Sunday, April 13, 2008

More on Marketing to Your List

As I’ve stated before you really should send out as many emails to your list as possible if you hope to achieve any kind of sales volume. So, make sure you have some sort of opt-in form on your site or publication that is easy to find. Driving traffic to your site through press releases, articles and content on your site is great, but you have to be able to capture your visitor’s information in order to be able to market to them later. The more people you have on your list, the more money you’re going to make.

So, fast-forwarding a bit... you’ve now been able to build a decent list but you are really stuck on how much you can market to this list via your products or your affiliate’s. What you want to do is you always want to be doing things to keep on filling your funnel so you can start marketing more and more things.

In the first, second and third month what should you expect? Well, if you’re always marketing multiple opportunities out there, you really want to be very careful of what you are offering and what you’re not offering. Just don’t throw crap down the pipeline at them, but also don’t just sit there and do nothing at all.

So, you should be sending out emails pretty much all the time. Try to find something that’s very, very lucrative that’s really going to put a lot into your pocket.

Get started by going out and finding the affiliate programs that you feel comfortable with and you trust enough that you’re willing to put your name behind.
Once you do promote it, one thing I would recommend is that you don’t just send out one email and think it’s all over with. I would recommend dedicating a week to promoting a product or promoting something that you’re marketing, not just changing from one product to the next.

Money-wise, I’ll just tell you, you’re going to make all your biggest mistakes at the beginning when you first get started.

One of the biggest mistakes I think most people have about affiliate marketing is the fact that companies give you emails, links and all this stuff and you don’t use it. They’ve already got the system figured out and if you try to recreate the system, well, then that’s where I see the most failure is made. Follow the system – if they’ve got a system, they’ve got a way that things work and there’s probably a reason for that.

The first week, you’ve got to get you list trained. You’ve got to get them used to the fact that you’re going to be sending them emails promoting and offering things to them. By the second week you can get a better feel for your list, of what they can take, what they can’t take, and not only that, how much it means for you. If you’re always offering various products to your list, after a while you’re going to get to a point where it’s going to seem pretty easy.

Warmest regards,

Matt Bacak

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