“9 Copywriting Tips for Top Internet Copywriters”

Following are excellent copywriting tips that top Internet copywriters follow:
Copywriting Tip #1: When you are writing copy, start with your “offer”. What are you going to offer? Who are you going to offer it to? An offer should convey how much the product is worth and how much you are going to charge for the product.

Copywriting Tip #2: Tell people the price of the product up front. Then substantiate the price. Give reasons why it is at a certain price. Examples include pointing out the price and value of your competitors.

Copywriting Tip #3: Tell people what the bonuses are in your offer.

Copywriting Tip #4: Provide scarcity and urgency. Tell people why they have to buy now. For example, have a time limit on your offer. Tell people what consequences will happen if they don’t buy your product right now. For example, let them know what they will miss out on. You have to get people to buy right then because any delay will substantially decrease the chances of a buy.

Copywriting Tip #5: Your Headline is critical. If it is ineffective then you can miss out on hundreds or even thousands of dollars. Five times as many people read the headlines as the body copy.

Copywriting Tip #6: On the average, ads with news are recalled by 22% more people than ads without news. Basically, people like helpful information.

Copywriting Tip #7: Photographs sell more than illustrations. Why? Because photographs are more believable.

Copywriting Tip #8: The length of your copywriting should be as long as it takes to get the job done and provide interesting information.

Copywriting Tip #9: Put your most convincing copy right up front. Hit people with your big guns first.

What’s the difference between Internet copy and regular paper copy?
Difference #1: The location and number of headlines is different.
The headline in a paper direct mail sales letter is usually on the outside of an envelope. It prompts people to open up the envelope because they are interested in reading more.

On a website, the headline includes the search phrase they used to find your website. Your website domain name is your second headline. A headline can also be the subject line in your email. Internet copy has many more instances of headlines.

Difference #2: Internet copy has to deal with browsers.
There are different browsers such as Internet Explorer, Netscape and FireFox. You need to make sure that your website works with all browsers.

Warmest regards,


Matt Bacak

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“The First Three Components of a Sales Letter”

Have you written a sales letter? Are you not sure what to put in your sales letter? Let’s look at the first three items that need to be in a sales letter.

Step #1: Headline. The only purpose is to grab somebody’s attention. Don’t try to sell your product in your headline. Don’t say “Discover how to lose weight in only 7 days for $29.99”. Instead, it should just make them stop in their tracks and keep reading. They will want more information based on the headline, not just a run down of what you are selling.

Not sure how to create a headline? Try this exercise:
To create headlines you can brainstorm for ideas through a “headline drill”. In two minutes, try to come up with as many headlines as you can for the product or service that you are trying to sell. Write everything down even if it doesn’t make any sense. Be focused and let your brain dump out all the possibilities.

Then look at all the headlines you have created and tweak them. Pick the best headlines. Then decide on the number one headline. How do you decide what the number one headline is? Go by your gut feeling.

You can use sticky notes to do the headline drill. You can place them on the wall. This works very well, especially if you are a visual person.

Step #2: Subheadline. This is an expansion on the headline. It expands or supports the headline. The goal is to pull the reader further into the sales letter. Don’t talk about the product or the benefits just yet.

How do you write a subheadline? Go back to your headline drill and pick one of the headlines you created that didn’t make the cut for the headline. This headline can become the subheadline.

Step #3: The salutation. One of the best salutations to use is “Dear Friend”. This makes it warm and personal. Keep it simple.

You can also use the customer’s name as the salutation in emails. People are not freaked out by this in emails because they know that they gave their name when they signed up for your email list.

Tip: These steps are in the order they should appear on the page.

Follow these three steps to get started on writing your sales letter. Take the time to go through headline drill and come up with the best headline and subheadline you can.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

“The First Three Components of a Sales Letter”

Have you written a sales letter? Are you not sure what to put in your sales letter? Let’s look at the first three items that need to be in a sales letter.

Step #1: Headline. The only purpose is to grab somebody’s attention. Don’t try to sell your product in your headline. Don’t say “Discover how to lose weight in only 7 days for $29.99”. Instead, it should just make them stop in their tracks and keep reading. They will want more information based on the headline, not just a run down of what you are selling.

Not sure how to create a headline? Try this exercise:
To create headlines you can brainstorm for ideas through a “headline drill”. In two minutes, try to come up with as many headlines as you can for the product or service that you are trying to sell. Write everything down even if it doesn’t make any sense. Be focused and let your brain dump out all the possibilities.

Then look at all the headlines you have created and tweak them. Pick the best headlines. Then decide on the number one headline. How do you decide what the number one headline is? Go by your gut feeling.

You can use sticky notes to do the headline drill. You can place them on the wall. This works very well, especially if you are a visual person.

Step #2: Subheadline. This is an expansion on the headline. It expands or supports the headline. The goal is to pull the reader further into the sales letter. Don’t talk about the product or the benefits just yet.

How do you write a subheadline? Go back to your headline drill and pick one of the headlines you created that didn’t make the cut for the headline. This headline can become the subheadline.

Step #3: The salutation. One of the best salutations to use is “Dear Friend”. This makes it warm and personal. Keep it simple.

You can also use the customer’s name as the salutation in emails. People are not freaked out by this in emails because they know that they gave their name when they signed up for your email list.

Tip: These steps are in the order they should appear on the page.

Follow these three steps to get started on writing your sales letter. Take the time to go through headline drill and come up with the best headline and subheadline you can.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

“Sales letters in a nutshell.”

What are sales letters?
A sales letter is a sales pitch in printed form. Why are sales pages so long? It’s simple, a long sales letter works! When you write a sales letter you have to think of all the objections in advance. There may be several objections that have to be clarified. This is one of the main reasons why sales letters are long.

Secret Copywriting Tip: People want to believe you. When they come to your website, they want to believe what you have to say. Why else are people going to your website? The copywriting hype has drawn them in. They secretly hope that the hype is true.

What should a sales letter look like? What type of copy do you need? Following is a list of the 15 elements of a sales letter.

1. Pre-Head.
You target potential customers. You need to get their attention.

2. Headline
Don’t forget your headline. It is very important. Headlines are full of hype because they need to get people to take time to read the rest of the sales letter.

3. Deck copy.
The deck copy should have darker colored text. The deck copy is not part of the body of the sales letter. The deck is a about a paragraph long.

4. Sales letter body.
This consists of the body text of the sales letter. It is several paragraphs, if not pages, of text.

5. Subheads.
The subheads make the sales letter easy to read. The subheads enable readers to skip around and look for the section of the sales letter they are most interested in. The subheads give a roadmap for the sales letter.

6. The lead.
The lead defines the audience of the sales letter and can be presented in many ways such as a story or bulleted list.

7. Rapport.
Let your readers know that you can solve their problems because you understand them.

8. Credibility.
Explain why people should listen to you.

9. Bullets.
Give brief description of the benefits of your products and services.

10. Testimonials.
This gives proof that you are not a scam.

11. Value justification.
Give the value of the offer through demonstrating its benefits.

12. Risk reversal.
Give a money back guarantee.

13. Bonuses.
Give free bonuses that are related to your product.

14. Offer and the call to action.
Show your readers how to buy your product or service.

15. The P.S..
Reiterate your offer and call to action in your P.S.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

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to market my companies? Then you need to grab a copy of my
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“Basic Elements of an Online Sales Letter – Part I”

There are 15 basic elements of an online sales letter. Following is a list of the first 7 elements. Do you employ these elements in your sales letter? Read on to find out.

First 7 basic elements of an online sales letter:
1. The first part of your sales letter is the “Pre-Head”. This is where you target the prime prospects for your offer and grab their attention. For example, a pre-head could be “Attention Arthritis Sufferers.”

2. Headline – Many people don’t use a headline and need to! The purpose of the headline is to get people to read the rest of the ad. Headlines may seem like a lot of hype, however many people often keep reading based on the headline.

3. The deck copy. The deck is right under the headline. It is a paragraph that is centered with darker text, but is not the body. It reinforces the headline and arouses more curiosity. You can build credibility in the deck.

4. The body of the sales letter. The body is the bulk of the text.

5. Subheads. These are smaller headlines. Their job is to separate the major sections of your sales letter and keep people reading. This is also known as the “bucket brigade”. Your copy needs to have its own bucket brigade that is designed to keep you reading. Every section is tied together by the subhead.

There are three things that people never do when they come to your copy:
1. Never read anything at first.
2. Never believe anything at first.
3. Never do anything at first.

Remember, people are going to scan, skim, and scroll your sales letter. The subheads help catch their eye on the topic they desire. For example, a reader may scan down the sales letter to the price of your product. This helps them to determine quickly whether or not they want to keep reading your sales letter.

6. The lead. The lead sets the criteria regarding who the sales letter is for and what they gain by reading it. The lead can be a story, bullet point facts, or in an “If..then” format.

7. Rapport. This is where you demonstrate that you know the readers’ pain. You talk to them in language that they would use to describe their problem. You want to identify common experiences.

Read through your sales letter and make sure you have these basic elements!

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

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