Saturday, November 24, 2007

“Triple your Opt-In List in 99 Days – Part I”

How to build and triple your opt-in subscriber list in 99 days or less:

Step #1: Start with your passion. Use the “PIE” principle which is passion, interest, and expertise. You don’t have to be super fast or super smart to succeed in the world; you just have to be one step above the middle ground. This small increment will set you apart and on the road to success.

Step #2: Engage in market research. Go to Google and http://www.goodkeywords.com and http://www.wordtracker.com is a resource that will help you find information about niche.

Step #4: Name your list and make sure it is relevant to your product and niche.

Step #5: Write an attention grabbing tagline. This provides your unique selling proposition in your niche. Not sure how to write this? Think of 5-6 words that are beneficial in context and relate to your niche. These 5-6 words may be just want you need to create your tagline.

Tip: A short tagline is preferred at 7-10 words in length. Your tagline should demonstrate why your product or service is unique. Also make sure to convey that your product or service is the only solution to the customer’s problem so that they will automatically choose your product or service over your competitors.

Step #6: You have to capture the attention of your target market. You can accomplish this by writing a 15-30 description of the benefits of your product.

Tip: Your goal is to convert leads and prospects into paying customers.

Step #7: The fortune is in the follow up. You can follow up in a variety of manners. An example is to send a newsletter. Another example is to have an Autoresponder that sends follow up emails on a specific schedule. You can also send updates and announcement emails to your list as a means of follow up.

Tip: Autoresponder sequence.

Introduce yourself. Your customers need to know you, like you, and trust you in order to buy from you.

Warmest regards,

Matt Bacak

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