Friday, March 21, 2008

The Importance of Text Links

When we view various websites we see often see various links throughout the pages like product links, home page links and keyword links. But the question is: does the type of link you have to your web pages place any relevance on your page rank? Well, the answer is unequivocally yes! Text links can drive your site to the top of the search engines if you are aware what keyword text should be placed within your links.

When submitting articles, press releases, site signatures etc., it’s best to not only place your actual website address domain in your hyperlink for example www.yourdomain.com. However, it’s best to place one of your sites keywords as a text link that leads to your website. For example for my website www.powerfulpromoter.com, instead of me linking to my site by exactly stating my domain as www.powerfulpromoter.com and pointing to my website, it’s best if I use keywords from my niche to help me rank higher in the search engines. For example, take the word “internet marketing strategies”. Basically, if I use these keywords to hyperlink to my site, I’m getting a vote from the search engines for the word “internet marketing strategies”. This vote will help my page rank placement. The more votes I get the better my ranking. By turning “internet marketing strategies” into a hyperlink to my webpage instead of just putting my URL, I’ll be increasing my page rank exponentially. The search engines are seeing the value in my site simply because I used a strong keyword from my niche.

Now you must remember that this is not only done for one search engine and not another. All of the key players use this ranking system for website placement. So, it doesn’t matter whether you are using MSN, Yahoo or Google - even smaller search engines like Excite, MIVA and others use this strategy in their “voting” system.

So, if you are submitting articles and press releases or even marketing materials that you are giving to your affiliates to help promote your products always pay attention to your linking strategies. Use this text link strategy to help increase your own page rank. Use this strategy in all of your promotional efforts and it will feed the search engines and in turn improve your search placement.

Being up to date and aware of what the search engines look for in a good website is essential to growing your business. Doing simple improvements to your website through keyword text linking can mean the difference between a top ranked site and one that doesn’t get noticed at all.
Take the time to be informed and do your due diligence and it will pay off in the end. Your business is worth it!

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for myPowerful Promoting Tips yet, then youare really missing out, go here:http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doingto market my companies? Then you need to grab a copy of my`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

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Thursday, January 24, 2008

“The Power of Back Links”

What is a back link? A back link is when another website links to your website. These other websites have links that point to your website. You should build back links to your website because the search engines love back links. All the search engines view back links to your website as votes for your website. The more back links you have, the more votes you have, the higher rank you will get from the search engines.

While back links are important, not all back links have the same value. Some websites are more valuable than others because they have a higher page rank in Google. If higher page rank websites back link to you then your ranking will soar. So you could actually have less back links, but they are of higher quality.

You can use the free keyword tool at http://www.wordtracker.com and Google to help you find high quality websites. You will find hundreds of different keywords and how much traffic they get each day. Target some of those keywords in this list. Then take one of those keywords and type it into Google.

Look at the organic (free) listings that are in the middle of the Google search engine results page. These are the websites that people are looking for when they type in these keywords. Look at the first three websites listed.

Go to http://www.marketleap.com and use the link popularity tool. It will show you all the back links to the websites that you have searched on. Contact these websites to see if they will do a link exchange with you.

The goal is to acquire as many links as you can from the high powered websites. You can link other websites to your articles and Blog. Also include a link to your website in the bio of the article. Your articles will be all over the Internet and provide many back links to your website.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

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