How to Test Your Headlines

When you are coming up with your masterful headlines you cannot forget to test. I know many people feel their headline is brilliant and there is no way their headline could be a failure. Well, think again! Without testing your headline you really have no idea how your audience will respond to your sales letter. A weak headline can break a sale in no time. Lost sales means lost time and more importantly lost revenues for your business. So, in order to ensure you’re producing the best headline possible for your product or service finding out what appeals to your audience is essential. After all, they are the ones who are purchasing from you and you want to make sure you speak to them in the way they want to be spoken to. They need to be able to relate to what it is you are offering them. They need to feel understood.

Basically, the best way to test your headline is to take a piece of paper or open a new Word document and begin typing variations of your headline. Then go to Google Adwords and run the various ads with the different headlines to see which headline converts better and gets a better response rate. A lot of people use this method and find it to be very effective.

However, what I do is test my headlines on squeeze pages. Actually, I’m running a squeeze page test right now. What I’m doing is I’m basically seeing what my conversion rate is. I let the particular squeeze page with my specific headline run for a couple of weeks, and then I go and add another headline and so on. I’m not doing a true ABC split test, I’m not using any special software or anything, but I am doing that to see which headline produces the best results for what it is that I’m promoting at the time.

Most importantly make sure you find the right environment to begin writing your headlines. Make sure it’s quite and you have no distractions. Once you do this you’re definitely off to a good start. Once you have your headlines and you feel fairly comfortable with them you’re ready to begin testing out your efforts. If you always remember to test and track your headlines, this is the best way to determine whether you’re making the most out of your time and money!
Warmest regards,

Matt Bacak

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