Sunday, May 18, 2008

How do you get people’s complete address info so that you can send them postcards, newsletters, etc.?

Now this is a very good question because a lot of people don’t feel comfortable giving you all their personal information. So, how can you do this in the shortest time possible without having to sell them something first? Easy!!...You bribe them.

As long as you have something of value to offer, you have a potential bargaining tool to use to get information. You can say something like “I’ll tell you what, if you fill in your information in the form below, I will send you a link to where you can get more information on this”. Now this is just an example, but I’m sure you get my point. People always love getting something good for free....well almost free....and the fact that they’ve maybe familiarized themselves with you and your site builds even more trust.

Another thing I do is bribe them with an audio download or something they can download instantly. The easier you make it for them to receive their gift, the more likely they will be to give you their information.

I may also put in a little disclaimer at the bottom telling them that their information is safe and will not be sold or retransmitted in any form for any other purposes. This is always a good idea because people are sick and tired of receiving unsolicited spam emails and this will just build more confidence and credibility on your behalf.

Another thing you can do is just tell them the truth of why you are requesting this information. If they know it is to send them a newsletter with valuable tips inside or coupons for products or promotions in the future, then this too can be a tremendous bargaining tool!!

So don’t be afraid to ask because of some preconceived notion you have about invading people’s privacy. Don’t forget, you are giving them something for it. When you can offer something in return it makes getting what you need a whole lot easier. The more good stuff you have to offer, the better are your chances for success.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for myPowerful Promoting Tips yet, then youare really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doingto market my companies? Then you need to grab a copy of my`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

Labels: , , , , , ,

Thursday, April 24, 2008

Be a Friend – Follow the Best to Sell Your Product

If you have a product you want to sell to your list make sure that you build a special relationship with them. You want to be as personal as possible and communicate well to your audience. Let them know that you're real. Let them know that you understand them and what it is they want. Write to them as if you are writing to your best friend -- somebody you care about. Focus on the "you". Many poorly written sales letters have too much "me-me-me-me-me" and not enough "you-you-you-you-you." You want to say "you" as many times as you can in your sales letter so that more people give you money. They want them to feel as though you can relate to them and that you are speaking directly to them. Personalization of emails and sales letters make your prospects learn to trust you and therefore, want to purchase from you time and time again.

Model Your Sales Letter After the Best!

But although building a relationship is essential to growing any profitable business, modeling your sales letter after successful sales letters is a definite must! The biggest problem I see most people do is they don't model other people's sales letters after those letters that have been proven to bring in sales. I mean, there are sales letters out there that work. I often hear people say, "I want to do it my own way!" Well, don't do it your own way; do it the way that it works! Success leaves clues, and you want to follow those clues in order to perform well.

Testimonials:

You also want to ensure your sales letters have enough testimonials. Your testimonials should say more than, "This is an absolutely amazing product. JS."

Who is JS? Nobody knows who JS is. It sounds fictional – as though you made it up. Whatever you do never use initials or general statements in your testimonials. Be specific and use full names. You might want to say Jane Smith. For example, it could be; "Jane Smith, therapist, Atlanta, Georgia." You know, be as specific as possible about those individuals in your testimonials and it'll help increase your sales.

Your Sales Letter Close:

Your close is extremely important. At the end of your sales letter make sure that you have a strong close. You need to have a direct command. You want to use scarcity and/or urgency. You want to limit the availability of the product or the service. You want to maybe have a limited-time offer.

Know your audience, meet their needs and they will continue to seek your advice and be eager and willing to purchase the products you have available to them.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

Labels: , , , , ,