“The Art of Up Selling”

Are you searching for ways to earn more money from the very same customer? Essentially, are you looking to up sell a customer to higher ticket items? You accomplish this is a variety of ways. For example, you can sell to them one-on-one on the phone after they have purchased a product.

The entire process begins by driving traffic to your squeeze page. Once they sign up on your squeeze page then you send them to a free CD page. If they purchase the free CD then you give them a bonus for a free consultation. Make sure that they see the bonus offer on the free CD page.

If you want to maximize your profit then you need to get on the phone with every person that buys. It will greatly increase your sales conversion if you do. If you don’t want to call everybody then you can call just the people that respond to the bonus for a free consultation.

You should also send information with the free CD that lets customers sign up for the consultation. Give them the options of fax, email, and/or website address that will let them sign up for the free bonus consultation session.

This one-on-one phone call is also called a free bonus strategy session or consultation. You give them pertinent information, but also sell them on higher ticket items. This is a very effective way to earn more money from the very same customer. You will earn more money partly because you have a qualified lead and partly because you speak with them directly on the phone. This is a very powerful combination.

Another option to selling one-on-one on the phone is to sell one to many through email. Basically, you send an email to all the people that bought your free CD. (They paid the shipping and handling only to get the free CD.) The people that bought your free CD are better quality leads than the people that just signed up on the squeeze page. So this email sent to the free CD customers will give you a better chance of selling higher ticket items.

So use the phone and email. There are several opportunities to earn more cash from the same customers.

Warmest regards,

Matt Bacak

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