Local Search

If you're looking from an SEO perspective for local search, it's pretty easy. Just find names of counties and things like that and put them in your keywords. Think about what people are searching for. You can take Atlanta for example; I used to dominate "Atlanta internet marketing tips." Why? Well, because there were a lot of people actually searching for "Atlanta internet marketing tips." They don't just want to find internet marketing tips all over the world; they want to find internet marketing tips in Atlanta or internet marketing strategies, people that do internet marketing strategies in Atlanta. So I really dominated that in the beginning and I've got a big list of people in the Atlanta market.

So, utilize the names of areas, the names of counties, the names of cities around you, to do the local search. It works really well to put the name in your title tag. So instead of it being "internet marketing tips" or "real estate strategies" or "real estate foreclosures," do "Atlanta foreclosures," "Grant County foreclosures." You know, use those as your keywords or your keyword phrases.

In local search, there's actually two different things you can do - and both can be done with free traffic and paid traffic.

With the free traffic, you want to go after business owners. For instance, we've worked with carpet stores, we've worked with plumbers and we've worked with exterminators. All people are trying to do is find, for instance, an exterminator in Atlanta or for whatever city they're in. With local search, there are people searching on those search terms, so you can definitely target those terms and literally dominate them very quickly using free traffic strategies such as the ones used by Traffic Magicians. As I mentioned before, you can find them at TrafficMagicians.com.

You're going to dominate your local search areas because they're what's considered long tail keywords, which makes them areas that other web site owners aren't trying to go after. For example, let's take "internet marketing." This is a highly, highly searched term. However, "Internet marketing in Atlanta" is not always that highly searched. However, there is still traffic for this term. Now, if you can dominate that term, plus LA, plus New York, plus wherever location, you'll obviously be able to get a lot of people. You can also find all the different search terms. Just add the city name to it.

Another cool thing is that if you're doing your Google AdWords campaign, it will actually give you the option of advertising within say a 50-mile radius of your business. This can work wonders if you're selling a service or even if you're selling houses.

For example, let's say you help save people from foreclosure and you want to target a specific foreclosure market. You would target your cities or maybe your sub-cities and everywhere else within a set radius in Google AdWords. So, instead of picking the United States, you could just pick the state of Georgia. You could pick the entire state of Georgia and only sanction that one. So, if you wanted to buy property all over your state or if you only wanted to buy property in a 50-mile radius around your house, you could do so. You can literally dominate your first three or four positions in Google AdWords by creating different campaigns because you're going to show up for those local people. You know, someone in Poughkeepsie, New York is not going to see my Atlanta ad. So, that's kind of the benefit of using this method.

Basically, if you're not using local search you're missing out on a ton of traffic.

It can literally change your business.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

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P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
..Internet Marketing Dirt'. It's now better than ever before!

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“The 2 Types of Traffic Sources for Your Internet Website”

What is the difference between traffic and “targeted” traffic?
You can pay money to get general traffic. However, if these people don’t want your product then you won’t make money. Targeted traffic will be interested in your product and will buy.

Internet Traffic Myth: “If you build it they will come.”
Just building a website does not bring in customers. It really just means you have a spot on the Internet highway and nothing more unless you create a traffic plan.

For example, let’s say you spent all your money on a website. Once it’s completed you think that you can sit back and rake in the money. This is a fallacy. Internet visitors won’t simply stumble upon your website.

You have to promote your website in order to get in front of your prospects.

Traffic Sources: Two Types – FREE and PAID

FREE Traffic:
• Traffic from joint ventures. Joint ventures are the easiest way to make money online. If you can connect with someone else that has what you don’t have then you can make money together. Let’s say you have a product and another person has a list that would be interested in that product.

One problem is that you don’t have a list. How do you obtain joint ventures then? You need to network with people that you meet at seminars and conferences. If you are starting out then you have to work with people near your level.

• Traffic from emailing your own list. You should have a squeeze on your website that captures personal information. If you promote to your own list then you will have a higher conversion rate. Why? Because when you promote to people on your own list you are promoting to people that know you. You have established a relationship with these people. Hence, promote by sending emails to your list over and over.

For example, send two emails to your list every day. Make sure to send quality content to your list.

• You need traffic from an affiliate network. You build leverage when you set up an affiliate network. An affiliate network allows you to have other people sign up and promote your product for you. These affiliates will earn a commission.

• Traffic from common and related Blogs. This can be a huge source of targeted traffic. Find Blogs that are related to your market. Go to the Blog and post an intelligent comment on the Blog. Make sure to put your name and website address link on the Blog post. This link pushes people to your squeeze page. This is a great way to obtain a lot of subscribers to your list.

• Viral marketing referrals. “Refer a Friend”.

• Traffic from search engine optimization. SEO


PAID traffic:
• Pay ezines to include your offer in their email list. This is a great way to get traffic. Make sure to send traffic to your squeeze page.
• Traffic from direct mail. Direct mail is effective if it is done right. It can be very expensive if you don’t test small and know what you are doing.
• SRDS.com – SRDS is one of the largest suppliers of lists. You can buy a list of people that have bought a certain product. You can send direct mail to this list. You are targeting people that are already buyers in your market. Make sure that you know what you are doing and start small otherwise you will lose money.
• Traffic from teleseminars and voice broadcasting.
• Traffic from CPA networks. These are “Cost per Action” networks. You pay for a lead.
• Pay per click advertising – PPC. You pay money each time your advertisement is clicked on. Advertisements are shown based on the keyword theme searched. Advertisers bid on the amount of money they are willing to pay. 20% is click fraud. This is unfortunate and pay per click fraud is getting worse. Be careful of pay per click.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my Powerful Promoting Tips yet, then you are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing to market my companies? Then you need to grab a copy of my `Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com