Monday, January 14, 2008

“Take your online products offline and earn more money!”

Here’s an example of how to take your online products offline:

Let’s say that you have a membership website online that costs $127. Did you know that you could take this same membership deal offline and increase the price? In fact, one Internet marketer did just that. He took his membership information offline and changed the price $297.

How could he do this? Price point has always been a big psychological factor in our buying decisions. We are taught that products that cost more have a higher value. Plus, concrete products generally sell for a higher price than their digital versions.

Guess what happened? Customers still flocked the product. He made more money from fewer customers. He took the risk and it worked out. You can try the same tactic with your online products and take them offline.

Another option is to let people buy software off your website that they can download immediately. You send them the physical version of the software as well. The digital download version expires in 30 days so they can turn to the physical product on or before 30 days.

Tip: A customer that is the most recent buyer is one of your hottest prospects. People who have bought your product within the last 30, 60, or 90 days are the most likely to buy more of your products. They are currently ravenous for your product and your niche market. So tap into these customers to earn additional sales.

What’s another way to easily create offline products? You can utilize public domain information. Public domain information is free information that is not under copyright. You can find this type of information at the Project Gutenberg website. You can repackage this material and sell it. It is an easy and affordable way to create an offline informational product.

Tip: It is difficult to have one product that makes millions of dollars for you. Most Internet millionaires have a slue of products. They rely on selling many different products through their product line. All the sales from these individual products add up to millions.

Plus, they know that not all of their products will sell well. They will have products that flop. So they play the numbers. The more products they offer the more chances they have to earn profit. You can use public domain information to make several products in no time at all.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
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are really missing out, go here:

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P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
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Sunday, December 23, 2007

“Want to know a secret about Internet business? Here are 4!”

Secret #1: Build a belief system. You have to believe that your product will bring in at least $300 per month. Don’t start off which an expectation of a huge profit. If you do then you will most likely be disappointed when you don’t achieve this goal. Start off with a lower profit goal.

Once you earn this goal then figure out how many products you need to sell to earn $3,000 per month. Then when you achieve that goal figure out how many products you have to sell to earn $30,000 per month. The key is to never be satisfied by how much you are earning each month.

You need to understand that you will not get rich with just one product. Think about the big Internet players. They don’t have just one product. They have a line of products. They realize that they have to develop a host of products that turn a decent profit each month on a consistent basis.

You should build a product that can stand the test of time. Don’t create a flavor of the month product because you will always have to develop the next new product. If you work this way you won’t be able to earn residual income and let go of your business. You will be trapped in a vicious cycle of product creation. Instead, focus on an information product and line of products that will sell far into the future.

Secret #2: Use public domain information. You can copy, paste, and sell public domain information. You can obtain public domain from the government. How? Go to http://www.google.com/unclesam. You can find all the information you ever wanted about the government.

For example, you can click on the “Grants” link. You will go to http://www.grants.gov/. This will give you information about all the government grants available. This is valuable information. Think about the guy on TV that wears the suit with questions marks who sells government grant information. You have access to the same information that he sells to people. You can take this information and turn it into your own product quickly. You can then sell it for a profit.

Tip: You can access a free government search engine at http://www.firstgov.gov/. There are several categories you can go to and find valuable information. You can download, use, and adapt this information into your own product for free. Why? This government information is in the public domain.

Secret #3: You don’t have to write your content. You can use public domain information. And/or you can record your thoughts onto a CD. You can sell the CD. You can also have a freelancer transcribe and format this information. This will let you sell a printed version of the product as well.

Secret #4: How do you market your product? Open up a Google AdWords account. Google AdWords enables you to create small ads that will appear in the search engines.

You should also set up a website and write an effective sales letter. You can have a freelancer create your website. Go to http://www.scriptlance.com/ or http://www.elance.com to find freelancers.

The Internet is not as difficult as you think. You can create a product in two to three days or sometimes in just a few hours.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

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Saturday, December 15, 2007

“Million Dollar Idea: The Learn Pod”

Million dollar Idea: The concept of the “Learn pod”. This is a preloaded iPod or Zen. It can be any type of media player that is preloaded. You can give the iPod away for free, but sell the content that is on the iPod. You can have a play list of all your audio content already on the iPod. This audio content would be the “best of” series of your audio.

What can you download onto the iPod? You can download your teleseminars, audio CDs, recorded seminars, etc. The list is endless. You can download all your audio content if you want to.

What do I do with the preloaded iPod? Shrink wrap the iPod and put it in nice packaging. The packaging should have a picture of you on it, along with your brand identity.

How do I sell the information that is preloaded on the iPod? You explain that the iPod is free and that people will pay for the content that is already preloaded onto the iPod for them. Explain that this saves them a hassle of buying all the CDs, teleseminars, and other audio content separately. Plus, you can include one year of free iPod updates.

How can I make more money from this preloaded iPod? You can sell accompanying text and video materials. You can sell new content in the future. You can up sell through your audios that they listen to on the iPod.

You can provide a robust amount of content by using public domain information. You can snag public domain information for free. IPods can read text files. So you can take a public domain work from Project Gutenberg, download it for free as a text file, upload it to your server, and then sell the text file to your iPod customer. These customers will often buy several text file books at once. You will have a huge directory of information that they can purchase a la carte.

You can make even more money by taking this public domain information and wrapping your own content around it. You can intersperse your experience, tips, and tricks within the content. You can sell this as a text file. You can also simply read this information and record the audio. This will let you sell the content as an audio. People will pay more for an audio version. So you can earn even more money from the same information. You could literally create your own library of text files and audio books.

Yet another idea with public domain information is to create several branches from one concept. Let’s say that you have the public domain information for “The Art of War”. You could sell just the main text, but you can also create sub branches of this original concept. For example, you could create “The Art of War for Golfers” or “The Art of War for Teachers”, and so on. Think of the Chicken Soup for the Soul series. It is a similar concept.

Guess what? The million dollar idea is not over yet. You could also interview experts in the field that your text and/or audio content are about. You can earn credibility through this association. You can create a la carte products that people can buy and download to their iPod. These interviews will enhance your content and please your customers.

What are the benefits of the “Learn Pod” concept? The benefits are numerous. All of your audio content will be in one place, the iPod. Customers can purchase audio content in the future easily. They can simply download new content to their iPod. Plus, many people want an iPod and this is a great way for them to get a good deal.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doingto market my companies? Then you need to grab a copy of my`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

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