Tuesday, October 30, 2007

Do You Know The Right “F” Word for Success?

One of the biggest things to stand between most people and success is fear. Fear can be defined in many ways. There is only one “F” word which you should consider if you want to be successful. That word is…This article will show you what FEAR should stand for in your thinking.

Once you have begun to think positively and use decisive language, you will need to learn how to move from thoughts and language to action. When you begin to take action there are two important “F” words. The first word, FEAR, can stop you from reaching your goals, stop you from super-sizing your lifestyle.

You may have heard this before - probably from Brian Tracy. You hear many speakers saying it…

They say that FEAR is False Evidence Appearing Real.

FEAR

False
Evidence
Appearing
Real

Well, I thought about that and they are right. But here’s my spin on it, it’s not only False Evidence Appearing Real, but it’s also, False EDUCATION Appearing Real.

FEAR

False
Education
Appearing
Real

Some people are educated the wrong way. That is why I want to share this information with you. If you live in FEAR, you will never get the results that you want.

The other “F” word is FAITH. You’ve gotta have faith. Have faith in yourself. Have faith in you husband. Have faith in your wife. Have faith in your kids. Have faith in your business. Have faith in your idea. You will see results! Have faith in other people, too. Not having faith in other people is a huge problem that many of us have. You have to have faith. Your Faith moves you forward through action and leads you to the result that you desire.

Let me ask you a question. Do you know your personal cost of not developing the Internet Millionaire Mindset? Do you know the actual hard cost? I’ll tell you one of the costs for me, was looking in the eyes of my child and my wife at Christmas and knowing that I couldn’t give them what I wanted to give them. I couldn’t give them what they wanted or needed.

The thing that changed my life, and I do not often share this story. I grew up in a small town outside of Youngstown, Ohio, a hard working steel town called Cortland. We didn’t have much money. My parents gave me a budget. My parents told me, “If you want to buy expensive shoes, and the cool clothes that the other kids are wearing. You have to earn the money for yourself. You have to go out there and make it happen.” I said, “Okay, I will.” I went out and got a couple of paper routes.

One of the last stops on my paper route was an assisted living community (or as I called it then, an old folks’ home). I would sit around and talk to them. The old people would say, “Boy, if I was your age” and “I wish I would’ve done this” or “I could’ve done this and I should’ve done that.”
They were telling me all the things and they wished they had accomplished in their lives.

I remember many of them saying to me “If I had the money I would have invested in stocks, or I would have started business because I could have made a lot of money.”

I remember one day, I was on my way home from my paper routes. Instead of passing by the waterfall at the old mill, I rode my bike down to the water with my paper-bag on my shoulder. I threw it on my bike; I ran underneath the waterfall and made a promise to myself: “I will never end up like those people – full of regret. I do not want to end up like that. I don’t want to ever say, ‘I wish I had done this, or I wish I could’ve done that.’”

I want to live life without regrets. I want to emphasize that to you. Think about all of the things you could have done, you should have done, and you would have done, but you did not. It was fear that stopped you from doing those things. I want to challenge you to start moving in faith, because absolute miracles will happen for you.

Warmest regards,

Matt Bacak

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Friday, August 31, 2007

“How to Determine the Fear of your Customers”

You know the power and importance of knowing the fear that plagues your customers. But do you know how to determine this fear? Should you just guess? Should you use your own fears as a guideline? No. Guessing and using your own fears will not adequately serve your customers and in fact could hurt your bottom line.

So how should I figure out the fear of my customers? Should I just ask them? Wouldn’t that be the easiest and most direct way to find out this information? No. Common sense says that people will be open and tell you exactly what ails them. Unfortunately, people probably won’t tell you their real fears for a variety of reasons. They may be embarrassed and not want to admit their fears. For example, they may be embarrassed by their weight and not want to admit that they fear they will die soon from being overweight. Plus, some people are simply shy and/or don’t feel comfortable discussing problems with anyone, but their family.

Another reason you probably won’t be able to determine their true fears is because people don’t always know their fears. This means that some of their fears are on the unconscious level, so they have no idea that they fear something.

So instead of asking people to name their fears, you should present the following five questions:

1.) What is your biggest challenge with (insert topics such as “business”, “diet”, etc. It depends on your product, services, and customers.)

2.) How come the answer to question #1 is your biggest challenge?

3.) What is the worst thing that could happen if you don’t meet that challenge?

4.) If that (your answer from question #3) were to happen, what could that end up costing you? (Make sure to get a number for an answer.)

5.) What would it be worth to you to make sure that (answers to question #3 and question #4) doesn’t happen?

Here’s an example of answers:
The problem was that an individual had trouble following through. He felt like his daughter required too much of his time. The worst thing that could happen was that he would miss out on sales. It would end up costing him millions of dollars in losses. It would be worth millions of dollars to overcome this challenge.

So as a business you can create a product or service that helps this individual learn how to follow through so he can earn millions of dollars. This is a simple example, but demonstrates how to determine the fear of your customers.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

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P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

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Thursday, August 30, 2007

“Fear – Your New Best Friend”

Do you know the three steps to creating wealth? Creating wealth for your business depends upon your ability to sell, sell, and sell your products and services. Let’s look at the three steps to creating wealth beyond your wildest dreams.

Following are the three steps to creating wealth that will have you raking in the cash:

Step #1: Fear. You need to find out what people fear. If you haven’t created a product then find out what people fear in life and make a product that helps get rid of that fear. If you already have customers then find out their fears so you can create even more products.

Step #2: Promise of relief. So you’ve found out the fear of your customers, now what do you do with this information? You create a product or service that provides relief. You promise that your product will save the day and alleviate their fear.

Step #3: Money. To maximize your sales you need to let people know why you are the person to solve their concerns. You have to provide credibility so that they will give you their money. If you don’t provide credibility then they won’t have faith that your product will actually solve their problems. You can provide testimonials, show results, and give your credentials so they will literally throw their money at you. Fear is a very powerful feeling, so you can use fear to your advantage.

What are examples of these three steps in action? Let’s look at a couple of examples.

Example #1: Do your customers have concerns about earning the most profit from SEO on their website? You could provide an informational product that helps relieve this fear of losing out on money.

Example #2: The diet industry. The diet industry preys on the fear of being overweight and provides an easy relief solution through diet pills, programs, and gadgets. They prey on the fear that people feel like they will never be able to lose weight unless they order their diet products.

Take the lead from the diet industry and uncover the fears of your customers. If you can provide the magical solution, with credibility to stand behind it, then you maximize your profit in no time. If you don’t then you could lose out on thousands or even millions of dollars in profit.


Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
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are really missing out, go here:

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P.P.S. Do you want to be updated on the new things I'm doing
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Wednesday, August 29, 2007

“The Thin Man versus the Muscle Man: Which one do you want to be?”

Let me tell you a story. A thin man takes his girlfriend to the beach. While sitting on the beach a man with huge muscles approaches them. The thin man’s girlfriend is intrigued by the muscle man. The thin man fears that his girlfriend will like the muscle bound man better. He is correct because she not only talks with the muscle man, but leaves with him. The thin man is very upset, but decides to take action.

When the thin man arrives home he orders a home study course about building muscles. He works day and night on the course and builds muscles. The next summer he sits at the beach with his new girlfriend. The thin man turned muscle man no longer is fearful of losing his girlfriend because he is confident with his new body.

What does this type of story represent? How do you think the thin man felt when the muscle bound man showed up? He felt shame, power, envy, respect, and fear. He wanted to exact revenge. These feelings of fear prompted the thin man to purchase a home study course that would help him out or give him relief from being a thin man. These feelings also demonstrate that the underlying motivation to buy the home study course was fear.

Now think about your business. How can you apply this story to the customers you serve and the products you sell? While the story talked about fitness, it can also cover business situations. Do you feel like your business is a “thin man” going to be beaten by a “muscle bound” man? Does this competition make you feel fearful? Are you looking for a promise of relief? Are you willing to spend money to gain this relief?

You most likely answered “yes” to those questions which are exactly what you want your customers to do. In order to build wealth in your business you need to find your customer’s fear, provide a promise of relief through your products and services, and make a credible promise to relieve that fear that will prompt customers to give you their money. This is the formula for success and building lasting wealth.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

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