“Don’t take it personally!”

Email marketing includes knowing how to write great copy. Your email message should be filled with relevant content, but don’t forget about the sales pitch. You should also survey your customers to find out what solutions they need. You can then pitch them products that will solve these problems.

Your copy should have compelling language that gets your email subscribers to take action. You have to point out why they can’t live without the product you are pitching. There is nothing wrong with selling as long as you are selling good stuff that your subscribers will need.

How important is it to maintain your email subscriber list? It is a voluntary list. You are only going to sell to people that want to buy your list. You will have people unsubscribe. This is a fact of life and you can’t take it personally. People unsubscribe for a variety of reasons. For example, they may have a new email address.

You can always obtain new subscribers that are interested in your product. So don’t worry about people that unsubscribe. You will have new subscribers flood in that really do want your products. Focus on the people that want your products and are in interested in what you have to offer.

To avoid a huge unsubscribe rate, you can use a double opt-in method when people sign up for your list. This means that people will input their name and email address on your website. They will be then sent an email asking them to confirm their subscription. Once they click on the link in this email they will be added to your list.

What is the biggest mistake that people make with their email marketing? The biggest mistake is that they don’t stay in touch with their subscribers. For example, they let four months go by before they send an email. And they want immediate action in the email. The connection with your customers needs to be maintained.

Warmest regards,

Matt Bacak

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Powerful Promoting Tips yet, then you
are really missing out, go here:

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P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
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“The NET- Marketing System – Step Three”

Remember, the 3 Step Net-marketing System:

N – Niche

E – Expert

T – Target

Let’s take a look at the third step.

Step #3: Target customers in your niche. There is a bounty of ways to target your customers. Plus, many of these ways are free.

1. You can place ads on ezines, search engines, and various websites. The key is to track the effectiveness of each ad. Use pay-per-click advertising.

2. Use other peoples’ traffic and other peoples’ lists. Go back to the people that you worked with to get testimonials and content. Who did you interview? Do they have a complementary list that they would be willing to share? Make sure that you are willing to share the wealth as well when you have an established list.

Tip: Within your niche find out who gets the most traffic and ask for their lists. You can use http://www.alexa.com to find out if they really are getting the traffic to their website that they claim.

Tip: Offer to work through a joint venture affiliate program in order to obtain their lists. You can offer complementary products in your niche. You can promote each other’s complementary products to your subscriber lists.

Tip: Establish relationships with other authorities in your niche right from the start of your online business. These relationships will set you up for joint ventures which can bring in more subscribers and more money.

Tip: Don’t overlook the offline opportunities. You can have joint ventures that are in the offline arena.

3. You can promote and sell your products to website visitors directly on the website and/or after they have opted in to your list. It depends on your niche and product. You can perform testing and see which method works the best.

4. Make sure that customers opt-in to your list when they visit your website. If they close your website before opting in to your list, make sure that you have an exit pop up that asks them to sign up for your list.

5. Make sure to offer free bonuses that tempt people to subscribe to your list. You should also offer free bonuses with your product. The free bonuses should be relevant to your product and the problems of customers that are within your niche. Make sure to give the value of each bonus so your customer will realize just how much of a great deal they are receiving if they sign up for your list and/or buy your product.

6. Follow up with an Autoresponder sequence of emails. These emails continue to build the relationship with your customers. The emails also allow you to continually sell to your customers.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

“Your List and Salesmanship: Two Critical Components of Success”

Many Internet entrepreneurs new to the online business world believe that you have to a product to sell before you should build a subscriber list. Hog wash! Build your list first. Your list will help you design and build your products and services. You can ask your list what they want and give it to them. The feedback from your list is extremely powerful.

Following are two ways to survey your list:
1.) Have software that compiles the information you need. Go to http://www.askdatabase.com to find this software.

2.) Email your list. Ask them about their most pressing problem. They will respond and give you the feedback you need. You can build your product based on the wants and needs of your list. You are much more likely to sell the product and earn more money if you work in this manner.

If you have a product or service, but no list then you are in a bad situation. Why? Your product or service may not meet the needs of a list that you build. The moral of the story – always build your list first! It is better to have a list, but no product or service to sell. The Ultimate Guru builds his list first.

Besides building a list, you need to drive into the market and stake your claim. Go to events where you target market is at. Find out and observe their buying habits. Also find out how the other gurus are marketing to your target customers. What words are the gurus using that prompt customers to take action? Model what these successful gurus do and add your own twist and flair to it.

Ultimate gurus will buy the products of their competition to find out what is out there. This is marketing research to help them understand what is successful and why. They take these lucrative marketing strategies and adapt it to their business. What can you learn from other markets and gurus out there? How can you implement their strategies into your business with your own personalization?

The Ultimate Guru knows how to be the ultimate salesman. They know how to make the “power close” in their sales copy. They know how to make consistent money each day, but to also sell the big ticket items. They understand the need for daily money as well as huge income days through the big ticket items.

Teleseminar Tips Every Internet Entrepreneur Should Know

Are you contemplating running a teleseminar in your Internet business? Are you ready to connect with clients through a valuable teleseminar meeting? Congratulations are in order because a teleseminar is an impressive and valuable way to strengthen your Internet business. Planning and running a teleseminar may seem like a daunting task, but it doesn’t have to be. Following are common questions regarding teleseminars.

Teleseminar Question #1: Do you need to create a web page for a teleseminar and capture the names on an Autoresponder? Or can you just send out a promotional email about the teleseminar to your list?
First, you need to create a sub list of people from your general list. The sub list contains people that are going to attend your specific teleseminar. You can create this sub list by capturing the personal information of people that sign up for your teleseminar. This means that you will have to set a squeeze page for each seminar.

Setting up a squeeze page is quick and easy. The purpose of setting up a squeeze page for each teleseminar is that you can obtain a high quality sub list of people that you can directly market to after the teleseminar. If you just send an email to your general list then the quality of responses and number of responses tends to be lower.

You should also collect different subscriber lists for each product as well as each teleseminar. In essence, you will have a general squeeze page that you drive most of your traffic to. You will have different sub lists for sales letters, teleseminars, etc. Each sub list will be obtained from a specific squeeze page. This helps you target customers and follow up on a personalized basis. Remember, the fortune is in the follow up.

Teleseminar Question #2: What schedule should you follow to send out emails before a teleseminar?
Thursday night has proven to be an optimal night to have a teleseminar. Send emails out on Tuesday and Thursday for a Thursday night teleseminar. Also send an email to your teleseminar sub list about 15-20 minutes before the call to remind them of the teleseminar.

Another tip regarding promotion of your teleseminar is to not promote the teleseminar too soon in advance. For example, announcing or promoting a teleseminar two weeks in advance is too early. Many people will forget to sign up or will make excuses as to why they can’t attend the teleseminar. Therefore, you should wait to the last minute to announce and promote the teleseminar. For example, send out a teleseminar invitation on a Monday or Tuesday for a Thursday teleseminar.

3 Hot Tips on the Fastest Way to Make Money on the Internet

Are you new to the Internet business world? Are you inundated with conflicting information regarding Internet marketing? Do you want to learn the secrets of making money quickly online? If so, then you are not alone. Many have been in your shoes before and have waded through the information.

Following are answers to various questions that plague both new and old Internet entrepreneurs alike.

Question #1: What are the fastest ways a newbie can make money on the Internet? Especially for a newbie that needs to get out of debt?
You need to have either a subscriber list or product or both before you can start making on the Internet.

If you have a list, but no product then you can promote and sell other people’s products. For example, you can go to http://www.clickbank.com and became an affiliate of their various digital products. Clickbank.com has a well established affiliate program in place. Sign up as an affiliate and send an email to your list. Sending emails to your list is quick and virtually free. It is a great way to bring in quick money.

If you have a product to sell, but no list then you should set up a joint venture with someone that has a list. The list should contain subscribers that would be interested in your product. Your joint venture partner will promote and sell your product by sending an email(s) to their list.

Question #2: I receive a great deal of information about Internet marketing. This conflicting information has me confused. Who should I listen to?
There are several legitimate and successful Internet marketers out there that you should listen to. However, there exist Internet marketers that are out to take your money. You should always look for proof of success from the Internet marketer in question. Are they really making the money they claim? Find references that can back up their claims.

It is important to note that the big marketers usually hang out together. You will often see the successful big names in the same circles. However, there are thriving Internet marketers that work discretely underground. These Internet marketers may be running their business for fun and want to educate other people about it.

Also make sure to learn from somebody that makes a lot more money than you!

Question #3: I have an eBook and list. How often should I market this eBook to my list?
It is up to you, but once a month at a bare minimum. Make sure that when you offer the eBook that you also offer other items for purchase. This helps to get your list used to you offering them something and can lead to increased sales. The key is to promote more than one product at a time.

6 Proven Website Strategies for Internet Entrepreneurs

Your Internet business website is the engine of your Internet business. You can’t move forward if you don’t have a website up and running. Following are website tips that Internet entrepreneurs of any level should follow. It doesn’t matter if you are new to the Internet business world or if you have logged in successful sales. You can always tweak your website to make it more effective.

Website Strategy #1: Forget what your Web Designer said! A Web Designer may make beautiful websites, but normally these types of websites are not effective in Internet business. Instead, you should follow the example of successful Internet entrepreneurs. You will see that their websites are much more toned down, which has proven to increase sales.

Website Strategy #2: Avoid using Java and Flash on your Internet business website.
Java and Flash are unnecessary and can cause viewing problems for some website visitors. The last thing you want is for an Internet visitor to come across broken links because their Internet browser has trouble with Java and Flash.

Use straight HTML. Hyperlinks are easy to create. HTML is viewable in nearly all web browsers and loads quickly. You want to make your website easy to navigate through for the website visitor.

Website Strategy #3: Avoid using audio and video files on your Internet business website. Also avoid using several graphics. All of these have large file sizes and take a significant amount of time to load. Website visitors will become impatient and click off your page.

Note: If you do use graphic files then make sure to compress their file size. You can compress the file size of the graphics because you don’t need to have photo quality.

Website Strategy #4: Create a powerful, eye-catching header. Seek out a graphic designer that can create an effective header.

Website Strategy #5: Use headlines and direct response copy writing on all your websites. A great headline will catch the attention of a website visitor. If you decide to place a picture with your headline or on your website, make sure that the picture prompts the visitor to then read the headline or accompanying text.

Website Strategy #6: The purpose of your squeeze page is to generate leads.
Your squeeze page must contain copy that prompts the visitor to subscriber to your list. Make sure that you also focus on driving traffic to your squeeze page.

Follow these strategies and you are well on your way to a thriving Internet business website.

How to Significantly Increase the Number of Attendees at your Next Teleseminar

Teleseminars are a great way to connect with your customers. You can provide information, answer questions, and market your products and services through teleseminars. You can also invite your joint venture partners to talk on your teleseminar. The marketing opportunities and ideas are endless. Following are situations and questions about the components of a successful teleseminar. Internet gurus will reveal the secrets to achieve this goal.

One major concern regarding teleseminars is the number of subscribers that attend the teleseminar. An example of this concern involves an Internet marketer that put on his first teleseminar. He sent an email to his subscriber list of over 2,000 email addresses. He sent an email twice a day for three days regarding the teleseminar. The copy on the emails was top notch as it was written by copy writing professionals. However, when it came time for the teleseminar he had low attendance on the call.

This left him to wonder the source of the low attendance. Was it due to the quality of the subscriber list? Was it that his subscriber list was not used a teleseminar? What could he do to significantly increase the attendance at his next teleseminar?

Internet Guru Answer: We need to examine his situation more closely. Did the Internet marketer set up a squeeze page that enables people to sign up for the teleseminar? Did the emails have a clickable link to the squeeze page? Did the Internet marketer track the number of people that clicked on the link in the email and then actually signed up for the teleseminar?

First of all, don’t worry if you have low attendance at your first teleseminar. Low attendance can be the result of many factors. For example, your subscriber list may not yet be “trained” to attend your teleseminars. Be proud that you gave a teleseminar. Keep providing more teleseminars and your subscriber list will catch on. The attendance level will increase if you are persistent.

You should also verify that you have a squeeze page for each teleseminar. The squeeze page should enable each person to sign up for the specific teleseminar. This specific list will go to an Autoresponder. This helps you keep track of who and how many sign up for the call. Plus, you can then market to this quality list before and after the call.

You can also track the link from the email to the squeeze page. Make sure to check how many people clicked on the link AND actually signed up for the teleseminar. These numbers will give you a conversion rate concerning the number of people that actually signed up for the call.

Another way to significantly increase teleseminar attendance is to bribe your subscriber list. For example, tell your subscriber list that if they attend the teleseminar then they will get a free bonus worth a good chunk of money. Also after they sign up you can send a voice broadcast to remind them to attend the teleseminar. Recommended voice broadcast systems include: Voice Shot and Market Touch Media.