Thursday, August 30, 2007

“Fear – Your New Best Friend”

Do you know the three steps to creating wealth? Creating wealth for your business depends upon your ability to sell, sell, and sell your products and services. Let’s look at the three steps to creating wealth beyond your wildest dreams.

Following are the three steps to creating wealth that will have you raking in the cash:

Step #1: Fear. You need to find out what people fear. If you haven’t created a product then find out what people fear in life and make a product that helps get rid of that fear. If you already have customers then find out their fears so you can create even more products.

Step #2: Promise of relief. So you’ve found out the fear of your customers, now what do you do with this information? You create a product or service that provides relief. You promise that your product will save the day and alleviate their fear.

Step #3: Money. To maximize your sales you need to let people know why you are the person to solve their concerns. You have to provide credibility so that they will give you their money. If you don’t provide credibility then they won’t have faith that your product will actually solve their problems. You can provide testimonials, show results, and give your credentials so they will literally throw their money at you. Fear is a very powerful feeling, so you can use fear to your advantage.

What are examples of these three steps in action? Let’s look at a couple of examples.

Example #1: Do your customers have concerns about earning the most profit from SEO on their website? You could provide an informational product that helps relieve this fear of losing out on money.

Example #2: The diet industry. The diet industry preys on the fear of being overweight and provides an easy relief solution through diet pills, programs, and gadgets. They prey on the fear that people feel like they will never be able to lose weight unless they order their diet products.

Take the lead from the diet industry and uncover the fears of your customers. If you can provide the magical solution, with credibility to stand behind it, then you maximize your profit in no time. If you don’t then you could lose out on thousands or even millions of dollars in profit.


Warmest regards,

Matt Bacak

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