Sunday, August 03, 2008

Web-Building for Beginners

Should beginners/newbies start off with a blog, a website, or both or neither?

Now this is a great question and my personal thoughts regarding this is that newbies should work on creating a squeeze page. The biggest thing that you want to focus on, if you’re new to marketing online is to focus on building your list and building your product. This is absolutely imperative because that’s how you’re going to be making the most money simply because you can sell to these people again and again. Remember, you’ll own the list because your opt-in will allow you to capture the names and email addresses of these prospects. So, I would highly urge you to do exactly that! Focus on building your list of people that are hot and hungry for that product or service you have to offer them.

Another thing I’d highly recommend is that you start looking for joint venture partnerships. Look for people that you can market your business, products and services to and build a relationship with them. Especially if you’re a newbie, start building relationships now, because when you’re ready to launch a product, then you have those people in the bag in order to make that happen.

Do I think beginners should have a blog?

Sure, but only if they can focus all their time and energy on it and systematize it so that they are posting on a regular basis. For example, if you write articles and submit your articles to the various sites out there and then take those articles and you put them on your blog, this makes a lot of sense. Basically, if you are writing articles to submit anyways, you may as well put them up on a blog. However, if you’re considering sitting down and writing specific, special content, specific for your blog, then I wouldn’t recommend it. Why? It’s going to de-focus you at the beginning.

Should a newbie start with articles even before they have a product or a website?

Yes, absolutely. I would recommend writing your articles and using them to drive people back to your squeeze page or a page where you’re capturing people’s information. This will enable you to send them information they are interested in as well as market your product to them. Here are three things you want to focus on, your list, your high ticket product and lastly maybe your continuity, too.
Now, if you ever asked me what would be the quickest way for you to make money, I would tell you by having a high ticket product. It takes the same amount of effort as selling a lower ticket product, but you can afford to sell fewer to make the same money.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

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P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

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Thursday, May 29, 2008

Being Featured In A Magazine – How to MILK IT!

If you are going to be a featured expert in a publication, milk it like there’s no tomorrow. I had a student who told me he was going to be featured in Men’s Fitness Top 100 Trainers. Now that is huge! So the strategy I told him to follow was to first write a press release as soon as he knew for sure that he’d be featured in that publication. You too should follow this advice. Even if it’s ahead of your publication date, get the word out as quickly as possible.

Don’t just write any press release and submit it to popular free press release sites. Pay the press release fees to get the most exposure possible. Actually, if you go to PRWeb.com and pay the $200 fee, this will get your press release out there and in the hands of the most important people in your industry. You’ll get huge coverage. A $200 fee is nothing if you think about the exposure, extra traffic and being seen as an authority figure in your market. Now that is priceless!

A press release is not the only thing you should do. Tell the world! Place “as featured in Men’s Fitness” on your website, your blog, and your bio line for all of the articles that you submit. Even getting a picture of that issue and placing it on your site can give you a ton of credibility. Visuals make all the difference. This will definitely increase your conversions!

And definitely send a heads up to your list as well as use social networks like Digg to share your new-found fame. When you’re doing this you could say something like “Hey look, I just want to let you guys know I’m so excited because I’m going to be featured in Men’s Fitness Top 100 Trainers and I just wanted to let you guys know about that. I’m just so excited!...” Something to that effect.

You want to create as much leverage as possible. And sharing this with others and communicating is a great way to spread the word. Who knows, people will most likely begin to reference you and tell others about you. This could grow your business exponentially! So, don’t forget to milk it like there’s no tomorrow.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for myPowerful Promoting Tips yet, then youare really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doingto market my companies? Then you need to grab a copy of my`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

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Thursday, May 15, 2008

How to Dominate Your Niche – Part 2

Now I hope you have already set up a blog and submitted your articles to your new blog site, your website and to article sites. If you follow these steps first you're off to a great start.

With those things completed I know you can get to the top with your keywords simply by doing the following:

Start a Squidoo Lense. Simply go to and basically take some of your articles and go and create a quick – what's called a lens. Create some quick lenses. Make sure that whatever keywords that you want to dominate for... use those keywords inside your lens.

It'll be really important when you're creating your lens to also give it a name that is typically used in your website URL. So like, for example, mine is "make money on the internet" or something like that. So my squidoo lens read as "squidoo.com/make_money_on_the_internet". So whatever I named it actually became part of my squidoo lens URL. Basically, whatever keyword you want to it to appear for, make that be your URL. Basically create a couple of those lenses for those domains.

The next thing I want you to do is I want you to go to MySpace. I want you to create a MySpace account and set up another blog. Now, take that same article and post it there. The reason for that is because your MySpace account is going to start taking over in that position to help you dominate your niche.

Now if you are launching a book and you've told your list or even if you haven't this is a good strategy to use... Let's say you've got your pre-release. Have your publisher go to
AmazonConnect.com and see if you can get your pre-release book out there. Now, once you've been on Amazon (once you have joined AmazonConnect), then you can have a blog on Amazon! This is really cool because now you can create your own Amazon blog. Talk about credibility!

Then I want you to take your same article that you used in your previous blogs and article sites and I want you to post it on Amazon. This is going to get you to start taking over those search positions in your niche.

In any event, simply find places that are highly reputable and start putting your information on them so that you can pull yourself up and start dominating your niche! I'm sure if you follow part one and part two of my articles on dominating your niche, you'll see how easy it is to quickly move to the top with just a bit of extra effort. It's well worth it!

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for myPowerful Promoting Tips yet, then youare really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doingto market my companies? Then you need to grab a copy of my..Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

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Wednesday, August 15, 2007

“18 Blog Tips to Maximize the Success of your Blog”

5 Tips for Blogs:
Tip #1: Use the WordPress Blog program. You have total control. It is free and offers free plug-ins. It is convenient with just a one click installation. You can find templates and themes for WordPress that are free. Just search for WordPress “template” and “themes” on Google. Updating your Blog is simple.

Tip #2: Check out worpresstutorials.com to learn how to use WordPress. There are hundreds of free tutorials for WordPress available on the Internet.

Tip #3: There are extensive plug-ins available for WordPress including language translators.

Tip #4: WordPress can be found at wordpress.org

Tip #5: If you are going to do a text Blog then you have to know how to type and spell.


7 Tips for Audio Blogs/Podcasts:
Tip #1: You should engage in narrow podcasting instead of broadcasting. You need to focus on your niche. Niche radio is a failure in old media broadcasting. However, in the podcasting world, niche radio is the way to go. Niche narrow casting radio and television works on the Internet.

Tip #2: You can build a worldwide audience as long as you have ways of monetizing your niche podcast.

Tip #3: The audio standard for audio Blogs and podcasts are MP3. A great program to use to create MP3’s is Sony Sound Forge. You can also create, edit, and rip audio CDs using Sony Sound Forge. You can also repurpose old content from tapes, etc. into MP3s.

Tip #4: Podcast content can come from chopping up teleseminars to create several podcasts.

Tip #5: You have to have some text in your audio or video Blog. Otherwise the search engines won’t find your Blog.

Tip #6: A challenge about getting video and audio information to your Blog is FTP. FTP simply uploads the media to your Blog. You can find FTP programs that are simple to use.

Tip #7: A great podcast includes 3-5 minutes of helpful content that you post on a weekly basis. The content should be relevant to your niche. The fastest and easiest way to find content for a podcast is to interview somebody.


6 Tips for Video Blogs:
Tip #1: What camera should you use to create a video Blog? Just buy the cheapest camera you can find. It doesn’t matter what equipment you have, it is how you use the equipment. The goal is to subscribe people to your show, not to spend money on the most expensive equipment.

Tip #2: Use Sony Movie Studio to create video Blogs.

Tip #3: Creating video Blogs should be a goal, but not at first. Why? Videos take more time and effort. Master text and audio Blogs before you move on to video Blogs.

Tip #4: Video Blogs can be created using a lavaliere microphone. You can also find microphones that plug directly into the USB port on your computer. You can find a great, quality microphone for only $99.

Tip #5: Produce video Blogs in real time with no editing.

Tip #6: You want a good picture and clear sound. Make sure you have lights that are 300 watts or higher. Make sure that your microphone is close to you. A microphone that is built in the camera doesn’t work as well.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

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Tuesday, August 14, 2007

“Ditch the Yellow Pages – NOW!”

Is old media failing? Think about this question – Do you use the telephone yellow pages or Google to search for information? More and more people are using Internet search engines to find information. Plus, you can track where your leads come from by using an Internet search engine. Print material, such as the yellow pages, doesn’t help you track where your leads come from.

The popularity of radio is also failing. Many people only listen to radio while they are in their car. Therefore, they aren’t able to write any of your content and/or contact information down.

Don’t ditch old media entirely, but be aware that new media can be more powerful. New media gives users more control. People can fast forward commercials and peruse websites at their leisure. Whereas in the old days people had to sit and listen to the TV news without any input on their part.

50 million people turn to the Internet everyday for news. 45% of TV advertisers are looking to do online advertising because it is more effective and they can track their leads. The return on investment is higher through Internet media.

What is new media marketing? It is conversation marketing versus interrupted marketing. Interrupted marketing of the past was when commercials interrupt the TV program you are watching. You have no control. New media marketing, on the other hand, enables people to discuss niches and topics on the Internet through discussion boards. There is a sense of community and trust that is built in your niche. People can give their input and opinions.

People do business with those that they know, like, and trust. If you are passionate and love what you do then you can communicate this through your audio and video Blogs and podcasts. By watching your video Blogs people will feel like they know you. You become a trusted friend that recommends products and services that solve their problems.

What Blog program is the best? WordPress is the recommended Blog program to use. WordPress is free. It is by far the best Blogger software on the market right now. Everyone online can read, hear, and watch content you write with your Blog. You are educating your subscribers. Audio and video builds trust faster than any other type of media.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for myPowerful Promoting Tips yet, then youare really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doingto market my companies? Then you need to grab a copy of my`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

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