“One Email = $87,500 Profit”

Did that headline grab you? How could you earn $87,500 profit from sending one email? It’s simple. You send an email through a Joint Venture. This joint venture was an email sent the day before Christmas. The joint venture partner changed the wording of the copy I had written. The email I gave them wasn’t the email that he sent out. So who knows – I could have earned even more money.

So here are the real numbers…
They sent the email to 39,000 people. 5.5% clicked on link in the email. I sold 502 Free CDs. I collected $3,600 for the shipping and handling.

Here’s the secret of the amazing profit…
We were offering the people that bought the CD a free phone session. During this free phone session we get on the phone with them and up sold to them. We were going to up sell them to a $3,500 product. Of the 502 people that bought the free CD, 80% ended up scheduling a phone session. Of these 400 people, we sold the $3,500 product to 1 out of every 16 people. So 25 people bought the $3,500 which accounts for the $87,500 profit. We earned this from sending out one email.

Let’s go back to the free CD for a moment. Many people wonder how to handle fulfillment. How much will fulfillment cost you?
There are two ways to run fulfillment:
1. You can do it yourself. It will cost $1 for the CD and 73 cents for postage in the continental US. So we charge $5.77 for the CD and pay $1.73 for mailing it and for whoever is making the CD and mailing it.

2. Have somebody else do it for you. This will cut more into your profit, but sometimes doing your own fulfillment can become tedious.

So take this example to heart and realize that through up selling you can earn thousands of dollars from one email in a joint venture!

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

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P.P.S. Do you want to be updated on the new things I'm doing
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“Two Amazingly Powerful Ways to Drive Traffic to your Squeeze page”

Do you know the basics of getting customers to buy products from you? You have to create a squeeze page. You have to drive traffic to your squeeze page. You can offer a free CD that customers can get if they only pay the cost of shipping and handling. After they buy the free CD, you get the customer on the phone and up sell to them.

Let’s go back to driving traffic to your squeeze page. What are some ways to accomplish this? The three ways are to write articles, use Google Adwords, and to participate in joint ventures.

Let’s take a look at articles. You can write your articles which will cost you time. You may want to outsource this job to Freelance Writers on Elance.com. How much will it cost you to write and submit these articles?

Let’s look at the Elance numbers:
I’ve found that the average cost to have 3 articles written is $131. So $43.92 per articles.

Then to get each article submitted you will have to pay $20/article. This submits articles to 152 locations. This is done by hand.

Or you can use Article Submitter Pro software where it sends the article to 800 locations which takes the same amount of time. So using this software is in your best interest.

You should set the follow goals regarding your articles:
1. Get 10 articles written as written as soon possible. This will cost approximately $439. + $20 * 10 articles = $639.
2. Get 100 articles written as soon possible. This will cost approximately $4390 + $2000 = $6,390

Why is it so critical to send out 100 articles? When you submit articles, they are not only submitted to the article locations you submit to, but people who are also looking for content will find your article. These articles can be copied onto their website, if they include your bio and link. This is viral marketing and will get your name all over the Internet at no extra work.

Articles are amazing. They get passed around the Internet over and over. So you get a lot of bang for your buck.

The next way to drive traffic to your website is through Google AdWords.
Let’s look at my numbers of the 6 month average for his company. Max cost per click was 20cents. Click through rate was 1.1. You want to shoot for a click through rate of 3 and higher.

Spent approximately $15,000 over 6 months. Average placement was #4 on Google. Average conversion rate was 8.4%. Average squeeze person cost $1.87.
Each month spent $2,518 on Google AdWords which brought in l,586 subscribers per month.

But what about the free CD page? It is converting at 25-28%. This means that we get 336 buyers from this free CD page. So we make a lot of money off of each free CD. Plus, these people buy a lot more of our products.

Basically, the money that I invest in my marketing always comes back to me and then some. You have to spend money to make money. Put your money in marketing and then reinvest back into marketing to make every more profit.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

“Don’t Reinvent the Wheel: Model your Sales Letter Copy.”

Sales letters are vital for your business. Otherwise how would you sell your products and services? A sales letter has a certain amount of steps and pieces. For example, there are 15 steps to creating a sales letter.

A sales letter is like walking someone through the sales process without slapping them in the face by saying “Hey I’m selling to you.” Your sales letter should make customer want to buy the product.

Remember that when you write a sales letter you don’t need to reinvent the wheel. Instead, you can learn from copywriting that is already out there. One way to find out what sales letters are currently being used is to sign up for newsletters for Internet marketers and copywriters to see what their copy looks like. The purpose of this is to learn the marketing tips such as what kinds of headlines they use, how they ask for money, and what kind of P.S. they use.

Always research what other marketers are doing. Study what they are doing. Model and swipe. Don’t steal it, just model it. Great marketers know how successful business and sales letters are run and use that same format for themselves. You are stealing the format which is not the same as plagiarizing. So read, read, and read some more.

You don’t have to be a great writer. You just have to follow the model of successful copy.

It’s important to know that there are two different types of sales letters:
Sales Letter Type #1: “Regular” sales letters sell your products and services.
Sales Letter Type #2: A FREE CD sales letter that sells an item for the cost of shipping and handling only.

Tip: Remember the 80/20 rule. 80% of your customers will be garbage while the other 20% will bring in the most money.

So your task right now is to sign up for different email lists. Read and evaluate the emails and sales letters they present to you. Notice their copy. How did they write the headline and subheadline of the sales letter? What did the body of the sales letter look like? What did you like and not like about the sales letters? Then apply what drew you in to your own sales letter.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my Powerful Promoting Tips yet, then you are really missing out,
go here:http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing to market my companies? Then you need to grab a copy of my`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

“The Purpose of a Free Phone Consultation”

Let’s look at selling. Let’s say that you’ve created your sales letter page for your free CD offer. How should you sell your products besides using the sales letter page? The answer is that you get on the phone and talk with the customer. Wait, you think, that means I have to cold call? No, you are not cold calling because you are going to speak with customers that have already purchased something from you or that have spent shipping and handling to obtain one of your free CDs. Therefore, these leads already know about you and are not considered cold calls of people that you find out of the phone book.

Why not use cold calling? Cold calling doesn’t work very well because many people are skeptical when you call them out of the blue and they know nothing about you. Plus, your customers are pre-qualified leads and a pre-qualified lead is 100 times better than a nonqualified/cold call lead.

Tip: The more you’ve done to pre-qualify the lead, the easier it is to sell to them. If they have heard about you or your information before you give them your sales pitch on the phone then it is easier to achieve a sale.

So how can I pre-qualify a lead? Offer a free phone consultation when you sell the free CD. The CD is like the pre-qualification process.

In the free consultation you have two goals:
1. Make the sale. This consultation is great for high ticket items that are over $1,000.
2. Help them by providing valuable information about what you sell or are doing. For example, if your CD is about goal setting then help them out with goals.

What if they don’t want to buy during the call? What should I ask them? If they don’t want to buy then ask them if the call was at least worth their time. 99% of the time they say “yes” because you gave them pertinent information that helped them out. You’re not just selling too them, but giving them great information as well.

Whatever you sell, your product or service is considered a “widget” that is going to solve some want or need that the customer has. So you can apply this process to whatever you sell.

This is about the pain-pleasure principle. Everything we do is to either seek pleasure or avoid pain. You have to give examples of how your product will get them out their pain and into pleasure. That’s all you have to explain to them, not even the details.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

“How to Create and Sell a Product – Part III”

So have you accomplished the first six steps to creating a product? If not then get off the couch and get started. After you have accomplished the first six steps you can pat yourself on the back. But guess what? You’re still not quite done. There are three steps left. Let’s look at the last three steps in the process of creating your product.

Step #7: Turn your audio content into written content. You can accomplish this quickly by outsourcing the job to a freelancer on Elance.com.

Step #8: Decide on how you are going to package your product. Are you creating a workbook? Are you creating a free CD? Are you creating a package of items?

Once you decide what type of free CD you are creating than you have to get a professional cover for it. The guy that creates awesome covers is Vaughn Davidson and he owns the website http://www.killercovers.com.

Make sure you get the following:
1. You need a CD cover.
2. You need a web representation of your CD.
3. You need a title of your CD.
4. You need a picture of a hand holding the CD.
5. You need the actual CD cover you can print on the CD make sure this is 300 dpi. 300 dpi is a quality graphic.

Step #9: Let’s put the process all together. You create a product. You write a sales Letter. You get a great cover for the CD. You connect to your shopping cart so you can collect money.

So what should you do now? Here’s your homework.

Complete these four tasks now!
1.) You need to create your powerful presentation using the million dollar blueprint platform formula.
2.) You need to create and edit the audio for your free one hour CD.
3.) You need to write Vaughn at Killercovers.com so he can create the CD cover for you.
4.) You get the CD created and sell with your sales letter!

Remember, the sooner you accomplish this homework, the sooner you will make money!

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

“How to Create a Product to Sell – Part I”

Did you know that offering a free CD can earn you a great deal of money? You offer this free CD to your customers for only the cost of shipping and handling. With this free CD offer you can also offer a free bonus session with you on the phone. Wait, you say, why should I give all this away for free? The purpose of the free bonus phone session is to sell higher ticket items to your customer. Therefore, it is well worth it.

How do I create this free CD? What content should I put on it? The good news is that you can put whatever you want on your free CD. Just make sure that it gives pertinent information that your customer would value. You can create free CDs for everything from eBooks to home study courses to online marketing.

How do you get the content for your CDs? Use the content you use from presentations, what you talk about on the phone and teleseminar calls from your million dollar platform.

Why can you use this information? You can and should use this same information in the free CD because people will feel like they have heard it before and thus believe it more.

Tip: You can give this free CD to your sales force to train them how to sell your stuff.

Where do you get the information for the free CD? The content is created from the million dollar platform formula. You should have your million dollar platform scripted out already. If not, get started on it now!

So now how do you create the actual CD and product you are trying to sell on it?
Many people think creating a CD or a product is very hard when in fact it is easy. You don’t need thousands of dollars or a fancy sound studio. You don’t have to create or write the content yourself. It is easier then you think.

Following are the first three steps to product creation which help get you started:
Step #1: You need to be able to repurpose content. For example, take content that you have already created and use it for multiple purposes. This is the key to success online. This also lets people feel that they have heard the information before and believe you even more.

Step #2: Begin with the end in mind. What is the big ticket item going to be? What would you sell at the end? For example, are you going to sell coaching or a home study course? You need to know where you want to go and have end goals.

Step #3: Fill out your order form for the product. It is a lot easier to create something when you have the order form already developed. So create the order form before you create your CD.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

“The Art of Up Selling”

Are you searching for ways to earn more money from the very same customer? Essentially, are you looking to up sell a customer to higher ticket items? You accomplish this is a variety of ways. For example, you can sell to them one-on-one on the phone after they have purchased a product.

The entire process begins by driving traffic to your squeeze page. Once they sign up on your squeeze page then you send them to a free CD page. If they purchase the free CD then you give them a bonus for a free consultation. Make sure that they see the bonus offer on the free CD page.

If you want to maximize your profit then you need to get on the phone with every person that buys. It will greatly increase your sales conversion if you do. If you don’t want to call everybody then you can call just the people that respond to the bonus for a free consultation.

You should also send information with the free CD that lets customers sign up for the consultation. Give them the options of fax, email, and/or website address that will let them sign up for the free bonus consultation session.

This one-on-one phone call is also called a free bonus strategy session or consultation. You give them pertinent information, but also sell them on higher ticket items. This is a very effective way to earn more money from the very same customer. You will earn more money partly because you have a qualified lead and partly because you speak with them directly on the phone. This is a very powerful combination.

Another option to selling one-on-one on the phone is to sell one to many through email. Basically, you send an email to all the people that bought your free CD. (They paid the shipping and handling only to get the free CD.) The people that bought your free CD are better quality leads than the people that just signed up on the squeeze page. So this email sent to the free CD customers will give you a better chance of selling higher ticket items.

So use the phone and email. There are several opportunities to earn more cash from the same customers.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

“The Secret Selling Sauce Recipe”

Selling. It is the key to making money. You have to be able to sell and close. You can’t just give away your content. You have to convert list subscribers into buyers. How can you sell to your list? There are two main methods of selling: You can work alone or you can build a sales team. It depends on your preference, resources, and goals.

No matter which method you choose, they are both going to revolve around one-on-one sales calls. I’m here to let you know the recipe of the secret selling sauce and how to make it happen.

Basically, you want to drive traffic to a squeeze page. At this squeeze page the subscribers will then be sent to a free CD page. Once they buy the free CD by sending only the amount for shipping and handling, it’s your turn to swoop and sell one-on-one. How do you do this? You get them on the phone and sell to them one-on-one.

Note: While on the phone you can sell to one-on-one or one too many.

Let’s look at selling one-on-one. You can accomplish this by getting on the phone with each person that buys. The phone call can be considered a free bonus for purchasing your product. For example, you can offer a free phone strategy session or consultation.

Once they buy the product you will have your scheduler schedule the phone call. You have them book an appointment. The purpose and outcome of a call is to get the customer to purchase or invest in a higher ticket item.

You can do all of this yourself or outsource it to other people. For example, you can have a sales team person get on the phone one-on-one and up sell to each person when they talk to them on the phone. These people can work from all over the country or you can have in-house sales team.

Why have a scheduler and a sales person? Why can’t the sales person schedule the calls? It is important to know that you might hear a lot of “no’s” when you try to schedule appointments. These no’s can bring down the enthusiasm of the sales person. Therefore, have a scheduler deal with the no’s and have the sales person only deal with actual appointments.

Get started on setting up appointments for this free bonus session. You would be surprised at how much you can up sell to these qualified leads.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

“$100,000 Teleseminar – Which day is best?”

Are you looking to make as much money as possible from just one teleseminar? Of course you are! Did you know that you could make $100,000 from just one teleseminar if you know how? It’s very exciting to be able to earn this kind of money.

The three main steps to earning $100,000 from one teleseminar call include the following:
1. Drive traffic to your squeeze page.
2. Get the people on your squeeze page to take your offer of a free CD.
3. Get all these people to attend a teleseminar where you up sell to them.

Let’s look at these steps in more detail to see how you can take advantage of this process. So first we drive traffic to a squeeze page and we capture people’s information.
With all the people that you capture you can do a mass mailing to all of them. (Not just the people from the squeeze page, but everybody). You can send a mass mailing about a teleseminar. It is at this teleseminar call that you can make the $100,000.

You don’t even have to talk at the teleseminar. You can have somebody else talk. In that case, your job is to promote it like crazy to your list.

These are FREE teleseminars. (At the end of the call you sell them something.)
Do a teleseminar at 9pm on a Thursday night because this is one of the best times to do a call.

What about other days of the week? Here are my thoughts on these days and times:
Monday calls – Not best sales time calls. Good for calls that contain information.

Tuesday calls – Great day to do a sales call. Do it at 9pm on Tuesday. A lot of people sign up for this time, but the actual show up rate is not as high. Usually one-third to fifty percent actually shows up for the call.

Wednesday calls – Not as many people sign up for this call time, but of the people that sign up for the call a higher percentage actually buy.

Thursday calls – This is a great time for a call. Lots of people sign up and actually show up for the call.

Saturday calls – This is a really hot time because nobody else does it at this time. Do it at 11am EST. These are good times for people that can’t make it during the week. Fewer people may sign up, but a higher percentage of them buy.

Sunday calls – Never tried it then. This is my family day.

Now here’s the secret. The whole job is to get as many ears to phones as you can. The more people on the call, the more money you can make. If you have a successful teleseminar then have an encore presentation at the same time and day of the week. You may be the proud owner of a $100,000 if you follow these tips.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com