Does Your Squeeze Page Make the Grade?

Like most online websites, your site probably has a squeeze-page and offers your readers good information. Your visitors simply opt-in and sign up for whatever it is you are offering them and automatically get sent information. What a great concept! However, are you getting the most signups possible? Any idea what your sign-up conversion rate is? Well, if you haven’t already tested your squeeze pages to see how well they are performing look no further. I have done it for you!
There are many things you can do to your squeeze-page to ensure your opt-in rate is the highest it can possibly be. You want to make sure your visitors are intrigued and are lured in by your opt-in page. But you can only do this if you know the “graphical rules” of a good opt-in or shall I say squeeze- page as it is commonly referred to as.

Rules to Increase Your Opt-In/Squeeze-Page Conversion Rate:

1. If you are going to put benefits on your squeeze-page, I have found that if you have bullets, your squeeze-page should have three, maybe five bullets max - that’s it! Notice I did not say four or two. That’s because you should not use even numbers. Use odd numbers. We’ve found an odd number of bullets increases conversion.

2. The button on your squeeze page should say something like “Grab this information” or “Grab this free e-book.” You can to put a caret - which is a greater than sign symbol. It’s right above the period. Use the carets to point to the button as this will often increase your conversion.

3. Putting a red box around your opt-in also increases your conversion on your squeeze-page.

So, those are some key things to implement right away because if you increase your conversions on your squeeze page, it’ll increase your sales. That means more people are buying from you which means more money in your pocket!

You must also remember that in your autoresponder sequence the first day your visitor signs up, you should immediately send them a welcome message. Follow that up with some good information related to your niche. Send this information about an hour after your welcome message. A lot of autoresponders don’t offer hourly notifications. However, if you use the software I highly recommend and have told you about continuously – Autoresponse Plus, this software has this capability.

The next day you can send them another message that sends them to your sales page for your low-end product or service. I offer the low-end product or service so that hopefully they will purchase and I’ll be able to offer them my bonus phone consultation offer and then give them the up-sell at that point.

This sequence has worked wonders for me and returned thousands upon thousands of dollars. I highly recommend you try following these autoresponder tips as I’m sure they will be just as successful for you as they are for me. Best of luck!

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

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How to Avoid Having Your Autoresponder Message End Up In Your Subscribers Bulk Email

Using autoresponder programs to grow your list is one of the most important things you should do to expand your business and your bank account. However, you need the right autoresponder software but you also need to understand what should and shouldn’t be included in your email messages to your visitors.

First let’s begin with software. One of the best autoresponder software programs out there is Autoresponse Plus (located at www.autoresponderplus.com). This program developed by Neil Morgan is an excellent program that has no monthly fees! You make one payment and it automatically and efficiently manages your prospect subscriptions.

If you are using the software Autoresponse Plus for your autoresponder message set-up, you should be aware that it has a default message for the unsubscribe link. It says, “If you wish to unsubscribe, please click the link below.” Well, “click” and “link” are spam words, so those two words in your unsubscribe link could be putting you in the bulk folder. The last thing you want are your messages to be considered spam. You want to avoid this from happening at every cost.

What I highly recommend you do is in Autoresponse Plus... go into Systems, then Settings. Scroll down and Autorespose Plus will show you what their unsubscribe link looks like. You can fix the wording there and personalize it to suit your needs. Maybe rewrite the words so it no longer uses the words “click” or “link.” Instead, change the wording to something like this - “If you wish to unsubscribe, go here.” The less it sounds like spam the less chance of your message ending up in your subscriber’s bulk folder.

As far as autoresponders are concerned, I recommend single opt-in as opposed to double opt-in. However, I know many of my readers are seeing many of your autoresponder messages go into the spam bulk folder. Some of you have asked “...if you use double opt-in, would people automatically have to white list you, therefore increasing the deliverability?” The answer is no.

The one thing you might want to check, if your email messages are going into the spam and bulk filter is are you putting your name and address inside the emails that you’re sending out? It is essential to make sure that you have your company name, phone number, company’s physical address and an unsubscribe link at the bottom of each and every email you send out to your subscribers. This is extremely important! If you don’t, your email will be considered spam. And with the implementation of the Anti-Spam Act also known as CAN Spam Act of 2003 you don’t want to mess with that. Unfortunately, a lot has changed for the online business owner. More red tape and more to do but it’s the abusers who have made it more difficult for the rest of us. However, if you comply with the Anti-Spam Act you should have no problem sending your messages. These are just a few simple rules you have to follow to ensure your business complies and ends up being profitable in the end and making your autoresponder promotion a success!

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

“Are you losing 97% or more of your customers?”

How many times do you think an average visitor visits your website before they buy? Do they buy from your website right away? The average visitor comes to your website 4 to 7 times before they buy. If you don’t capture their personal information quickly then you could be missing out on sales.

Let’s look at sales letters as they are the main component of your sales. Did you know that if your sales letter converts at 3% then your sales letter is considered effective? However, what happens to the other 97% that don’t convert in your sales letter? You are essentially throwing 97% of your potential customers in the trash which is a recipe for failure.

How can you grab that 97% and turn them into customers? Look at your call to action on your website landing page. Are you only directing them to the sales letter? If you want to dramatically increase your sales conversion to 30% then you need to capture their name and email address. How is this possible? You can accomplish this sales conversion by getting people to sign up for your list. Once you have them on your opt-in list you can constantly send them emails. The emails will contain pertinent information as well as offers. You can sell your products and services far into the future. They will get to know you through your email messages and will most likely buy something in the future.

What should you know about creating an opt-in list? Fundamentally, it boils down to driving your website traffic to a squeeze page that gives away a free item in exchange for their name and email address. Then send them to a sales page. If they don’t buy from your sales page right now, at least you will have their contact information so you can continue to sell to them. They will eventually buy your products in the future or they will unsubscribe from your list. Either way you will have a higher conversion rate then you would if you didn’t capture their personal information in the first place.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

“Don’t take it personally!”

Email marketing includes knowing how to write great copy. Your email message should be filled with relevant content, but don’t forget about the sales pitch. You should also survey your customers to find out what solutions they need. You can then pitch them products that will solve these problems.

Your copy should have compelling language that gets your email subscribers to take action. You have to point out why they can’t live without the product you are pitching. There is nothing wrong with selling as long as you are selling good stuff that your subscribers will need.

How important is it to maintain your email subscriber list? It is a voluntary list. You are only going to sell to people that want to buy your list. You will have people unsubscribe. This is a fact of life and you can’t take it personally. People unsubscribe for a variety of reasons. For example, they may have a new email address.

You can always obtain new subscribers that are interested in your product. So don’t worry about people that unsubscribe. You will have new subscribers flood in that really do want your products. Focus on the people that want your products and are in interested in what you have to offer.

To avoid a huge unsubscribe rate, you can use a double opt-in method when people sign up for your list. This means that people will input their name and email address on your website. They will be then sent an email asking them to confirm their subscription. Once they click on the link in this email they will be added to your list.

What is the biggest mistake that people make with their email marketing? The biggest mistake is that they don’t stay in touch with their subscribers. For example, they let four months go by before they send an email. And they want immediate action in the email. The connection with your customers needs to be maintained.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

The Action Plan of Ultimate Business Gurus: Part Two

Here’s the situation. You are eagerly building your list, writing articles, and driving traffic to your website. What are the next steps in your quest to become an Ultimate Business Guru? Following are three steps that you need to take next.

Step #1: Advertising.
Find people that are interested in your niche. These people will be interested in what you have to offer. They are seeking your specialized knowledge. You can advertise on online newsletters. You can pay these newsletters to send out an email for you. You are using their credibility and will drive traffic to your website. Their newsletter subscriber list will view you as a guru in your niche.

Where should you advertise?
http://www.selfgrowth.com if you are in the niche of wealth building.
http://www.speakernetnews.com if you are in the niche of coaching or mentoring
http://www.newsmax.com if you are in the niche of business and taxes

Where can you find newsletters that cover your niche? Go to http://www.ezines-r-us.com and look for newsletters regarding your niche.

Step #2: Press Releases.
Take articles you have already written and turn them into press releases. You can send out press releases on the Internet and it will be spread all over the online world. Your press release should have a link back to your squeeze page. Your squeeze page builds a list to help build your following.

Step #3: The power of co-registration.
Utilize the power of your following. Build your list quickly to kick start your business. You can accomplish this by understanding how perception affects your success.

You can build your list extremely quickly by going to the website http://www.listopt.net. This is an inexpensive way to build your list. You will get quality double-opt in subscribers.

The bigger list you have the better. More doors will open for you if you are armed with a huge list. People will want to create joint ventures with you so they can benefit from your huge list.

KEYWORD LIST:
Co registration
Double opt-in
List opt
Articles
Press releases
Specialized knowledge
Niche market