Millionaire Mindset with Matt Bacak

Matt Bacak, The Powerful Promoter


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How to do keyword research for the Internet

If you own an e-commerce website or going to own one then you unquestionably need to be acquainted with the concepts of web promotion and SEO (Search Engine Optimization). Both of these aims at indispensable motive of any e-commerce business and that is generating more traffic. More traffic means superior visibility, increased number of visitors to the site and henceforth more business and more revenues. Other way round is to look out for advertisements carried through PPC (Pay per Click), which requires an extensive advertising budget.

Keyword research is therefore enormously necessary for ranking a site higher in the search engine. Content is the king of the web and use of proper keywords makes it visible to the world. In simple vocabulary it can be explained that keyword research is searching for keywords that are capable of attracting potential customers for products or services offered on a website. It is well known fact that a large amount of the visitors reach a site through search engines, nearly 60-70%.

Lets take a look at the most important factor in selecting the keywords for a site i.e. KEI. Well KEI is a measure of how effective a keyword is for your web site. The derivation of the formula for KEI is based on three axioms:

1) The KEI for a keyword would increase if its popularity increases.
2) The KEI for a keyword would decrease if it becomes more competitive.

The KEI is calculated as a ratio between the popularity and competitiveness of the keyword. The KEI measure explains the popularity of keywords, higher the better.

Now the question arises, how to generate keywords? So far, Word tracker and Overture endow with the best source for keyword research. Word tracker offers keywords from a huge database of 340 million search queries using which one could build keyword lists for use in search engine optimization and pay per click advertising. It exactly displays the number of counts for which a keyword or a phrase is being searched with number of websites focusing on the same. It also depicts the KEI. The competition search helps to find the number of competitors for a particular keyword or a set of keywords most suited for a site.

The online Word tracker keyword research tool is very easy to use and generates results within minutes. One could start by choosing a generic keyword. The system will present list of these keyword (in hundreds) for which one has to only enter the keyword phrase describing product, services or business like Diamond jewelry, Real estates etc. An appropriate keyword from the list could be selected that generates whole lot of related keywords. Once the keywords are selected it will be added in a keyword basket where it could be further used for export or import new keywords. One could also do a competition search based on different search engines as required. The final list will be the keyword phrases and the associated KEI, count and competition through which one could select the keywords based on competition and traffic it would generate.

Overly broad keywords rarely work well. With "flower" as a keyword, your site competes with many thousands of other sites for attention. However, the more targeted "Florida flower vendor" phrase increases your chance of appearing near the top of the results list. If you really want to get specific, your site would always be at the top of a search on "Florida flower vendor" - if any users were to actually search on it rather then on simple "flower”. Find out what keywords people actually use to query search engines before you make a final selection.

Overture is the other giant that is considered important for keyword research. Using similar steps in Overture based keyword research tool you can determine your primary keyword. Major drawback in overture tool is that it does not differentiate between singular and plural words. This could lead to targeting wrong keywords as search engines differentiate between the two.

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Marketing Plan

What Information is Needed to Write a Marketing Plan
Creating a marketing plan for your business is crucial. Without one, it would be difficult for a business to generate revenue and successfully make a profit. It’s essential you devise a plan that will clearly define the value of your products or services, with the end result benefiting your customers.

Gathering What Counts
There are four major areas that you must have information about before creating a marketing plan: business resume`, target market, product message, and ‘how-to’ get the message to prospective customers (advertising).

Business Resume: Clarity is the objective of a business resume`. Within the text, list the strengths of your product or service. Think of it as molding your knowledge. After all, would you write a marketing plan about something you know nothing about?

Target Market: Five simple questions will assist you in identifying your target market. Who are they? What is their age? What is the average income? What is their status? Do they have children? It’s important that you evaluate your target market to determine ‘what’ product or service would sell the best.

Product Message: A product message is a ‘direct call to action.’ This message must create value in the minds of everyone, that hears it, and for every feature, you offer a direct benefit to the customer must be demonstrated.

Advertising: Advertising is an appealing and compelling invitation to buy your product or service. It is an investment that should never be an expense. Finding the right advertisement takes trial and error, what marketers` refer to as “test” advertising. First time out of the box and you can’t expect immediate results.

Every business needs an outline of how they plan to approach the market. Make certain that you address the following questions in the process.


1. What medium is the most popular among your target market? (TV or Radio)
2. What is the percentage of participants in watching or listening to these mediums?
3. Do they read the local paper or magazine?
4. Should you consider direct mail?

Think of writing a marketing plan as breaking down the important elements and charting a path to success. These strategies will be of great assistance when faced with possibility of failure. Business owners need to step into the world of marketing with confidence and knowing where to begin writing your marketing plan is a start.

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Marketing Research

How to Effectively Research Your Target Market

Market research is the collection and analysis of information regarding consumers (potential customers), competitors (same business type), and the effectiveness of marketing programs (i.e. direct mail marketing, newsletters, signage, etcetera). It’s an act of action before leaping into a business, and an educated move that determines the feasibility of a new business.

Through market research small businesses and corporations alike:

Test interest in new services and products

Improve customer service

Develop competitive strategies

Both startup businesses and established businesses need to define, evaluate, and plan a course to pursue their market. The end result of market research is a business that is more responsive to customers` needs and increase profits.

As your business develops, market research needs to be an ongoing part of your business.

Anyone who is familiar with writing a business plan knows how unpredictable the market can be. Another reason why market research needs to be integrated.

Three Essential Areas
Market research is time consuming. Don’t let anyone fool you! And if you own a small business you’ll find time an issue. But don’t give up. Even the simple things you do like talking to a customer about what he or she wants, or chatting with a supplier is conducting market research.

Gather information from these three essential areas.

Consumer

Information from and about your customers

Feedback on the likes and dislikes of your customers

What services or products did the consumers like best

Competition

Help you determine what works and what hasn’t worked

Give you ideas for improving

Provide insight into how to increase your market

Environment

Economic

Social

Political forces

All of this information shapes the way we do business. Keeping it close on hand allows you to stay abreast of and respond to particular trends or events that influence your small business.

Secondary Research Sources
Secondary research sources are easily obtainable. This is information that’s been collected by someone else just lying around for you to benefit from.

Journals

Newspapers

Surveys

Telephone books

Government publications

This form of secondary research information is accessible at the library or by researching the Internet. It’s the primary source you’re really after. Obtaining firsthand information from your customer or competition is current; thereby, making it the most valuable means of market research.

Market research doesn’t take a rocket scientist. Most of us do it everyday without realizing it. As a business owner, you should educate yourself in the market research tools available to you. What you learn from a little research could save your business.

Just moved in

Just moved in to my new house and got charter cable. They gave me a free
site with my account, so I was just playing around and created another site with
internet money making resources. It's at http://webpages.charter.net/mattbacak/

Matt Bacak

How to Write Foolproof Media Releases

Are you looking for inexpensive ways to promote yourself or your business? Well, read on about media releases, one of the most cost effective promotion vehicles available. Free publicity resulting from a media release sounds good, but how do you go about getting it? The first step is to write foolproof media releases.

Many people ‘gasp’ at the thought of committing the written word to the page. Don’t be scared, just apply these quick and easy steps to write foolproof media releases! Let’s get started!

Always remember when writing your media release that editors will likely give you a ’10 second’ glance to see if the topic is newsworthy. Make sure you cover all the media release basic essentials to ensure your media release isn’t ‘tossed’ before it gets even the 10-second once-over.

Before You Start Writing Your Media Release

Before you even begin typing, take a moment and determine ‘what is your story’ or ‘what is your angle’. What do you want to communicate and why? Some media release ideas are the launch of new product, change in your company that affects your customers, or an event that affects your industry.

Remember that a media release is not an advertisement; your story needs to be a newsworthy account about you or your company.

Essentials for Media Releases

You are ready to start writing, take the time to familiarize yourself with the essentials required in all media releases.

· “FOR IMMEDIATE RELEASE” on the top left of the page

· Contact name, title, address, phone number, fax number, email address

· Headline, bold and centered on the page (more on writing effective headlines later)

· Location and date

· No more than one page in length

· Be concise and grammatically correct (no spelling errors!)

· At the bottom, provide a bio on the company, person etc. Provide brief details and remember to include a website address where readers can get more information.

O.k. the essentials are the easy part, let’s delve into the guts of your media release and the tools for writing effective content.



Effective Media Release Content

1. Headline – Some PR people say that you need to spend as much time writing the headline as you do on writing the entire content of the media release. The headline needs to capture attention, while at the same time convey the content of the media release. The headline may be the only thing an editor reads of your media release so ensure it’s a good one!

2. Paragraph structure – Make sure you make your most important statements in the first paragraph, waiting too long could mean your media release is never read! The headline along with your opening paragraph should tell a gripping story. Answer the five critical questions, who, what, where, when and why. The last paragraph is your call to action - make it clear and compelling.

3. Writing Style – Keep your audience for the media release in mind and ensure all information is factual and relevant to that audience. Provide statistics and/or relevant quotes that substantiate the information you are providing. Limit jargon and slang.

4. Distribute – Spend the time researching and creating a distribution list. Effective media releases do work; you just need to ensure that you send your media release to the right places. Check out industry associations, relevant publications (both print and online), newswire services, PRWeb, the opportunities are endless!

Writing a foolproof media release will take a little time and effort. The rewards of free publicity, resulting in even more customers and revenue are worth the investment! Why not try writing and distributing a media release today!

Marketing Tips Provided to You by:
Matt Bacak, The Powerful Promoter
Author of Powerful Promoting Tips

eMarketing Basics

How to Apply a Few eMarketing Basics to Improve Business Online
eMarketing, commonly known as an Internet marketing tool, refers to ‘how’ businesses market their services or products online. In this new age of technology, an Internet presence directly affects the success of a business. From an ecommerce site to an informational site, eMarketing begins at your homepage.

Utilize a Website
Every website has one goal and that is to heighten the interest of the reader. For the homepage to be an effective eMarketing tool, web content needs to follow the search engine optimized (SEO) techniques outlined by search engine domains like Google and Yahoo. Once landing on your site, the content will act as a sales letter.

Whether you operate a service or sell products, eMarketing is more affordable than the traditional means of marketing. Over 130,000,000 people surf the Internet daily. It would take a hefty investment to reach this number of people in the more traditional means of marketing.

Producing a website that ranks well in the search engines, will assist you in obtaining more visitors and visitors easily convert into customers at a rather amazing rate.

Cost Comparison
Printing promotional material can be quite costly. With a website, this cost is significantly lower because your site eliminates the need for brochures or an abundance of business cards. Instead of sending a new prospective literature in the mail, re-direct them to your website. It will guide potential customers through the basics of your business.

Studies show that the per-reader response rates of newspaper advertisements are low. This is due to the number of readers that scan over your add that really have not interest in your services or products. Online readers, however, are a direct result of search engines. These people want to know more about your services or products. The likelihood of turning visitors into customers is higher.

Advertising Campaign
With eMarketing, the cost of an advertising campaign is drastically lower. The same rules apply but with less effort. You’ll need to locate your target market, address their interest, and show how they can benefit.

Typical, ezines or announcements serve as an eMarketing campaign medium. Utilizing these mediums will improve your online business. Here’s how you can get started:

Ezines: Ezines are nothing more than an electronic newsletter. There are several services online that will assist you in writing an ezine. But use caution! It’s bad business to send an ezine to someone who hasn’t subscribed.

Announcements: Announcements are similar to a press release. Using the electronic transfer of news to an email box, you can announce new events, new services, and new products a lot faster.

Hottest eMarketing Tool
Today, e-books are the hottest marketing tool of the Twentieth Century. Once Internet Gurus grasp the concept of selling their services or products with an e-book, the market jumped. Adding an e-book to your tools of eMarketing is a smart move.

E-books consist of hidden links (as in, not apparent) that the inexperienced e-book reader can’t see. These links help promote affiliate programs and sell your services or products. The readers click through the e-book and find themselves at your site.

E-books are an eMarketing medium that needs careful planning. It makes no sense to develop an e-book on dogs if you sell household appliances. To be successful at eMarketing with e-books, you need to write content related to your business.

Bottom Line
eMarketing has saved businesses thousands of advertising dollars. It’s an effective marketing tool that every business should take advantage of. With a better understanding of how eMarketing can help improve your business, you can prepare for an eMarketing campaign that will exceed all of your expectations.

Marketing Tips Provided to You by:
Matt Bacak, The Powerful Promoter
Author of Powerful Promoting Tips

The Nine Common Characteristics of Internet Millionaires

Unleash the secrets of Internet Millionaires. Learn the tools Internet millionaires use to explode their success.

Internet Millionaire Characteristic #1: Blame versus Learn. Internet millionaires learn from situations. They do not fall into the trap of blaming others. They ask what went wrong in a situation and how can they learn from it? How can they fix it so the situation does not happen again?

Internet Millionaire Characteristic #2: They are decisive. They quickly seize opportunities. They take action. They don’t sit around and hope things happen. Be the first to take advantage of a good opportunity.

Internet Millionaire Characteristic #3: They trust their gut and intuition. They also seek the intuition of people they trust. Trust yourself. This is a skill that you need to constantly work on.

Internet Millionaire Characteristic #4: They are single focused. Don’t spread your interests too thin. For example, if you invest time, money, and effort into real estate, trading stocks, and selling products then you will become stressed. Focus on one area and strive to be number one in that area.

Internet Millionaire Characteristic #5: They are marketing focused. Marketing is at the heart of any business.

Internet Millionaire Characteristic #6: They are education focused. Understand the importance of continuing education. Constantly learn from your own business as well as attend seminars. Go see how businesses have actually achieved success. What business operations did they implement? How did they focus on marketing? How did they deal with their client list? How did they promote their product or services? Obtain the concrete evidence to help you.

Internet Millionaire Characteristic #7: They aren’t afraid to make mistakes. Don’t worry about making mistakes, just get started. Do whatever it takes to make your goal happen. You may make mistakes, but you can fix them later.

Internet Millionaire Characteristic #8: They model and swipe. This does not mean stealing ideas. It means that you model the ideas from others. Tweak the ideas to suit your needs. For example, let’s say you have found a website format that you like. You can model the format for your website. You put your own website content into this website format. Another example is to model email messages that you found to be effective or interesting.

Internet Millionaire Characteristic #9: They build a team to achieve success. Don’t become a millionaire by working alone. It is extremely difficult and almost impossible to become an Internet millionaire without any help. You need a team of supporters such as content gurus, tax attorneys, and other support staff. In addition, Internet millionaires outsource tasks to gurus. Don’t try to be guru on every business aspect by yourself.
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