“Pack your Affiliate Programs with Promotional Tools”

You have to use a hook to grab people so they will sign up for your list. They have to know what is in it for them. You can convey your hook more effectively through audio and video. Set up an audio and/or video that demonstrates your marketing message and what people will receive when they sign up for your list.

Some people will put in fake addresses on your opt-in list, but this is normal. Just ignore those fake email addresses. Focus on the legitimate people that do want to be on your list. This is targeted traffic that desires to know more about you and your products.

When a person signs up for your opt-in list you have a captive audience. This is the best time to ask them to refer friends. Not everybody will refer friends, but your list will grow even if only a few use the tell-a-friend script. It will always be better than if you didn’t use the tell-a-friend script at all.

Use the butterfly marketing concept of running an affiliate program. Affiliate programs are an excellent way to make small changes to your marketing campaign that has a huge effect on your promotion and bottom line. Read on to find out tips and tricks for affiliate programs.

When you set up an affiliate program it has to be simple. If you don’t then people won’t do what they are expected to do. If you think that people will promote your website after you give them an affiliate link then you are sadly mistaken. Instead, you need to provide them with promotional tools that automatically have their affiliate link embedded in the promotional tools. You should provide them the copy and promotional tools they need to promote your website. Make it simple for them. The affiliate will be much more likely to promote your website and products if they are armed with your information.

Provide multi-promotion tools for affiliates to use which include: email copy of several offers and email communication, Blog reviews, ezine ads, articles, press releases, banner images they can use, pay-per-click campaign, form signatures, email signatures, and the list goes on and on. Make sure to tell them how to use each specific promotional tool.

Create an affiliate program that has instructions in steps. People want a complete program to follow. They want to go through each step until they are finished. You don’t want them to pick and choose which promotional tools to use. Instead, you want them to use all your promotional tools so that you can maximize their affiliate efforts.

If you don’t take the time to create this material for your affiliates then they won’t take the time to create them either. If you want affiliates to spread the word about you and your products then you have to give them a promotional package about you and your products. This will create active affiliates and earn your more money.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

“Butterfly Marketing: What is it?”

What is butterfly marketing? Butterfly marketing comes from the butterfly effect. The butterfly effect involves going back in time and changing one little thing. This would change everything in the current world. Butterfly marketing is similar. Butterfly marketing is based on the theory that one little marketing act can change your entire marketing results.

There are small things you can do in your marketing that have a dramatic affect on your marketing plans and results. For example, one change could grow your opt-in list from 30,000 members of 400,000 members. These small changes can make a difference by attracting more list members. And a bigger, targeted list can lead to more sales. And more sales lead to higher profits. As you can see, small changes can change your bottom line in a chain of events.

Too many people only focus on the major marketing changes. This is a mistake. They don’t realize that it is the little changes in marketing that make the difference.

The butterfly effect works with viral marketing. Viral marketing breaks down to two things: generating traffic and converting traffic.

Viral marketing has three components which include:
1.) You can buy it. (Google AdWords, ezine ads, etc.)
2.) You can borrow it. (Different forms of joint ventures.)
3.) You can create it. (Optimize your website to get a rank in Google and Yahoo, submit press releases, submit articles, put a signature on your email and in a forum, etc.)

Viral marketing falls in between borrowing traffic and creating traffic. Too many people focus on just getting traffic to their website. Then when these customers do come to their website, they focus on getting the next customer. What you should do is focus on the customer that has already come to you website.

You have to focus on your X factor. Your X factor is a tool you use that will bring a certain number of visitors to your website each day. For example, this X factor will consistently attract 100 visitors to your website each day.

An example of an X factor is to use a tell-a-friend strategy. This means that you don’t just ask for their name and email address. You go above this. While they enter their name and address you give them an incentive to refer three friends. If they do refer these friends, and the friends sign up on your list, you will earn more than just 3 new people. How? These new people will refer other new people who refer even more new people and so on.

The key is to offer something to the original website visitor so they will refer their friends. For example, you can give away a free report and/or an audio file.

Caution: Any name and email address the person puts into the tell-a-friend script is not added to your list. The purpose is to use this information to send an invitation to these friends asking them to join your list.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com