Being Featured In A Magazine – How to MILK IT!

If you are going to be a featured expert in a publication, milk it like there’s no tomorrow. I had a student who told me he was going to be featured in Men’s Fitness Top 100 Trainers. Now that is huge! So the strategy I told him to follow was to first write a press release as soon as he knew for sure that he’d be featured in that publication. You too should follow this advice. Even if it’s ahead of your publication date, get the word out as quickly as possible.

Don’t just write any press release and submit it to popular free press release sites. Pay the press release fees to get the most exposure possible. Actually, if you go to PRWeb.com and pay the $200 fee, this will get your press release out there and in the hands of the most important people in your industry. You’ll get huge coverage. A $200 fee is nothing if you think about the exposure, extra traffic and being seen as an authority figure in your market. Now that is priceless!

A press release is not the only thing you should do. Tell the world! Place “as featured in Men’s Fitness” on your website, your blog, and your bio line for all of the articles that you submit. Even getting a picture of that issue and placing it on your site can give you a ton of credibility. Visuals make all the difference. This will definitely increase your conversions!

And definitely send a heads up to your list as well as use social networks like Digg to share your new-found fame. When you’re doing this you could say something like “Hey look, I just want to let you guys know I’m so excited because I’m going to be featured in Men’s Fitness Top 100 Trainers and I just wanted to let you guys know about that. I’m just so excited!...” Something to that effect.

You want to create as much leverage as possible. And sharing this with others and communicating is a great way to spread the word. Who knows, people will most likely begin to reference you and tell others about you. This could grow your business exponentially! So, don’t forget to milk it like there’s no tomorrow.

Warmest regards,

Matt Bacak

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“The Power of Portable Viral Marketing”

The key to a thriving marketing system is to find the right message and send it to the right target audience. Essentially you have to have the right voice in the right market at the right time. You can find the right voice and right message by asking your audience about what they want. Run an Ask campaign to find out what they want and give it to them.

How important is viral marketing as part of your marketing campaign? Viral marketing is crucial. Advertising and buying media is very expensive whereas viral marketing brings your more advertising for less money and effort. Viral marketing is a way to get people to communicate among themselves through word of mouth.

Technology has enabled people to take everything with them. For example, they have iPods on which they can download print material, audio, and video. If you have print, audio, and video on your website only then you are limiting your options. Why? The attention span on the Internet is very short. You will lose many people before you have finished communicating your message.

Portable devices like the iPod, on the other hand, enable people to download all of your content and listen to it at their leisure. They are much more likely to pay attention to all your content because they can listen to it while at the gym, riding in the car, and wherever they want. Plus, downloading this information is very quick and easy for them.

Viral marketing works better when you tap into communities and social networks. You can survey these circles of people to find out what they want. Ask for information in a non-aggressive manner. Slowly weave your way into these groups to find out what they are looking for.

Viral marketing gives people the ability to do what they know how to do already. It gives them the ability to speak to others about things they are passionate about. These things can be you and your products. Viral marketing is a marketing campaign that is like a snowball going down a hill. The longer the snowball rolls, the bigger the snowball becomes. It builds on itself. Viral marketing follows the same concept.

Also use social networks, such as myspace, to build lists. You can build a friends network on myspace that consists of thousands of people. These are people that you can email at any given time. You can build a relationship with these people. You can promote your products to them. A side benefit is that they will often promote your products to others as well.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com