“Track your Numbers to Maximize Profit!”

You need to analyze all the numbers in your Internet business. For example, using link tracking in AutoResponse Plus is a great thing to do. In AutoResponse Plus you get code under link tracking. You put this code in your email. Then when people click on this link in the email you can keep track of their action. It is a great way to track who responds to your email.

How do I interpret the link tracking numbers in AutoResponse Plus?
Let’s say you sent out an email with the link tracking code link at the bottom of the email.

The following situations can happen.
Situation #1: If you have a low amount of impressions. For example, you sent out 5,000 emails and only 20 impressions. This tells you that the tracking link didn’t work or that your subject line of your email was ineffective and terrible. Low impressions means that nobody opened up your email. The impressions are essentially your open rate.

Situation #2: Let’s say you sent out the email to 5,000 people and you had 3,500 impressions and 0 clicks. This means you have a higher open rate. The 0 clicks can mean that the software malfunctioned or that your email copy was awful. Basically, a lot of people opened the email and looked at, but didn’t like your copy.

Situation #3: Let’s say you sent out the email to 5,000 people and you had 3,500 impressions, 2,000 clicks, but 0 sales. The 0 sales meant that nobody bought your product from the sales page. The copy on your sales page must not have been effective. You had a significant number of people read the email and clicked on the link, but nobody bought.

Situation #4: Let’s say you sent out the email to 5,000 people and you had 3,500 impressions, 20 clicks, and 19 sales. This means that your sales letter is great because 19 out of the 20 people that clicked to your sales letter bought your product. You had a high conversion rate. However, since only 20 people saw your sales letter than you should work on your email body to get more people to your sales letter in the first place.

Tip: You have to track these numbers because you need to know if you have to fix your subject line, email body copy, or your sales page. If you don’t track these numbers then you will have no idea why you are not selling your product or service.

Tip: If you need help go to http://www.powerfulpromoter.com/howto

Tip: Your numbers are your business. You need to know what your numbers are so you can focus on fixing the areas that are fledging. For example, you may need to fix your email subject line so that you get more impressions (or people that will actually open up your email).

Warmest regards,

Matt Bacak

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Google Tips that Every Entrepreneur Should Know

Google is a powerful search engine and has a stronghold on the Internet market. Therefore, many Internet business entrepreneurs look to Google for help in promoting their Internet business. Google has several features that can be used to your advantage including a Google AdWords Campaign and increasing your placement in the Google search engine results.

A Google Adwords campaign is easy to setup. The key is to set up your Google AdWords account and advertisements properly in order to garner impressions and clicks on your advertisements. The advertisements you run in your Google AdWords campaign need to be tested and tweaked on a daily or weekly basis.

You should run two to three advertisements at a time and analyze the impressions and clicks each advertisement yields. In most cases, you should only change one element of your advertisement at a time and then run another test. The reason to change just one element, such as the headline, is because it will help you pinpoint which areas of your advertisement are effective or are dead weight.

While tweaking one piece at a time is the recommended course of action, there are instances when you may have to overhaul your entire advertisement. These instances are rare, but can occur. For example, let’s say that you have set up a Google AdWords advertisement that gets impressions, but zero clicks. If you do not receive any clicks then you should redo your entire advertisement. The reason you want to change your entire advertisement is that you need to at least get some clicks and the current advertisement you have did not achieve this.

Another Google feature is placement in their search engine listings. One way to improve your placement on the Google search engine results is to link with webpages that have a high Google page rank. A webpage with a high Google page rank will have several back links.

Strive to find a website that has a high number of back links, but not just any back links. The back links should be to websites that are indexed in Google. If the back link is not indexed in Google then you will not receive credit for the link. Google won’t recognize the link as being valuable. Remember, Google looks for valuable back links and the more you have, the higher your placement in the Google search engine results.

Google also has a great program that can help you track your websites. The program is called “Google Analytics” at http://www.google.com/analytics. Google Analytics is powerful, free, and provides a wealth of information and parameters. An added bonus is that is easy to set up.