“The Old Lady vs. the Young Kid”

Converting targeted traffic to cash can be boiled down to 4 lessons. Let me tell you a story that demonstrates these lessons.

At the park an old lady went up to the pigeons and wanted to get them to feed from her hand. Initially, the pigeons flew away. As she gently showed the seeds and the pigeons would come towards her. When she turned down to get more seeds, the pigeons would fly away. Until one pigeon put his beak on her hand when she was grabbing seeds. All the other pigeons saw this and flocked to her. The miracle was the next day when she came back she didn’t have to go through that dance again. She simply had to show the bird seed and pigeons flocked to her and ate to their hearts content.

Then a kid tried to feed the pigeons from his hand, but he jumped at the pigeons and they flew away. When the pigeons came at him, he ran at them and threw the bird seed at them. He was unsuccessful in getting the pigeons to feed from his hand.

What does this story have to do with traffic conversion? Everything!
Lesson #1: Attract your prospects, don’t chase them. The old lady learned how to attract the pigeons. It is not the intention that counts, but the response you elicit.

Lesson #2: 3 reasons why people buy from you – they know you, like you, and trust you. The woman got the pigeons to know her, like her and trust her. The little boy didn’t establish these 3 things.

Lesson #3: 3 reasons why people won’t buy from you – they don’t believe you, they don’t understand you, and/or it’s not the right time. Timing is everything. 83% of the buying decision is in your control. The only part that is not in your control is bad timing.

Lesson #4: You will convert more first time visitors through the process of seduction. The woman in the story pulled the pigeons in by offering the seeds in her hand. Note that this is not the same as salesmanship.

So act like the old lady when it comes to your traffic and you will earn more profit. If you act like the kid then you will miss out on piles of cash.

Warmest regards,

Matt Bacak

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“Your List and Salesmanship: Two Critical Components of Success”

Many Internet entrepreneurs new to the online business world believe that you have to a product to sell before you should build a subscriber list. Hog wash! Build your list first. Your list will help you design and build your products and services. You can ask your list what they want and give it to them. The feedback from your list is extremely powerful.

Following are two ways to survey your list:
1.) Have software that compiles the information you need. Go to http://www.askdatabase.com to find this software.

2.) Email your list. Ask them about their most pressing problem. They will respond and give you the feedback you need. You can build your product based on the wants and needs of your list. You are much more likely to sell the product and earn more money if you work in this manner.

If you have a product or service, but no list then you are in a bad situation. Why? Your product or service may not meet the needs of a list that you build. The moral of the story – always build your list first! It is better to have a list, but no product or service to sell. The Ultimate Guru builds his list first.

Besides building a list, you need to drive into the market and stake your claim. Go to events where you target market is at. Find out and observe their buying habits. Also find out how the other gurus are marketing to your target customers. What words are the gurus using that prompt customers to take action? Model what these successful gurus do and add your own twist and flair to it.

Ultimate gurus will buy the products of their competition to find out what is out there. This is marketing research to help them understand what is successful and why. They take these lucrative marketing strategies and adapt it to their business. What can you learn from other markets and gurus out there? How can you implement their strategies into your business with your own personalization?

The Ultimate Guru knows how to be the ultimate salesman. They know how to make the “power close” in their sales copy. They know how to make consistent money each day, but to also sell the big ticket items. They understand the need for daily money as well as huge income days through the big ticket items.