“9 Copywriting Tips for Top Internet Copywriters”

Following are excellent copywriting tips that top Internet copywriters follow:
Copywriting Tip #1: When you are writing copy, start with your “offer”. What are you going to offer? Who are you going to offer it to? An offer should convey how much the product is worth and how much you are going to charge for the product.

Copywriting Tip #2: Tell people the price of the product up front. Then substantiate the price. Give reasons why it is at a certain price. Examples include pointing out the price and value of your competitors.

Copywriting Tip #3: Tell people what the bonuses are in your offer.

Copywriting Tip #4: Provide scarcity and urgency. Tell people why they have to buy now. For example, have a time limit on your offer. Tell people what consequences will happen if they don’t buy your product right now. For example, let them know what they will miss out on. You have to get people to buy right then because any delay will substantially decrease the chances of a buy.

Copywriting Tip #5: Your Headline is critical. If it is ineffective then you can miss out on hundreds or even thousands of dollars. Five times as many people read the headlines as the body copy.

Copywriting Tip #6: On the average, ads with news are recalled by 22% more people than ads without news. Basically, people like helpful information.

Copywriting Tip #7: Photographs sell more than illustrations. Why? Because photographs are more believable.

Copywriting Tip #8: The length of your copywriting should be as long as it takes to get the job done and provide interesting information.

Copywriting Tip #9: Put your most convincing copy right up front. Hit people with your big guns first.

What’s the difference between Internet copy and regular paper copy?
Difference #1: The location and number of headlines is different.
The headline in a paper direct mail sales letter is usually on the outside of an envelope. It prompts people to open up the envelope because they are interested in reading more.

On a website, the headline includes the search phrase they used to find your website. Your website domain name is your second headline. A headline can also be the subject line in your email. Internet copy has many more instances of headlines.

Difference #2: Internet copy has to deal with browsers.
There are different browsers such as Internet Explorer, Netscape and FireFox. You need to make sure that your website works with all browsers.

Warmest regards,


Matt Bacak

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“Do you know the answer to these 4 questions?”

Internet businesses encounter a variety of business situations every day. For example, you have to know how to use your software, how to promote your business, and how to save on taxes. You will make hundreds of decisions each day. You will also encounter problems and questions no matter how efficient your business is. Knowing the answer to problems and questions can mean the difference between a profit and a loss.

Following are a wide variety of common questions many Internet businesses face. These questions are all over the board, which is a great representation of the questions you will have to deal with in your business.

Question #1: I use an Autoresponder. For some reason, my Autoresponder is sending duplicate messages causing me to lose subscribers. Why is the Autoresponder sending duplicate messages?

Answer: You may be putting your email messages in both the text side and the HTML side of the Autoresponder. If you have email in both places then it will send out duplicate content.

You can check this by opening up your Autoresponder and looking under the “Properties” feature. Check to see if you have the email set to “text”. Remember, you want to send your emails as text. Click “save” to save this setting.

Next go back in to where you place your email messages. Make sure that you have placed your email messages in the “text” area only.

Question #2: On my Internet business website should I post articles in full rich HTML text as opposed to PDF format?

Answer: Post your articles in full rich HTML format. Avoid the PDF format because search engines can’t read PDF content. The search engines recognize that it’s a PDF, but they can’t actually read it. You can offer a link to download an HTML article in PDF format if you want, but it is not necessary.

Question #3: Should you post articles on your branding site or on your squeeze page?

Answer: You can put one article on your branding site. You can also put an article on your squeeze page. Think about it. When traffic is driven to your website they are driven to your squeeze page. The article on your squeeze page is more of a benefit to your subscribers than it is to being picked up by search engines. It will help build a relationship with your subscribers from the get-go.

Question #4: What equipment should I use for burning CDs, DVDs, and making labels?

Answer: A great program is “BravoPro” which burns DVDs and CDs. It also creates the labels for you. Make sure to purchase the add-on that lets you burn more CDs and DVDs at one time.

For packaging you can buy items at Office Depot to begin with. This helps you determine which size packaging, etc, works for you. Once you have figured out what packaging is best then you can order in bulk. You can then find a supplier that is cheaper than Office Depot and order in bulk.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for myPowerful Promoting Tips yet, then youare really missing out,

go here:http://www.promotingtips.com/

P.P.S. Do you want to be updated on the new things I'm doingto market my companies? Then you need to grab a copy of my`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: http://www.internetmarketingdirt.com/