“Sales letters in a nutshell.”

What are sales letters?
A sales letter is a sales pitch in printed form. Why are sales pages so long? It’s simple, a long sales letter works! When you write a sales letter you have to think of all the objections in advance. There may be several objections that have to be clarified. This is one of the main reasons why sales letters are long.

Secret Copywriting Tip: People want to believe you. When they come to your website, they want to believe what you have to say. Why else are people going to your website? The copywriting hype has drawn them in. They secretly hope that the hype is true.

What should a sales letter look like? What type of copy do you need? Following is a list of the 15 elements of a sales letter.

1. Pre-Head.
You target potential customers. You need to get their attention.

2. Headline
Don’t forget your headline. It is very important. Headlines are full of hype because they need to get people to take time to read the rest of the sales letter.

3. Deck copy.
The deck copy should have darker colored text. The deck copy is not part of the body of the sales letter. The deck is a about a paragraph long.

4. Sales letter body.
This consists of the body text of the sales letter. It is several paragraphs, if not pages, of text.

5. Subheads.
The subheads make the sales letter easy to read. The subheads enable readers to skip around and look for the section of the sales letter they are most interested in. The subheads give a roadmap for the sales letter.

6. The lead.
The lead defines the audience of the sales letter and can be presented in many ways such as a story or bulleted list.

7. Rapport.
Let your readers know that you can solve their problems because you understand them.

8. Credibility.
Explain why people should listen to you.

9. Bullets.
Give brief description of the benefits of your products and services.

10. Testimonials.
This gives proof that you are not a scam.

11. Value justification.
Give the value of the offer through demonstrating its benefits.

12. Risk reversal.
Give a money back guarantee.

13. Bonuses.
Give free bonuses that are related to your product.

14. Offer and the call to action.
Show your readers how to buy your product or service.

15. The P.S..
Reiterate your offer and call to action in your P.S.

Warmest regards,

Matt Bacak

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“Basic Elements of an Online Sales Letter – Part II”

The first seven basic elements of your sales letter include: Pre Head, Headline, deck copy, body copy, subhead, lead and rapport. Read on to find the remaining 8 basic elements of an online sales letter.

8. Credibility. Why should you listen to that person? You have to establish credibility fast and show people why you are different. On the Internet when people come to your website and you want their credit card information, they don’t know if you are a scam or not. So you have to reassure people that you are not going to rip them off. Plus, you want to show people that you are friendly.

9. Bullets. These are brief statements that offer benefits of your products or services. Don’t go into specifics, just mention the benefit. People will have to buy your product to find out the background behind the bullet points. Examples of bullets include the “How To” bullet, “The Secret to” bullet, “The one single” bullet,

10. Testimonials. Give proof. Show statistics. Give numbers. Give testimonials from successful people in the niche. Video testimonials give you the most credibility because they are the hardest to fake. If you write a testimonial make sure to put a picture of the person in the testimonial.

11. Value justification. Highlight the value of the offer. Don’t focus on the price. Focus on the benefits.

12. Risk reversal. This is the guarantee. Convince them that if it doesn’t work for them then you will give them their money back. Use fresh language for the return terms.

13. Bonuses. Bonuses are the unexpected items that people will receive if they buy your product. Bonuses add steam to your sales letter that motivates your prospects to buy your product. The bonuses should all relate to what you are selling and should enhance the value.

14. Offer and the call to action. Tell the readers exactly what action they need to take to order your product. Your offer gives specifics. Don’t be shy. Give them a distinct offer.

15. The P.S.. The P.S. is often overlooked. Think carefully about your P.S. Sometimes people skim your sales letter and only look at the P.S. Put your offer and call to action in the P.S.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

“Basic Elements of an Online Sales Letter – Part I”

There are 15 basic elements of an online sales letter. Following is a list of the first 7 elements. Do you employ these elements in your sales letter? Read on to find out.

First 7 basic elements of an online sales letter:
1. The first part of your sales letter is the “Pre-Head”. This is where you target the prime prospects for your offer and grab their attention. For example, a pre-head could be “Attention Arthritis Sufferers.”

2. Headline – Many people don’t use a headline and need to! The purpose of the headline is to get people to read the rest of the ad. Headlines may seem like a lot of hype, however many people often keep reading based on the headline.

3. The deck copy. The deck is right under the headline. It is a paragraph that is centered with darker text, but is not the body. It reinforces the headline and arouses more curiosity. You can build credibility in the deck.

4. The body of the sales letter. The body is the bulk of the text.

5. Subheads. These are smaller headlines. Their job is to separate the major sections of your sales letter and keep people reading. This is also known as the “bucket brigade”. Your copy needs to have its own bucket brigade that is designed to keep you reading. Every section is tied together by the subhead.

There are three things that people never do when they come to your copy:
1. Never read anything at first.
2. Never believe anything at first.
3. Never do anything at first.

Remember, people are going to scan, skim, and scroll your sales letter. The subheads help catch their eye on the topic they desire. For example, a reader may scan down the sales letter to the price of your product. This helps them to determine quickly whether or not they want to keep reading your sales letter.

6. The lead. The lead sets the criteria regarding who the sales letter is for and what they gain by reading it. The lead can be a story, bullet point facts, or in an “If..then” format.

7. Rapport. This is where you demonstrate that you know the readers’ pain. You talk to them in language that they would use to describe their problem. You want to identify common experiences.

Read through your sales letter and make sure you have these basic elements!

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com