Be a Friend – Follow the Best to Sell Your Product

If you have a product you want to sell to your list make sure that you build a special relationship with them. You want to be as personal as possible and communicate well to your audience. Let them know that you're real. Let them know that you understand them and what it is they want. Write to them as if you are writing to your best friend -- somebody you care about. Focus on the "you". Many poorly written sales letters have too much "me-me-me-me-me" and not enough "you-you-you-you-you." You want to say "you" as many times as you can in your sales letter so that more people give you money. They want them to feel as though you can relate to them and that you are speaking directly to them. Personalization of emails and sales letters make your prospects learn to trust you and therefore, want to purchase from you time and time again.

Model Your Sales Letter After the Best!

But although building a relationship is essential to growing any profitable business, modeling your sales letter after successful sales letters is a definite must! The biggest problem I see most people do is they don't model other people's sales letters after those letters that have been proven to bring in sales. I mean, there are sales letters out there that work. I often hear people say, "I want to do it my own way!" Well, don't do it your own way; do it the way that it works! Success leaves clues, and you want to follow those clues in order to perform well.

Testimonials:

You also want to ensure your sales letters have enough testimonials. Your testimonials should say more than, "This is an absolutely amazing product. JS."

Who is JS? Nobody knows who JS is. It sounds fictional – as though you made it up. Whatever you do never use initials or general statements in your testimonials. Be specific and use full names. You might want to say Jane Smith. For example, it could be; "Jane Smith, therapist, Atlanta, Georgia." You know, be as specific as possible about those individuals in your testimonials and it'll help increase your sales.

Your Sales Letter Close:

Your close is extremely important. At the end of your sales letter make sure that you have a strong close. You need to have a direct command. You want to use scarcity and/or urgency. You want to limit the availability of the product or the service. You want to maybe have a limited-time offer.

Know your audience, meet their needs and they will continue to seek your advice and be eager and willing to purchase the products you have available to them.

Warmest regards,

Matt Bacak

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