A Good Benchmark on Conversion Rate Percentages
No matter what online business you are involved in you want your visitors to take action by becoming paying customers, subscribing to your newsletter, registering their information for lead generation or simply getting them to your site to promote your brand. All of these endeavours need to be seen in your conversion rate. Conversion rate measures your ability to convince your visitors to take the action that you desire.
The more you can improve your website or ads pulling power through your copywriting and marketing efforts, the more this will be evident in your conversion rates. However, when you are focusing on your Adwords campaign you really want to make sure your ads are targeted to exactly what it is you have to offer. By doing this you eliminate most of the “lookers” and spend your advertising dollars only on the most qualified leads. So, make your ads as descriptive as possible, focused and at the same time attractive.
As always, make sure you test and track to see which pieces of information or configurations work the best to attract qualified leads while reducing your click through rates, costs per click, and improving the amount of conversions you receive.
What is a good conversion rate?
Well, as a general rule, getting anything over 15 or 20 % conversions is really good. If you are hitting 80% you’re doing remarkable! However, even if you are doing 10% you’re still doing quite well. Keep in mind that the average sales letter out there only generates one percent or less, so even at ten percent you are still in good company.
Another thing you want to keep in mind is if someone's paying more than you for a specific keyword(s), it does not mean that your ad won't show up at all, it simply means that you will not get a top position. So, when you’re bidding for your keywords always remember to test. See if your ad shows up on the first page. If it does not, then you know you will probably have to increase your bid. Having ads on other pages other than page one get a lot less impressions and even less clicks. So, before you do any testing and tracking make sure you take care of the positioning of your ad first.
Doing all these things should help you to achieve your desired results while cutting costs and increasing revenues. Remember, a little extra effort on your part can work wonders on your bottom line.
Warmest regards,
Matt Bacak
P.S. If you haven't signed up for myPowerful Promoting Tips yet, then youare really missing out, go here:http://www.promotingtips.com/
P.P.S. Do you want to be updated on the new things I'm doingto market my companies? Then you need to grab a copy of my`Internet Marketing Dirt'. It's now better than ever before!
Go here and get a copy: http://www.internetmarketingdirt.com/
The more you can improve your website or ads pulling power through your copywriting and marketing efforts, the more this will be evident in your conversion rates. However, when you are focusing on your Adwords campaign you really want to make sure your ads are targeted to exactly what it is you have to offer. By doing this you eliminate most of the “lookers” and spend your advertising dollars only on the most qualified leads. So, make your ads as descriptive as possible, focused and at the same time attractive.
As always, make sure you test and track to see which pieces of information or configurations work the best to attract qualified leads while reducing your click through rates, costs per click, and improving the amount of conversions you receive.
What is a good conversion rate?
Well, as a general rule, getting anything over 15 or 20 % conversions is really good. If you are hitting 80% you’re doing remarkable! However, even if you are doing 10% you’re still doing quite well. Keep in mind that the average sales letter out there only generates one percent or less, so even at ten percent you are still in good company.
Another thing you want to keep in mind is if someone's paying more than you for a specific keyword(s), it does not mean that your ad won't show up at all, it simply means that you will not get a top position. So, when you’re bidding for your keywords always remember to test. See if your ad shows up on the first page. If it does not, then you know you will probably have to increase your bid. Having ads on other pages other than page one get a lot less impressions and even less clicks. So, before you do any testing and tracking make sure you take care of the positioning of your ad first.
Doing all these things should help you to achieve your desired results while cutting costs and increasing revenues. Remember, a little extra effort on your part can work wonders on your bottom line.
Warmest regards,
Matt Bacak
P.S. If you haven't signed up for myPowerful Promoting Tips yet, then youare really missing out, go here:http://www.promotingtips.com/
P.P.S. Do you want to be updated on the new things I'm doingto market my companies? Then you need to grab a copy of my`Internet Marketing Dirt'. It's now better than ever before!
Go here and get a copy: http://www.internetmarketingdirt.com/
Labels: Adwords, conversion rate, keywords, Online business
posted by Matt Bacak at 8:04 PM
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