Monday, October 29, 2007

“FAQ about Schedulers”

Do you have more questions about Schedulers? Well, you are in the right place because we have more answers. Read on to find the answers to more frequently asked questions about Schedulers.

What should you look for when running an ad for a Scheduler? Make sure to put in the ad that there is NO cold calling and mention that you have qualified leads. Tell them the leads are given to them daily. They need to be organized and professional. They will be assigned to a sales representative. They need to be knowledgeable about database entry. They need to be personable. Find out how they sound on the phone. They need good phone manners.

Tip: You can move your Scheduler around to different positions in your office. They don’t always have to be Schedulers. Schedulers are usually the easiest to transfer around the office.

Tip: You can also outsource Schedulers since they work through the phone.

How do we go about monitoring how the Scheduler is doing? You want each Scheduler to have daily and weekly goals. You should track their actual numbers every week. As a team you can require them to report to each other every week. For example, every Monday you can have a team meeting. The Schedulers should each try to have their numbers at the top. The Scheduler has to be a self motivator. The more appointment your sales team has, the more money you make as a Scheduler.

Why would you have to call 40 people to get 9 appointments? How do you handle this? Were they not home? Didn’t they want to set up an appointment?
- If they say they aren’t interested then stop calling them.
- If they aren’t home then leave a brief message. If they don’t call back then try to contact them again. Call them 3 more times and send 3 emails over the next week until you get them on the phone. If you still can’t get a hold of them, put them in an “Unable to Contact” file and you can call them back when you have free time.

Tip: Leave a brief message that doesn’t refer to any selling. Make them curious so they are more apt to call back.

Tip: Run through a few mock calls with new Schedulers. Give them a few different scenarios so they can practice with the scripts. It will increase their chances of success when they talk to actual customers.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for myPowerful Promoting Tips yet, then youare really missing out, go here:http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doingto market my companies? Then you need to grab a copy of my`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

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Friday, October 12, 2007

“The Purpose of a Free Phone Consultation”

Let’s look at selling. Let’s say that you’ve created your sales letter page for your free CD offer. How should you sell your products besides using the sales letter page? The answer is that you get on the phone and talk with the customer. Wait, you think, that means I have to cold call? No, you are not cold calling because you are going to speak with customers that have already purchased something from you or that have spent shipping and handling to obtain one of your free CDs. Therefore, these leads already know about you and are not considered cold calls of people that you find out of the phone book.

Why not use cold calling? Cold calling doesn’t work very well because many people are skeptical when you call them out of the blue and they know nothing about you. Plus, your customers are pre-qualified leads and a pre-qualified lead is 100 times better than a nonqualified/cold call lead.

Tip: The more you’ve done to pre-qualify the lead, the easier it is to sell to them. If they have heard about you or your information before you give them your sales pitch on the phone then it is easier to achieve a sale.

So how can I pre-qualify a lead? Offer a free phone consultation when you sell the free CD. The CD is like the pre-qualification process.

In the free consultation you have two goals:
1. Make the sale. This consultation is great for high ticket items that are over $1,000.
2. Help them by providing valuable information about what you sell or are doing. For example, if your CD is about goal setting then help them out with goals.

What if they don’t want to buy during the call? What should I ask them? If they don’t want to buy then ask them if the call was at least worth their time. 99% of the time they say “yes” because you gave them pertinent information that helped them out. You’re not just selling too them, but giving them great information as well.

Whatever you sell, your product or service is considered a “widget” that is going to solve some want or need that the customer has. So you can apply this process to whatever you sell.

This is about the pain-pleasure principle. Everything we do is to either seek pleasure or avoid pain. You have to give examples of how your product will get them out their pain and into pleasure. That’s all you have to explain to them, not even the details.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

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