“Which works best in email: Long or short copy?”

Have you ever received an email that is 7 pages long? How long should email messages be? Do long emails or short emails work better? The answer is that your emails should be brief. Your email is just a vehicle to get the subscriber to take action. For example, your email should be to the point and get people to go your Blog. Your email copy can tell people to head to your Blog for information about a specific topic. Then on your Blog you can have long copy.

Long copy in your email is also bad because spam filters don’t like long copy. Spam filters will imprison your emails in spam prison if they detect a certain number of specific words. For example, you may have long copy in your email that references the words “weight loss” several times. Spam filters will perceive these references as spam and send your email to spam prison. So provide short email copy instead.

Create a dialog with your subscribers. Give them a way to talk back. This will create a much deeper relationship. Your email copy should not just talk at the subscriber. The copy should ask the subscriber for their feedback. Personalize your emails as though you were talking to a friend and want their feedback.

Tip: Your emails should look spontaneous, personal, and relevant. Your subscribers should think that your email is coming from a pal.

Can you have a relationship that is too close to your email subscribers? Can you be too revealing and counterproductive? Yes. Your goal is to be an expert on the topic that people are subscribing for. If you write about your own personal problems and violate your expertise then you are going to ruin the relationship with your subscribers. Take time to think about what personal information, if any, you reveal to your email subscribers. For example, you would not reveal emotional outbursts such as a nervous breakdown.

People want solutions. Your emails can’t lose sight of this. You have to constantly provide information on the topic that you are an expert on. You can still establish a relationship, but the relationship should be light and filled with humor. You may lose subscribers from time to time, but the subscribers that do stay with you are targeted and worth their weight in gold. Focus on retaining these customers by providing pertinent information.

Warmest regards,

Matt Bacak

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“4 Offline and Online Tips for your Internet Business”

One of the most powerful ways to use the Internet is to use it in a dual role manner. Use the Internet for everything it is worth. You can also make money offline through following up with the people that purchased your products online. The dual online and offline role will earn you far more cash then either way on its own. This success occurs because you have established a relationship with your list of customers.

So what are some ways or tips you can employ when using the Internet in both an online and offline manner? Read on for 4 tips that you can use in the both the offline and online arenas. Utilizing these tips can strengthen your Internet business and earn you more money.

Offline and Online Tip #1: Long copy sells better than short copy. You can put long copy on your website at a far cheaper rate than in the paper version. So you can use a 12 page paper sales letter which directs people to your website. On the website you can use as many graphics and webpages as you want to sell people on your product and/or service.

Offline and Online Tip #2: You don’t have to know every single aspect of Internet marketing. Instead, you can find people that will help you with the aspects you are uncomfortable with or don’t know much about. For example, you may know how to write copy, but you don’t know much about the technical aspects of a website. You can outsource the task of building your Internet business website to a tech savvy person.

Offline and Online Tip #3: Offer an individual phone consultation to your list. This is a great way to build a relationship with your list and up sell to them.

Offline and Online Tip #4: Diversify your business activities. Don’t rely on one business activity because it can become outdated, legislation can change, etc. If you have multiple streams of income, you can earn more and still earn money when one or more of the business activities become obsolete. This applies online to the manner in which you market through email, etc.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com