the salutation in emails. People are not freaked out by this in emails because they know that they gave their name when they signed up for your email list.

Tip: These steps are in the order they should appear on the page.

Follow these three steps to get started on writing your sales letter. Take the time to go through headline drill and come up with the best headline and subheadline you can.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

“The First Three Components of a Sales Letter”

Have you written a sales letter? Are you not sure what to put in your sales letter? Let’s look at the first three items that need to be in a sales letter.

Step #1: Headline. The only purpose is to grab somebody’s attention. Don’t try to sell your product in your headline. Don’t say “Discover how to lose weight in only 7 days for $29.99”. Instead, it should just make them stop in their tracks and keep reading. They will want more information based on the headline, not just a run down of what you are selling.

Not sure how to create a headline? Try this exercise:
To create headlines you can brainstorm for ideas through a “headline drill”. In two minutes, try to come up with as many headlines as you can for the product or service that you are trying to sell. Write everything down even if it doesn’t make any sense. Be focused and let your brain dump out all the possibilities.

Then look at all the headlines you have created and tweak them. Pick the best headlines. Then decide on the number one headline. How do you decide what the number one headline is? Go by your gut feeling.

You can use sticky notes to do the headline drill. You can place them on the wall. This works very well, especially if you are a visual person.

Step #2: Subheadline. This is an expansion on the headline. It expands or supports the headline. The goal is to pull the reader further into the sales letter. Don’t talk about the product or the benefits just yet.

How do you write a subheadline? Go back to your headline drill and pick one of the headlines you created that didn’t make the cut for the headline. This headline can become the subheadline.

Step #3: The salutation. One of the best salutations to use is “Dear Friend”. This makes it warm and personal. Keep it simple.

You can also use the customer’s name as the salutation in emails. People are not freaked out by this in emails because they know that they gave their name when they signed up for your email list.

Tip: These steps are in the order they should appear on the page.

Follow these three steps to get started on writing your sales letter. Take the time to go through headline drill and come up with the best headline and subheadline you can.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

“Don’t Reinvent the Wheel: Model your Sales Letter Copy.”

Sales letters are vital for your business. Otherwise how would you sell your products and services? A sales letter has a certain amount of steps and pieces. For example, there are 15 steps to creating a sales letter.

A sales letter is like walking someone through the sales process without slapping them in the face by saying “Hey I’m selling to you.” Your sales letter should make customer want to buy the product.

Remember that when you write a sales letter you don’t need to reinvent the wheel. Instead, you can learn from copywriting that is already out there. One way to find out what sales letters are currently being used is to sign up for newsletters for Internet marketers and copywriters to see what their copy looks like. The purpose of this is to learn the marketing tips such as what kinds of headlines they use, how they ask for money, and what kind of P.S. they use.

Always research what other marketers are doing. Study what they are doing. Model and swipe. Don’t steal it, just model it. Great marketers know how successful business and sales letters are run and use that same format for themselves. You are stealing the format which is not the same as plagiarizing. So read, read, and read some more.

You don’t have to be a great writer. You just have to follow the model of successful copy.

It’s important to know that there are two different types of sales letters:
Sales Letter Type #1: “Regular” sales letters sell your products and services.
Sales Letter Type #2: A FREE CD sales letter that sells an item for the cost of shipping and handling only.

Tip: Remember the 80/20 rule. 80% of your customers will be garbage while the other 20% will bring in the most money.

So your task right now is to sign up for different email lists. Read and evaluate the emails and sales letters they present to you. Notice their copy. How did they write the headline and subheadline of the sales letter? What did the body of the sales letter look like? What did you like and not like about the sales letters? Then apply what drew you in to your own sales letter.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my Powerful Promoting Tips yet, then you are really missing out,
go here:http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing to market my companies? Then you need to grab a copy of my`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

“How to Create and Sell a Product – Part III”

So have you accomplished the first six steps to creating a product? If not then get off the couch and get started. After you have accomplished the first six steps you can pat yourself on the back. But guess what? You’re still not quite done. There are three steps left. Let’s look at the last three steps in the process of creating your product.

Step #7: Turn your audio content into written content. You can accomplish this quickly by outsourcing the job to a freelancer on Elance.com.

Step #8: Decide on how you are going to package your product. Are you creating a workbook? Are you creating a free CD? Are you creating a package of items?

Once you decide what type of free CD you are creating than you have to get a professional cover for it. The guy that creates awesome covers is Vaughn Davidson and he owns the website http://www.killercovers.com.

Make sure you get the following:
1. You need a CD cover.
2. You need a web representation of your CD.
3. You need a title of your CD.
4. You need a picture of a hand holding the CD.
5. You need the actual CD cover you can print on the CD make sure this is 300 dpi. 300 dpi is a quality graphic.

Step #9: Let’s put the process all together. You create a product. You write a sales Letter. You get a great cover for the CD. You connect to your shopping cart so you can collect money.

So what should you do now? Here’s your homework.

Complete these four tasks now!
1.) You need to create your powerful presentation using the million dollar blueprint platform formula.
2.) You need to create and edit the audio for your free one hour CD.
3.) You need to write Vaughn at Killercovers.com so he can create the CD cover for you.
4.) You get the CD created and sell with your sales letter!

Remember, the sooner you accomplish this homework, the sooner you will make money!

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here: