How do you get people’s complete address info so that you can send them postcards, newsletters, etc.?

Now this is a very good question because a lot of people don’t feel comfortable giving you all their personal information. So, how can you do this in the shortest time possible without having to sell them something first? Easy!!...You bribe them.

As long as you have something of value to offer, you have a potential bargaining tool to use to get information. You can say something like “I’ll tell you what, if you fill in your information in the form below, I will send you a link to where you can get more information on this”. Now this is just an example, but I’m sure you get my point. People always love getting something good for free....well almost free....and the fact that they’ve maybe familiarized themselves with you and your site builds even more trust.

Another thing I do is bribe them with an audio download or something they can download instantly. The easier you make it for them to receive their gift, the more likely they will be to give you their information.

I may also put in a little disclaimer at the bottom telling them that their information is safe and will not be sold or retransmitted in any form for any other purposes. This is always a good idea because people are sick and tired of receiving unsolicited spam emails and this will just build more confidence and credibility on your behalf.

Another thing you can do is just tell them the truth of why you are requesting this information. If they know it is to send them a newsletter with valuable tips inside or coupons for products or promotions in the future, then this too can be a tremendous bargaining tool!!

So don’t be afraid to ask because of some preconceived notion you have about invading people’s privacy. Don’t forget, you are giving them something for it. When you can offer something in return it makes getting what you need a whole lot easier. The more good stuff you have to offer, the better are your chances for success.

Warmest regards,

Matt Bacak

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