“Which works best in email: Long or short copy?”

Have you ever received an email that is 7 pages long? How long should email messages be? Do long emails or short emails work better? The answer is that your emails should be brief. Your email is just a vehicle to get the subscriber to take action. For example, your email should be to the point and get people to go your Blog. Your email copy can tell people to head to your Blog for information about a specific topic. Then on your Blog you can have long copy.

Long copy in your email is also bad because spam filters don’t like long copy. Spam filters will imprison your emails in spam prison if they detect a certain number of specific words. For example, you may have long copy in your email that references the words “weight loss” several times. Spam filters will perceive these references as spam and send your email to spam prison. So provide short email copy instead.

Create a dialog with your subscribers. Give them a way to talk back. This will create a much deeper relationship. Your email copy should not just talk at the subscriber. The copy should ask the subscriber for their feedback. Personalize your emails as though you were talking to a friend and want their feedback.

Tip: Your emails should look spontaneous, personal, and relevant. Your subscribers should think that your email is coming from a pal.

Can you have a relationship that is too close to your email subscribers? Can you be too revealing and counterproductive? Yes. Your goal is to be an expert on the topic that people are subscribing for. If you write about your own personal problems and violate your expertise then you are going to ruin the relationship with your subscribers. Take time to think about what personal information, if any, you reveal to your email subscribers. For example, you would not reveal emotional outbursts such as a nervous breakdown.

People want solutions. Your emails can’t lose sight of this. You have to constantly provide information on the topic that you are an expert on. You can still establish a relationship, but the relationship should be light and filled with humor. You may lose subscribers from time to time, but the subscribers that do stay with you are targeted and worth their weight in gold. Focus on retaining these customers by providing pertinent information.

Warmest regards,

Matt Bacak

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“Create a fan club out of your email list”

Email is a great way to connect with people and carry any kind of business message. For example, you can use this technique to sell software to large corporations and the masses. Email marketing is powerful, but only if you know how to use it properly. You need to build and cultivate a relationship with your list if you want to optimize the use of the email marketing.

The key to email marketing is to focus on the customer. You have to establish and build a relationship with your list. Don’t just focus on the first sale. Instead, you should provide your list with other offers and information. Your customer list craves information from you. They don’t want a direct pitch. They love to have newsletters filled with information that is geared toward their interests. Providing this information makes customers trust you, like you, and want to buy from you.

Tip: Incorporate a human element in your email and it will increase your response rate. Your customer list is like your own fan club. They grow to like you. For example, you can intersperse your personality into your newsletters. This will result in your list anticipating each of your newsletters. If you miss sending a newsletter on time, your customer list will actually miss you.

Tip: You want to avoid inbox road kill. There is so much spam these days in your inbox. You have to set yourself apart from the crowd through your relationship. You have to create a relationship that makes your customer list excited to see your new email and/or newsletter in their email inbox.

If you build a relationship with your list subscribers then you will build a friendship. This friendship evokes loyalty. This loyalty prompts customers to buy from you instead of somebody else. People will actually go out their way to buy a product from you instead of your competition.

Another benefit of working on your relationship is that your customers will open up your emails and read them. They will take the time to read what you have to offer. They will white list your email address. They will trust you. All of these factors lead to increased sales from the same customers. You will earn long term sales instead of just a one shot sale.

Yet another benefit of building a relationship with your customers is that you personalize the marketing process. People automatically put up walls when they encounter marketers. We are taught that marketing is impersonal. Email marketing breaks this theory apart because email marketing is personal. People desire this personal touch. They will feel that you are taking the time to connect with them on a personal basis which is far more powerful then impersonal marketing techniques. In essence, you are creating a fan club with your list.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

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P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

“6 FAQ about Internet Businesses”

Question #1: Other than teleseminars and one-on-one, what is the best way to build a relationship with clients?

Answer: Let your clients know who you are as a person. Let them know you are more than a product or service and that you are human. For example, let them know that you are real by sending out non-business related content such as a family newsletter.

Question #2: Here’s my situation. I want to use Google AdWords to promote an affiliate site. When an Internet visitor clicks on the Google AdWords advertisement should I send them directly to the affiliate’s website or to my own website first?

Answer: Send them to your website first. Create a squeeze page of your own so you can capture their information. Then once they sign up send them to your affiliate’s website. If you send them directly to the affiliate’s website then you will lose out on their information. This would prevent you from marketing to them on your own in the future.

Question #3: Do you suggest doing a squeeze page and sales letter page to get people to order freebies so you can build your list?

Answer: If Internet visitors have already gone through your squeeze page then they are on your list. You don’t need to “squeeze” them again with a squeeze page related to your freebies.

Question #4: Here’s my situation. I want to give away a free 30 minute video interview plus a transcript and a free report. My question is – Should I give away the free video interview or the free report?

Answer: Give away both the video interview and the report for free. Video interviews are hot right now so that would be a great thing to give away. However, you have to understand the needs and wants of your niche. For example, are people in your niche audio or visual? Are they used to reading? Do they want to watch and listen to a video instead?

Question #5: Here’s my situation. I received an email list from somebody that wants to do a joint venture with me. My question is – Should I send out the email to this list?

Answer: No. The email should be sent for you by the person that owns the list. You should not import their list into your Autoresponder because this is known as spamming. Plus, if you send it, the email recipients have no idea who you are and could report you as spam.

Question #6: Somebody that had legitimately signed up for my list gave a spam complaint about an email I sent. How can I defend myself against this?

Answer: You need to find exactly who posted this spam complaint. You need to prove that this person legitimately opted-in for your list. Immediately delete them from your list. Take a screen shot of this to prove that you deleted them from your list. Save their information into a separate file in case you need it later.

It’s important to realize that you will get spam complaints that you don’t deserve. This happens. Receiving a few spam complaints every once in awhile is okay. However, if you receive a lot of spam complaints then that is not a good situation.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com