“Tips and Tricks for Copy and Product Creation”

In any copy that you write you should always include a reason why you are writing the copy in the first place. Advertising is about giving a reason why. For example, if you discount the price of your product you should give a reason why. If you don’t give a reason then people might view your product as cheap and that it doesn’t work. However, if you give the reason why that item is at a discount, because you are going out of business, etc. then you will have a better chance for a sale.

Be careful though and don’t lie in your marketing. You will be found out. People will find ways to figure out whether or not you are lying. You can have tongue in cheek reasons, but people understand from the get go that these reasons are more for a chuckle than for anything else.

So many people create fad products. In fact, there are more types of fad products in the Internet marketplace than ever before. These types of products are short term and will not keep your Internet business afloat. Fad products won’t let you earn residual income in the future so you can remove yourself from your business and still make money.

It is a much better idea to create an evergreen product. You want to offer a product that can be sold for years to come. This type of product can earn you massive amounts of cash through affiliates and other residual income streams. You can always update and upgrade your evergreen products at your own discretion, but they are evergreen in nature.

Try to differentiate yourself in the marketplace. You have to stand out because if you create a replica product then you are up for intense work. You would literally have to be the frontrunner of your niche area to sell this product. A better bet is to create a product that is similar and/or complements successful products. You will have a much easier time rising to the top of your niche because you will stand out with a new product to offer.

In certain niches it is very simple to be different from others. For example, if your competition in your niche only offers printed text products then you could provide an audio or video product. Your multimedia format product will create a unique and good reputation for you and your business.

Warmest regards,

Matt Bacak

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