A Good Benchmark on Conversion Rate Percentages

No matter what online business you are involved in you want your visitors to take action by becoming paying customers, subscribing to your newsletter, registering their information for lead generation or simply getting them to your site to promote your brand. All of these endeavours need to be seen in your conversion rate. Conversion rate measures your ability to convince your visitors to take the action that you desire.

The more you can improve your website or ads pulling power through your copywriting and marketing efforts, the more this will be evident in your conversion rates. However, when you are focusing on your Adwords campaign you really want to make sure your ads are targeted to exactly what it is you have to offer. By doing this you eliminate most of the “lookers” and spend your advertising dollars only on the most qualified leads. So, make your ads as descriptive as possible, focused and at the same time attractive.

As always, make sure you test and track to see which pieces of information or configurations work the best to attract qualified leads while reducing your click through rates, costs per click, and improving the amount of conversions you receive.

What is a good conversion rate?

Well, as a general rule, getting anything over 15 or 20 % conversions is really good. If you are hitting 80% you’re doing remarkable! However, even if you are doing 10% you’re still doing quite well. Keep in mind that the average sales letter out there only generates one percent or less, so even at ten percent you are still in good company.

Another thing you want to keep in mind is if someone's paying more than you for a specific keyword(s), it does not mean that your ad won't show up at all, it simply means that you will not get a top position. So, when you’re bidding for your keywords always remember to test. See if your ad shows up on the first page. If it does not, then you know you will probably have to increase your bid. Having ads on other pages other than page one get a lot less impressions and even less clicks. So, before you do any testing and tracking make sure you take care of the positioning of your ad first.

Doing all these things should help you to achieve your desired results while cutting costs and increasing revenues. Remember, a little extra effort on your part can work wonders on your bottom line.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for myPowerful Promoting Tips yet, then youare really missing out, go here:http://www.promotingtips.com/

P.P.S. Do you want to be updated on the new things I'm doingto market my companies? Then you need to grab a copy of my`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: http://www.internetmarketingdirt.com/

“Are you losing 97% or more of your customers?”

How many times do you think an average visitor visits your website before they buy? Do they buy from your website right away? The average visitor comes to your website 4 to 7 times before they buy. If you don’t capture their personal information quickly then you could be missing out on sales.

Let’s look at sales letters as they are the main component of your sales. Did you know that if your sales letter converts at 3% then your sales letter is considered effective? However, what happens to the other 97% that don’t convert in your sales letter? You are essentially throwing 97% of your potential customers in the trash which is a recipe for failure.

How can you grab that 97% and turn them into customers? Look at your call to action on your website landing page. Are you only directing them to the sales letter? If you want to dramatically increase your sales conversion to 30% then you need to capture their name and email address. How is this possible? You can accomplish this sales conversion by getting people to sign up for your list. Once you have them on your opt-in list you can constantly send them emails. The emails will contain pertinent information as well as offers. You can sell your products and services far into the future. They will get to know you through your email messages and will most likely buy something in the future.

What should you know about creating an opt-in list? Fundamentally, it boils down to driving your website traffic to a squeeze page that gives away a free item in exchange for their name and email address. Then send them to a sales page. If they don’t buy from your sales page right now, at least you will have their contact information so you can continue to sell to them. They will eventually buy your products in the future or they will unsubscribe from your list. Either way you will have a higher conversion rate then you would if you didn’t capture their personal information in the first place.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com