“Set your website apart from the crowd with this technology.”

Your sales letter sits in front of you. You marvel at the direct response marketing techniques you have used in the sales letter copy. You know that the sales letter copy should not be filled with fancy technology, but part of you wants to use cutting edge technology anyway. You understand that you have to have a sales letter that relies on marketing fundamentals, but what technology can you incorporate on your website?

Your Internet business website will benefit from audio and video components. For example, you should have a video that automatically plays when people come to your website.

Audio and video have several benefits. They enable a person to hear and see you which builds a deeper trust much faster than through simple text. Some people may feel that audio and video that automatically plays on your website is annoying. You can actually use this annoyance to your advantage. How? People will want to stop the audio and video and the only way to do that is to sign up for your list. So bingo! You have them on your opt-in list.

Not sure if you want to use audio, video, or both on your website? Just ask your list and observe your conversion rates. Use other people's opinions as a guideline, but the real proof is in the conversion pudding. Your best bet is to test both audio and video. Test out an audio clip and see how many people opt-in to your list based on this clip. Then test out a video clip and see how many people opt-in to your list.

Video and audio on a website is completely useless unless you have a specific purpose. Don't just tell people that you have nice products. Instead, welcome people to your website, tell them who you are, offer free bonuses (bribe), and then instruct them how to sign up for your list.

Warmest regards,

Matt Bacak

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