Tuesday, October 23, 2007

“The Million Dollar Blueprint Platform – Part III”

So you’ve accomplished the first 9 steps of the million dollar blueprint platform. Guess what? You’re not finished yet. Read on to find the ins and outs of steps 10-12.

Step #10: Prove there is an abundance of opportunity and profit potential. The one way to prove this is to say there are tons of people searching for you on the Internet all the time. Download the piece of software called “Good Keywords”. You can find out the number of people that search for your niche everyday. Give examples. Then your customer will start seeing dollar signs in their minds.

Give plenty examples of successful applications of your product, service, or system. For example, let’s say your niche is real estate. Tell customers that hypothetically your system showed people how to make $10,000 on every deal that they do. Let’s say that you did two deals a month. That is easy to achieve. This means that you would make $20,000 a month and $240,000 per year. But let’s be more conservative and you have 1 deal per month. That would be $120,000 per year. Then ask your customer to imagine how better their life would be if they earned this extra $120,000 per year.

Tip: Make sure to be as detailed as possible when you give these examples, especially real life examples of you or your associates. Give numbers. Give the niche type. People like detail because it helps them to better evaluate what you are talking about. Plus, more details are much more convincing.

Tip: If you don’t have associates that have real examples of success with your system then you can use common public figures like Donald Trump. Talk about how they applied certain techniques that are similar or the same as your system.

Tip: Don’t be salesy the whole time. Give some valuable content so there is meat in your platform.

11. Give examples of refusal to take the offer. Examples include profit loss, time loss, and legal problems. For example, if they don’t use your product or service then they might go into a deal and get sued because they don’t know what they are doing. Your product or service will help them avoid these negative side effects. You need to explain that people don’t know what they don’t know which could hurt them.

12. Important! Use scarcity and urgency. Disclaimer: Use these for good, not for the bad.
These should be in your presentation to be convincing. This will get people off their lazy couch and buy your product or service.

Examples of scarcity and urgency include:
- Limited Availability. This works well with bonuses. For example, you have a promotion for a home study course. You can limit how many of the home study courses you want to produce. For example, you could just make 500 home study courses. Explain that there is a limited availability so people are more likely to take action.

- Limited time. This works well on teleseminars. For example, “If you order before midnight you can get a discount..”

- For the first “X” amount of people, you’ll get a bonus. This will get people to buy your product as soon as possible so they don’t miss out.

Warmest regards,

Matt Bacak

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