Saturday, August 30, 2008

Strategies for Selling an Ebook on Amazon and Ebay

If you've written an eBook congratulations! It's no easy feat but you can rest assured that if you market your book well you can make a nice income from it. However, the first thing you need to do when launching your eBook on Amazon is securing an ISBN number. The reason you need an ISBN number is because you really can't list anything on Amazon unless you have one. Where do you get it? You can go to ISBN.org, where you buy a lot of ten. Once you have that ISBN number, you want to sign up for Amazon Connect and this will allow you to start selling your eBook specifically on Amazon.

One thing I'd strongly suggest using if you are going to go the Amazon route is to try to find every book out there that you have read inside your niche and give feedback on that book. Then you can select books that you talk about and use the book selection. When you select books, use your book and your signature. You could write something like, "This book is absolutely amazing and great. I'd highly recommend it to anybody." Then put your name and your book underneath it and put a link back to your book. This is one thing that I do and suggest to my students. Sell from the feedback on other people's books. It's amazing how viral this one strategy is.

Now with eBay, you're not going to need an ISBN number. You can simply do a listing. How do you do it? Well, first of all, you're going to log in and create an eBay account. Once you have your eBay account set up, what you will need to do is grab your sales letter and everywhere it says "Click here to buy now," say "Bid on this eBook now". Leads from eBay are going to be the best leads you're ever going to get, so we're not too concerned on what price things sell, especially with digital delivery. You want to set it up to make sure that you do have the digital delivery, because you do not want to be forwarding and sending an email to people with your product. Digital delivery allows the orders to be processed automatically.

Now, what price do you sell it at? It doesn't matter, actually. I don't really care what price it sells at on eBay. You can actually get some of my stuff cheaper on eBay, however sometimes you can pay more. For example, we list all my free CDs on eBay and basically, we start off the bidding at a penny. We've got people that are paying $27, plus shipping and handling, even though you can get the same free CD elsewhere for just the cost of the shipping. So you never know what's going to happen. Let people bid on it and you'll probably sell your eBook for a whole lot more, sometimes you'll sell it for a lot less, but everything we put on eBay does sell and they are great leads to up sell everything else that we're doing.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
..Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

Labels: , , , ,

Thursday, June 12, 2008

The A9 Process of bringing more traffic to your website – Step 8

I don’t know if you have heard of a site called Squidoo yet, but let me explain to you what it is. Squidoo.com is a place where people can go and create miniature websites that are highly ranked in the search engines. Squidoo has created this system to make these sites. These lenses rank extremely high in search engines and therefore, helps you get more traffic to your website.

What we’re going to be doing is, as another medium, we’re going to be taking your article and your video and post it on to Squidoo lenses.

Now, the cool thing about Squidoo, which is why I suggest doing it anyway, is technically you can make money from Squidoo by adding AdSense to your pages.

Squidoo pages can actually get ranked really quickly because sites like Squidoo are searched regularly by Google and indexed. The search engine’s job is to put as many different references to a certain search term as possible in their search engine, which, in turn, makes it a worthwhile search engine to go visit.

So, getting your Squidoo site and your Squidoo lenses set up will help you out with raising the ranking of that Squidoo lens, and also being able to put it in spots that you want it for certain keywords.

The cool part about it is you can add stuff to it. For instance, let’s say you had books on Amazon. You could actually post your books, as well as the link to your books. So, there are more ways for you to make money. It’s just a lead generator. Remember, lead generation money is not your most important money. It’s the back-end where you really make money.

With the Squidoo lenses, you can add all this cool stuff to it and you can add other feeds, to RSS feeds, to blogs and stuff like that. You can also link it back to different places as well as put hyperlinks to your website. So, when Google goes and spiders your Squidoo lens, the first thing it goes to is a hyperlink that goes directly to your website. And guess what this hyperlink says? It says whatever search term you’ve chosen to go after. When it sees your hyperlink, as an example, it goes, “Oh!” Matt Bacak promoting tips, it says, “Oh, internet marketing tips equals promoting tips, so I’m going to put promoting tips in internet marketing tips.” So that’s just kind of a rough idea of how that all works.

Basically, the bottom line is Squidoo lenses are a really great way to get a lot of traffic to your website.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

Labels: , , , ,

Tuesday, September 25, 2007

“Tips for an Amazon.com Bestseller Campaign”

Selling your book through Amazon.com is a great way to not only earn money, but to increase your visibility and credibility in the business world. For example, if your book achieves Amazon.com bestseller status then your sales could increase exponentially. Otherwise, your book listing may fall into the deep sea of books on Amazon. Therefore, earning best seller status is the top goal of many Internet businesses.

Following is a list of common questions regarding an Amazon.com bestseller campaign:

Question #1: Here’s my situation. I am working on an Amazon.com bestseller campaign. I have sent press releases. So far I have a list of 100,000 people that are being sent emails regarding the book and its release. I’ve heard that you are supposed to have 500,000 people on your email list in order to crack the top ten in Amazon. Is this true?

Answer: Not necessarily. The list of 500,000 names makes it more likely for you to hit the bestseller list, but if you have a quality list than you can still crack the top ten on Amazon. You may have a smaller list, but if you have a high percentage of buyers than your list could be more powerful than a larger list with a lower percentage of buyers.

Question #2: I’ve heard about using joint ventures to spread the word about my book’s release on Amazon.com. However, I’m having trouble creating joint ventures because it is difficult to get people to commit to a venture with me since they don’t know me personally. Are there other options besides joint ventures?

Answer #2: Let’s first check out how you are going about obtaining joint ventures. The biggest problem with finding joint ventures for an Amazon.com bestseller campaign is that you don’t offer a value per value exchange. You can’t just ask people to promote you and your book to their list in exchange for nothing that benefits them.

You have to think how you can make the exchange valuable for the other person. Give them incentives that will make them more likely to send an email about your book to their list. Make sure to put a dollar amount value on the items that you offer the joint venture partner for free. Offer them bonuses that they can also offer in the email they send out to their list.

Also make sure to figure out how your vision helps push them towards their own vision. For example, some people want leads. Some people just want help. Find out what they want and need and offer it to them so they view promoting your book as a valuable exchange.

Tip: Find a book similar to yours on Amazon that has accomplished a best seller campaign. Find out what they did in their campaign. Find out what bonuses they offered. Find out who helped them and contact these people.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

Labels: , , ,