“4 Offline and Online Tips for your Internet Business”

One of the most powerful ways to use the Internet is to use it in a dual role manner. Use the Internet for everything it is worth. You can also make money offline through following up with the people that purchased your products online. The dual online and offline role will earn you far more cash then either way on its own. This success occurs because you have established a relationship with your list of customers.

So what are some ways or tips you can employ when using the Internet in both an online and offline manner? Read on for 4 tips that you can use in the both the offline and online arenas. Utilizing these tips can strengthen your Internet business and earn you more money.

Offline and Online Tip #1: Long copy sells better than short copy. You can put long copy on your website at a far cheaper rate than in the paper version. So you can use a 12 page paper sales letter which directs people to your website. On the website you can use as many graphics and webpages as you want to sell people on your product and/or service.

Offline and Online Tip #2: You don’t have to know every single aspect of Internet marketing. Instead, you can find people that will help you with the aspects you are uncomfortable with or don’t know much about. For example, you may know how to write copy, but you don’t know much about the technical aspects of a website. You can outsource the task of building your Internet business website to a tech savvy person.

Offline and Online Tip #3: Offer an individual phone consultation to your list. This is a great way to build a relationship with your list and up sell to them.

Offline and Online Tip #4: Diversify your business activities. Don’t rely on one business activity because it can become outdated, legislation can change, etc. If you have multiple streams of income, you can earn more and still earn money when one or more of the business activities become obsolete. This applies online to the manner in which you market through email, etc.

Warmest regards,

Matt Bacak

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“Common Questions about Schedulers”

Let’s look at some common questions and situations that occur for Schedulers when they are booking phone consultation sessions. Learning about these situations can help improve the performance of your Schedulers and bring in more money for your business.

What do you do if somebody asks about another program? You let them know that the strategist is the one that will go over this stuff in the strategy session. You don’t go into details or pitch other programs or try to make the sale. Leave this all to the strategist. Your main goal is just to make the appointment.

What do you think are some of the biggest things that many schedulers are doing wrong?
1. The Scheduler is not direct. They don’t give exact times for appointments.
2. They are shy on the phone. Remember this is not a cold call.
3. They aren’t organized. You have to follow up and confirm with an email after you end the call. Make sure to give the appropriate time zones.
4. They are not personable. You have to be able to pick up the phone and talk to anybody.

How do we make sure that people do appear for the phone consultation session?
1. Confirm dates and times on the phone verbally as well as send them an email.
2. Keep appointments scheduled no more than 2-3 days in advance. If it is later, give them a call to remind them.

What happens if somebody says they can’t make the 2-3 time options you give them? Ask them a time that fits in their schedule. Should that opening be available then you schedule it and give it to them.

Tip: You may have to call them back in the future (in a couple weeks) to set up an appointment if they don’t know their schedule or want to put off the appointment.

What is the relationship between the Scheduler and the Sales Person?
You’ll find that most sales people can handle 5-6 appointments per day. They take 45-60 minutes for each appointment. Also give the sales person a little time to run over such as 5-30 minutes. This also gives them time to refresh.

Tip: If the customer thinks that you are going to sell to them at the end of the call and just wants to go to the end of the call then you should set up an appointment with the strategist as soon as possible.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

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P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

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“How Schedulers can Book more Appointments

You have employed Schedulers. They set up the appointments for the phone consultations of the sales people. Everything is running smoothly, but you are not getting enough appointments booked each week. How can you motivate your Schedulers to increase the number of phone consultations they book each week?

One option is to put on a board, that is visible to everybody in the office, the number of appointments they schedule each day. Set goals and make them accountable by placing these on a board. The goal is to schedule 60 appointments a week.

Also remind Schedulers that the more the scheduler books the more money they will make. This is a huge incentive especially if the sales person sells high ticket items. Depending on your commission structure, the Scheduler could make 1% of the sales on the call which can add up quickly.

Remind Schedulers that the better quality person they schedule an appointment with, the more money they will make. This means that they want to schedule appointments with people that are eager and not try to schedule appointments with people who desperately don’t want a phone consultation.

Many Internet markets get on the phone with their customers for every single product that they sell. Why? There is always an upgrade you can sell to them. There are ways to always make more money.

So now you have your Schedulers motivated and booking more appointments. What should they focus on before booking the session to make it even easier to book more appointments? Explain that you want to be very brief with the person on the phone. Introduce yourself and remind them of what they bought. For example, the Scheduler can say “As you probably know one of your free bonuses was a free consultation with the product you purchased…” Have a script that they can refer to and read from.

Give customers only 2-3 options for scheduling. If you don’t they will tend to go around the point and you may not get your session booked.

Don’t go into a lot of details about what the strategy session is going be about. Just be brief and say that you are going to set up a free strategy session to help their online business.

Basically, Schedulers should strive to get on the phone, get off the phone and get the appointment set as quickly as possible.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

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P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

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“How to Find a Scheduler”

You know that talking to your customers on the phone is a great way to up sell to them. The question is how to schedule appointments for this phone consultation. Should you have the sales person that will talk during the actual calls set up the appointments as well? The answer is no. Why not? It’s simple. When you try to set up these appointments you will hear a lot of no’s from people. These no’s tend to diminish and tire the sales person, so they won’t be at their best when they actually have a sales call. Therefore, you should hire a Scheduler to set up the appointments.

How do you find a Scheduler?
First, you need to put out an advertisement for a Scheduler. A great place to use is Craigslist.com which is free. Make sure that the ad is on the online version of the local newspaper as well. You could also try an online job board like Monster.com.

You should say the following in your ad.
“No cold calling. Responsible for scheduling appointments with quality leads daily. Must maintain daily and weekly call logs, follow up with clients. No cry babies aloud. Email or fax resume. Please no phone calls. Base + commission”

Tip: Schedulers can move around in your company and take on various roles. For example, they could act as an assistant in the future..

Tip: For sales people you should only allow a sales person to be with you for 2 weeks, if they don’t sell within these 2 weeks then let go of them or move them into a different position.

Let’s say you get a great Scheduler candidate. They must have a good, strong phone voice. They have to not be afraid to get on the phone. Hire somebody that is familiar and used to calling all day long.

Let them know that their pay is $10-$12/hour + commission.

An effective commission structure is the following:
When the Scheduler books the appointment, they make 1% of the sales the sales person makes during the actual sales call. This is a great incentive for the Scheduler to make as many phone call appointments as possible.

Tip: For every 2 sales people you need 1 scheduler.

Find a Scheduler today to help you get the phone consultations set up in no time and earn more money.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com