“Set your website apart from the crowd with this technology.”

Your sales letter sits in front of you. You marvel at the direct response marketing techniques you have used in the sales letter copy. You know that the sales letter copy should not be filled with fancy technology, but part of you wants to use cutting edge technology anyway. You understand that you have to have a sales letter that relies on marketing fundamentals, but what technology can you incorporate on your website?

Your Internet business website will benefit from audio and video components. For example, you should have a video that automatically plays when people come to your website.

Audio and video have several benefits. They enable a person to hear and see you which builds a deeper trust much faster than through simple text. Some people may feel that audio and video that automatically plays on your website is annoying. You can actually use this annoyance to your advantage. How? People will want to stop the audio and video and the only way to do that is to sign up for your list. So bingo! You have them on your opt-in list.

Not sure if you want to use audio, video, or both on your website? Just ask your list and observe your conversion rates. Use other people's opinions as a guideline, but the real proof is in the conversion pudding. Your best bet is to test both audio and video. Test out an audio clip and see how many people opt-in to your list based on this clip. Then test out a video clip and see how many people opt-in to your list.

Video and audio on a website is completely useless unless you have a specific purpose. Don't just tell people that you have nice products. Instead, welcome people to your website, tell them who you are, offer free bonuses (bribe), and then instruct them how to sign up for your list.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

“Unleash the power of online video”

The Internet is a broadcast media that is a hybrid between print media, direct response, and audio and video. Technology over the last 20 years has become affordable and powerful for common users. In the old days technology was out of reach for most people. The technology was difficult to use, expensive, and cumbersome. Internet businesses today are lucky in that they can use inexpensive, easy to use, quality audio and video on their website.

Let’s look at using video in your online business. Online video is so powerful that someday it could replace long sales letter copy. Using audio on the Internet has been used for many years. Video is a much more recent reality in the Internet business world.

New technology and broadband has made it possible to use video online. Video is effective because it is what most people are used to. Think about it. We are used to watching television. Video enables you to convey emotions and information at the same time. Video enables people to see and hear you. They will become more used to you and trust you.

Video enables you to communicate your message quickly. A traditional long sales letter, on the other hand, may take 15 minutes for the person to read. Video enables you to promote and show people how your product works in just a few minutes. Video works off of the infomercials that people are already used to watching on television.

Video can help your website visitors make a decision. The decisions can range from signing up for your opt-in list to buying one of your highest ticket products. Video can teach, touch, and build a relationship with your customers. You will snag more customers and earn more money using video.

Another example is the use of video testimonials. Customers will believe other customers more than they believe you. Video testimonials allow potential customers to see, hear, and believe current customers. You are much more likely to buy a product if you listen and see somebody talk about it than if you just read a printed sales letter.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

“Fine Tune your Current Strategies to Maximize Profit”

Right now money making ideas on the Internet are fairly quiet. Of course, technology is still constantly changing on the Internet. However, the money making strategies out there are being fine tuned instead of introducing totally new strategies. For example, using video is currently a way to make money on the Internet. How Internet businesses use video is being examined. People want to know exactly how much money they can make by using a video promotion strategy.

When you look at the various promotion strategies make sure to figure out if the strategy drives traffic to your website and converts that traffic to cash. If the strategy is technologically savvy, but doesn’t convert to cash then don’t focus on it. You want a strategy that brings the most traffic to your website and also converts that traffic to cash.

Hone the strategies you are already using by focusing on the following strategies.
1. Look at your keywords:
For example, what top 3-4 keywords drive the most traffic to your website and has the highest conversion rate? Focus on maximizing the use of these keywords. Tracking your traffic and conversion parameters is critically important. You want to track from when the person clicks on your keyword to when the buy a product or service.

2. Look in your control panel.
Look into your c-panel for your website and check out your web stats. These stats will tell the websites where your traffic comes from. The stats data will also show you which keywords have the highest conversion rate.

3. Look at the rest of your current strategies.
Analyze each strategy in depth. Are you using the strategy to its full power? If not, why not? You need to dig deep and track exactly how much money each strategy makes for you.

Tip: It is important to realize that things do go wrong from time to time. You have to be resilient and expect that things will go wrong at some point. You have to learn how to not flinch. You have to learn how to make the best of the situation.

The big Internet gurus, who make millions of dollars, deal with obstacles every day. They have learned how to rise above the problem by solving it and moving on. Problems are not just for beginners. No matter how big you grow, you will face problems. The problems may change as you grow. You have to build your mental and stomach muscles so you can handle these obstacles.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com