Be a Friend – Follow the Best to Sell Your Product

If you have a product you want to sell to your list make sure that you build a special relationship with them. You want to be as personal as possible and communicate well to your audience. Let them know that you're real. Let them know that you understand them and what it is they want. Write to them as if you are writing to your best friend -- somebody you care about. Focus on the "you". Many poorly written sales letters have too much "me-me-me-me-me" and not enough "you-you-you-you-you." You want to say "you" as many times as you can in your sales letter so that more people give you money. They want them to feel as though you can relate to them and that you are speaking directly to them. Personalization of emails and sales letters make your prospects learn to trust you and therefore, want to purchase from you time and time again.

Model Your Sales Letter After the Best!

But although building a relationship is essential to growing any profitable business, modeling your sales letter after successful sales letters is a definite must! The biggest problem I see most people do is they don't model other people's sales letters after those letters that have been proven to bring in sales. I mean, there are sales letters out there that work. I often hear people say, "I want to do it my own way!" Well, don't do it your own way; do it the way that it works! Success leaves clues, and you want to follow those clues in order to perform well.

Testimonials:

You also want to ensure your sales letters have enough testimonials. Your testimonials should say more than, "This is an absolutely amazing product. JS."

Who is JS? Nobody knows who JS is. It sounds fictional – as though you made it up. Whatever you do never use initials or general statements in your testimonials. Be specific and use full names. You might want to say Jane Smith. For example, it could be; "Jane Smith, therapist, Atlanta, Georgia." You know, be as specific as possible about those individuals in your testimonials and it'll help increase your sales.

Your Sales Letter Close:

Your close is extremely important. At the end of your sales letter make sure that you have a strong close. You need to have a direct command. You want to use scarcity and/or urgency. You want to limit the availability of the product or the service. You want to maybe have a limited-time offer.

Know your audience, meet their needs and they will continue to seek your advice and be eager and willing to purchase the products you have available to them.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

“Tips and Tricks to Grow your Business”

Do you want to increase your business? The answer better be “yes”!

How are you doing your research and development? You need to look at how your competitors work in search engine optimization. You need to seek out programs like smart page that will help you utilize these victorious techniques.

A search engine is a big piece of software. If you put in the right answer to the questions that the search engines ask then you will get to the top of the search engines’ rankings. A smart page is a system that gives the search engines everything they want in a specific sequence that will move your website up to the top of the search engine rankings.

Now let’s look at testimonials. Testimonials can strengthen not only your marketing message, but your sales conversion. Testimonials are extremely powerful because they are comments from happy, satisfied customers. New customers are much more apt to believe happy customers than they are to believe your sales claims. So it is in your best interest to retain any testimonials you receive. Save those emails and phone call testimonials. You can use them in the future to promote your products.

What about Google? Google changes the rules constantly. Don’t always follow the rules. Break the rules and create your own rules. Your rules may or may not lead to success, but you will never know unless you try. This is the mentality behind the creation of smart pages. Smart pages constantly work to keep up with and use Google to its fullest advantage.

Use pre-promotion concepts. What are pre-promotion concepts? Let’s think about movies to demonstrate this concept. How do people promote movies? Movies don’t just appear out of thin air in the theatre one day. Instead, you will see trailers on TV and in the theatre that preview the movie. You will see the movie actors interviewed on talk shows. There will be publicity events to build anticipation for the release of the movie. This same pre-promotion strategy should be implemented in your Internet business.

How can you create anticipation? Let’s say that you are going to have a seminar. You can send out emails that preview the seminar. However, a very effective way to build anticipation for the seminar is to have teleseminars in the weeks leading up to the seminar. Have the speakers that will talk at the seminar speak on your teleseminars. Give teasers about what people will learn at the seminar. Give them a preview. Get them excited about the fact that the seminar date is approaching.

Do you have affiliate partners? You can send them teasers, offers, and emails about upcoming products. Get them excited about promoting your new product. Pretend that your product is a movie that is about to be released. Create hype about your product.

You have to spend money to make money. You have to invest in learning from the Internet gurus. Don’t skimp on learning the trade because you could lose out on millions of dollars. If you try to work through everything yourself then you up your chances of failing.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

“The NET- Marketing System – Step Two”

Remember, the 3 Step Net-marketing System:

N – Niche

E – Expert

T – Target

Let’s look at the second step.

Step #2: Establish yourself as an expert in that niche. Learn everything you possibly can about your niche. Know the audience. Know their problems. Know the competition. Become an authority within your niche. Read everything you can about your niche. Discover and create solutions to their problems. Focus on the problems. Focus on how you can solve these problems.

Attend meetings, seminars, and talk to people on the phone that are in your niche. The more you practice these skills, the easier it will become and the more you will become. Be generous and be helpful. People will be more apt to help you if you provide reciprocal services and establish a relationship.

How do you create your product? First make sure you have done the research and have identified the problems in your niche. Speak with other experts in your niche. Interview them and record the interviews. Complete market research about products already available on the market.

You can create an eBook from these interviews and market research. You can turn these interviews into CDs and home study courses as well. Essentially, you can provide informational products that can be presented in a wide variety of formats.

Tip: Don’t be shy. Get out there and meet people in person or talk to them on the phone.

Once you create your product than it’s time to get testimonials. You want people to try your product and give their comments on it. Testimonials are powerful marketing tools that will convince future customers to buy your products. Testimonials build credibility. Testimonials can be created for any niche out there. Don’t skip testimonials otherwise you will lose out on thousands or even millions dollars of profit.

You can approach people for testimonials through the phone, snail mail, and email. You can meet them at seminars and conferences. You should ask experts in the niche as well as a typical customer.

What should you say in the testimonial request? Ask them if you could send them your product and if they could use it and provide a testimonial.

Also, while you are working on acquiring testimonials, you can create your website.

Also, spend time answering questions in the newsgroup for your niche. Be generous about answering questions, but do not just tell people to go to your website. If you only advertise your website then you will be kicked out of the newsgroup. The purpose of the newsgroup is not to be an advertising board, but to provide free information and discussion about your niche. However, you can include a link to your website after your name. Just make sure to carefully read the rules of the newsgroup to ensure that you are following them properly.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

“Basic Elements of an Online Sales Letter – Part II”

The first seven basic elements of your sales letter include: Pre Head, Headline, deck copy, body copy, subhead, lead and rapport. Read on to find the remaining 8 basic elements of an online sales letter.

8. Credibility. Why should you listen to that person? You have to establish credibility fast and show people why you are different. On the Internet when people come to your website and you want their credit card information, they don’t know if you are a scam or not. So you have to reassure people that you are not going to rip them off. Plus, you want to show people that you are friendly.

9. Bullets. These are brief statements that offer benefits of your products or services. Don’t go into specifics, just mention the benefit. People will have to buy your product to find out the background behind the bullet points. Examples of bullets include the “How To” bullet, “The Secret to” bullet, “The one single” bullet,

10. Testimonials. Give proof. Show statistics. Give numbers. Give testimonials from successful people in the niche. Video testimonials give you the most credibility because they are the hardest to fake. If you write a testimonial make sure to put a picture of the person in the testimonial.

11. Value justification. Highlight the value of the offer. Don’t focus on the price. Focus on the benefits.

12. Risk reversal. This is the guarantee. Convince them that if it doesn’t work for them then you will give them their money back. Use fresh language for the return terms.

13. Bonuses. Bonuses are the unexpected items that people will receive if they buy your product. Bonuses add steam to your sales letter that motivates your prospects to buy your product. The bonuses should all relate to what you are selling and should enhance the value.

14. Offer and the call to action. Tell the readers exactly what action they need to take to order your product. Your offer gives specifics. Don’t be shy. Give them a distinct offer.

15. The P.S.. The P.S. is often overlooked. Think carefully about your P.S. Sometimes people skim your sales letter and only look at the P.S. Put your offer and call to action in the P.S.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

“Secrets to a Lucrative Sales Presentation”

How can you make the close of your sales copy presentation powerful? What is the secret? What words should you use and when to extract the most amount of money from the people you are talking to?

Ultimate Gurus understand that speaking is a media. You speak to sell to and acquire customers. They know that teleseminars and events are an effective way to gain a quality following.

Following are tips that can help create a perfect presentation:
1.) Have a detailed list of all the benefits and features of your product or service. Let people know the value of your offer. You want to refer to these numerous benefits often.

Questions you should ask yourself:
What in the world gives you the right to talk about what you are selling?
Why in the world should somebody spend their money with you instead of the alternatives?
What is the cost for not taking action on your product or offer right now? For example, talk about how it is more dangerous for the customer to try to accomplish the task without your help.

It is very important to use hypothetical or real highly detailed examples during your presentation. Use testimonials if you have them. If you don’t have any testimonials then talk about the success of the strategies. Stress how much time and money a customer would lose if they didn’t use your product or service.

Use urgency and scarcity in your presentation. These two techniques should be used for good and with integrity. Tell them that taking action is the key to success. They should take advantage of the beneficial opportunity you are presenting to them.

Address the most common reasons why people wouldn’t take the opportunity to use your product. Show them how they can overcome these reasons.

Tell customers EXACTLY what they need to do to take advantage of your opportunity. Tell customers where they need to go, payment information, etc. Take time to explain it thoroughly so they are not confused.

These are the components of a lucrative sales presentation.