“Don’t take it personally!”

Email marketing includes knowing how to write great copy. Your email message should be filled with relevant content, but don’t forget about the sales pitch. You should also survey your customers to find out what solutions they need. You can then pitch them products that will solve these problems.

Your copy should have compelling language that gets your email subscribers to take action. You have to point out why they can’t live without the product you are pitching. There is nothing wrong with selling as long as you are selling good stuff that your subscribers will need.

How important is it to maintain your email subscriber list? It is a voluntary list. You are only going to sell to people that want to buy your list. You will have people unsubscribe. This is a fact of life and you can’t take it personally. People unsubscribe for a variety of reasons. For example, they may have a new email address.

You can always obtain new subscribers that are interested in your product. So don’t worry about people that unsubscribe. You will have new subscribers flood in that really do want your products. Focus on the people that want your products and are in interested in what you have to offer.

To avoid a huge unsubscribe rate, you can use a double opt-in method when people sign up for your list. This means that people will input their name and email address on your website. They will be then sent an email asking them to confirm their subscription. Once they click on the link in this email they will be added to your list.

What is the biggest mistake that people make with their email marketing? The biggest mistake is that they don’t stay in touch with their subscribers. For example, they let four months go by before they send an email. And they want immediate action in the email. The connection with your customers needs to be maintained.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

“Create a fan club out of your email list”

Email is a great way to connect with people and carry any kind of business message. For example, you can use this technique to sell software to large corporations and the masses. Email marketing is powerful, but only if you know how to use it properly. You need to build and cultivate a relationship with your list if you want to optimize the use of the email marketing.

The key to email marketing is to focus on the customer. You have to establish and build a relationship with your list. Don’t just focus on the first sale. Instead, you should provide your list with other offers and information. Your customer list craves information from you. They don’t want a direct pitch. They love to have newsletters filled with information that is geared toward their interests. Providing this information makes customers trust you, like you, and want to buy from you.

Tip: Incorporate a human element in your email and it will increase your response rate. Your customer list is like your own fan club. They grow to like you. For example, you can intersperse your personality into your newsletters. This will result in your list anticipating each of your newsletters. If you miss sending a newsletter on time, your customer list will actually miss you.

Tip: You want to avoid inbox road kill. There is so much spam these days in your inbox. You have to set yourself apart from the crowd through your relationship. You have to create a relationship that makes your customer list excited to see your new email and/or newsletter in their email inbox.

If you build a relationship with your list subscribers then you will build a friendship. This friendship evokes loyalty. This loyalty prompts customers to buy from you instead of somebody else. People will actually go out their way to buy a product from you instead of your competition.

Another benefit of working on your relationship is that your customers will open up your emails and read them. They will take the time to read what you have to offer. They will white list your email address. They will trust you. All of these factors lead to increased sales from the same customers. You will earn long term sales instead of just a one shot sale.

Yet another benefit of building a relationship with your customers is that you personalize the marketing process. People automatically put up walls when they encounter marketers. We are taught that marketing is impersonal. Email marketing breaks this theory apart because email marketing is personal. People desire this personal touch. They will feel that you are taking the time to connect with them on a personal basis which is far more powerful then impersonal marketing techniques. In essence, you are creating a fan club with your list.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

“The Nuts and Bolts of Internet Marketing and Opt-In Lists”

There are 5 Basic Steps of Internet Marketing which include:

Step #1: Discover and sell what you are passionate about. What is your mission in life? You need to determine this because you are more apt to be successful if you work in an industry and/or niche that you feel passionate about. Find something that you can see yourself doing for several years down the road. Your passion will help you achieve success over any obstacles that may come your way.

Tip: Your business exists to support you…you don’t exist to support your business.

Step #2: Target your marketing to a niche market. Get rich in your niche.

Step #3: Find a lead product or products that your target market desires. Create low cost products under $100.

Step #4: Build and develop your own profit pipeline. You want to have a wealth funnel. This helps you maximize the amount of profit you can earn from your entire business. Profit pipeline is when you find leads and introduce them to your product through promotion and at the end of your pipeline you earn profit.

Step #5: Up sell your customers with your medium cost and high profit backend products. High ticket products are those that are $500 or higher. You only need to sell a few high ticket items to make as much or more than selling a bunch of low ticket items. Therefore, strive to sell these high ticket backend items.

Benefits of own opt-in list:

1. Builds your credibility in your niche market.

2. Builds a relationship with a large number of people. You use technology to build human relationship. In other words, you use your website to grab their attention and you talk to them on the phone to create a human component of your relationship.

3. You can convert subscribers into buyers more often than just having a list of readers.

4. You earn more money through multiple streams of income that incorporate your list.

5. You insure monthly income as long as you provide pertinent content and offers.

6. You can engage in free, instant market research by surveying your list. For example, your survey can help you create a product that your customers want.

7. You are able to promote others through joint ventures. For example, you can promote their book on Amazon to your list.

8. You have a massive amount of people that you can interact with and brainstorm with everyday.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com