Wednesday, March 05, 2008

“Do you have an Internet business model?”

If you want to take your business to the next level you have to do more than you are doing right now. This doesn't necessarily mean working harder. It means working smarter. You can work smarter by finding out what the Internet business leaders do on a daily basis. You need to find out what they have done that has worked and follow this model.


Many people think that if they have a website and eBook then they are set. They fail to realize that you need a business model for your Internet business. The business model does not simply consist of your eBook. Your Internet business model must include ways to market your product on the Internet, plan for growth, and include diverse streams of revenue.


How can you create an Internet business plan? Let's say that your first product was a DVD that you produced yourself. What do you do next? The first task is to find people that are rabid for your DVD. Find people that are interested in the topic that you cover on your DVD.


Also make sure that your audience has money to spend. This audience needs to perceive value in your DVD so they will spend money on it. To help convince your audience that your DVD is a great buy you can demonstrate what they will achieve and gain after viewing the DVD.


The next step is to not rely on your DVD alone. You need to produce additional products. For example, there are people that are interested in your topic, but don't prefer the DVD format. They may be interested in experiential learning. You could create a home study course based on the material in the DVD. This diversifies the range of products you have to offer. This range will earn you more money.


A major mistake that many new Internet businesses make is that they focus solely on creating eBooks. Their eBooks include topics that encompass a wide range of topics. Usually the topics are so different from each other that they won't satisfy their target niche audience. Instead, they can repurpose the information in their original eBook into products like DVDs, home study courses, teleseminars, and special reports. You will have a diverse product range that is of much more interest to your target audience.


Many people fresh on the Internet business scene also charge far less than they should for their products. For example, let's say you ask a budding Internet business owner if they should send their comprehensive eBook for $47 or $97. What do you think their answer will be? Most likely they will say that you should sell the eBook for $47 because nobody will spend $97. This answer is usually incorrect. Experienced Internet entrepreneurs know that people will pay $97 for eBooks.


The big wig Internet entrepreneurs know that you should sell higher ticket items because you have to sell fewer of them in order to make more money. Plus, you should also make money in the backend through up selling.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

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P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
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Tuesday, March 04, 2008

“How can you reach more customers?”

Using audio on your Internet website can boost your opt-in rate and bottom line. Up to a few years ago, trying to implement audio on your website was an arduous task. This is no longer the case. You can make your own high quality recordings and utilize them on your Internet business website. This can be accomplished in an easy and affordable manner. Audio is an exciting component that dramatically enhances the effectiveness of your website.

There are numerous ways to use audio to create money generating products. The learning curve is small. Don’t be afraid of audio equipment as there are easy to use audio packages available on the market today. Advancements in technology have made these audio packages extremely effective. Plus, customers perceive higher quality audio products as having a higher value. They will pay more money for products.

Exploiting the use of audio throughout your Internet business website can triple your opt-in rate and sales. For example, having audio that instructs people how to sign up for your opt-in list will snag many more customers then simple text. Another example is to have audio on your order form that up sells higher ticket items to your customer. Yet another example is to reuse content by recording it through teleseminars. You can sell these teleseminars as products.

You can create audio products within minutes. No longer do you have to sit down and write a 100 page book. This could take months or even years. Instead, you can talk into a microphone and record it. You can discuss your content much faster then writing it down and formatting it.

An audio version of your products will increase your profits. Many people prefer listening to a CD as opposed to reading a book. They can listen to your CD in their car. They can listen to it while they are cooking dinner and working out. This promotes flexibility for the customer. This leads to more sales. In addition, you can sell audio products for a higher ticket price and customers will gladly pay the increased price because they perceive the audio as having a higher value.

An audio version of your product will reach more customers. Many customers are auditory learners. They prefer, comprehend, and absorb more information through audio. Tap into this learning format and use it to your advantage.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for myPowerful Promoting Tips yet, then youare really missing out, go here:http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doingto market my companies? Then you need to grab a copy of my`Internet Marketing Dirt'. It's now better than ever before!

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Sunday, February 03, 2008

“How to create your first product today!”

Let’s face the facts. You are in an Internet business to make money. Yes, you also want a flexible schedule and to be your own boss. However, making money is your number one goal. So how do you make money in your Internet business? Where should you start? Keep reading to find out.

Before you can make money online you need to have a product to market. The product can be your own product or somebody else’s product. If you sell your own product then you can keep 100% of the profit. If you sell somebody else’s product, through an affiliate program, then you will earn part of the profit.

Let’s say that you are going to sell your own product. How can you create this product? The easiest way to create a product is to conduct a teleseminar. A teleseminar enables you to create content quickly and easily. You can provide information that you and/or you can interview experts on the topic.

Make sure to record the teleseminar. You can turn this recording into other products such as CDs, eBooks, and reports. Simply have a freelancer transcribe your teleseminar. You can garner far more value from repurposing your content. This is a great way to not only craft your first product, but also many products in your future.

Tip: Many people don’t modify the transcript of the teleseminar. If the transcript sounds exactly like the teleseminar then it can be cumbersome. Instead, turn your transcript into a book. Edit it. Go through and find spots where you could add more information. This will add value to it. Plus, people who listened to the teleseminar will find more value in the new information that you added to this hard copy version.

Tip: Your hard copy format should be in 10pt or 12 pt font. Spacing between the paragraphs should be 1.5 inches. Don’t make the formatting bigger just trying to get more pages. You should create more pages through more content, not through formatting. If you have a huge font and a lot white space then your product will look cheap and a result will be unhappy customers.

So get started on your first teleseminar today. You will be on your way to making money online in no time flat.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

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Monday, November 12, 2007

“How to Create an Information Product”

Everybody can create an information product in the form of an eBook, etc. You can accomplish this is in a variety of ways including:

1. Writing about what you know.

2. Interview experts and turn the interview into an information product such as an eBook, CD, etc.

3. Success by association. Find the most well known people in your niche industry. When you send an email about your product put these people’s names as well as yours on the same list. Subscribers will believe that you are an expert too since you are on the same list. This gives you instant credibility.

4. Create an eBook and PDF. You want both formats to reach more customers.

5. Create audio information products. Record your interviews, teleseminars, and presentations. Turn these into CDs and DVDs.

6. Many information products last forever. You don’t need to update the information. You write it once and sell it over and over. It is a great way for residual income that doesn’t require extra work. Especially, when you have affiliates market it for you.

What about audio products? Audio products are a great way to supplement your business income and are easy to create.

1. Visit your local radio shack. Look for a microphone and recording software.

2. Edit your audio files using “Cool edit” at http://www.cooledit.com

3. Duplicators. You can duplicate your content on CDs and tapes.

4. Use http://www.ifulfillment.com. They will send out your packages for you at an inexpensive rate.

Tip: You can repurpose your audio content by creating audio transcripts. You should take what you already have and figure out more ways to make money with it. For example, you can turn an eBook into an audio book. This will help you maximize the amount of money you can earn from the same content.

Tip: People are willing to pay more money for a home study course. So you can take the same content and put it in a three-ring binder home study course.

Tip: Up sell to your customer with additional products and offer value added bonuses all that revolve around the same content, but are presented in a different format.

Tip: You can outsource transcription of your audio files to freelancers on http://www.elance.com.

Tip: Teleseminars/teleconferences – These events provide a great deal of value to the customer. You can record them and turn them into an informational product.

Warmest regards,


Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

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Sunday, October 21, 2007

“The Million Dollar Blueprint Platform – Part II”

So you’ve started working on your million dollar blueprint platform. You’ve completed steps 1-4. Now find out the next five steps and how you can apply them to your business.

Step #5: Answer the question “Why should anyone spend money with you instead of the alternative?” It is common for people to think that the alternative is just direct competition. Actually, that is not the only alternative. If people have money in their pocket they are going to spend it one way or another. So another alternative is to put their money in the bank. You have to tell customers why your product or service is better than the alternative. You have to point out exactly why investing in your product or service is better than investing in things like the direct competition, CDs, stocks, etc.

Give an example: If you invested $2,500 in a CD and the CD gives you 3% per year than you’re only going to earn $60 per year. That’s not much money. Show how your product and service will earn them much more than that in one year.

Give another example: The customer thinks they can learn this information in college. Show that education can take much longer and will cost more than investing in your product or service.

Give yet another example: The customer wants to take their money and invest in a vacation or car. Show how an investment in your product or service will yield much more money. If you go on vacation you will spend all your money and have no money left when you return from vacation. With that same amount of money they can invest in your product and earn much more money.

Step #6: Answer the question “What is the value that somebody receives when they move forward with you?” You have to talk about where they are right now in their life and then show how your product will change their life for the better.

Step #7: Answer the question “What is the cost of not taking action?”

Step #8: Answer the question “Why is it more dangerous and expensive to do it alone?” Example: It can take you 3 years and $65,000 to learn the secrets of the product.

Step #9: Answer the question “How can you minimize the risk involved in performance of the act?” For example, let’s look at real estate product. You can buy a property in a great deal. You can possibly lose money and get sued. However, if you have the right paperwork then you can earn money and avoid being sued.

Now it’s time to work on your answers to these tips. Take the time to write out this information.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

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P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

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Wednesday, October 10, 2007

“How to Create and Sell a Product – Part III”

So have you accomplished the first six steps to creating a product? If not then get off the couch and get started. After you have accomplished the first six steps you can pat yourself on the back. But guess what? You’re still not quite done. There are three steps left. Let’s look at the last three steps in the process of creating your product.

Step #7: Turn your audio content into written content. You can accomplish this quickly by outsourcing the job to a freelancer on Elance.com.

Step #8: Decide on how you are going to package your product. Are you creating a workbook? Are you creating a free CD? Are you creating a package of items?

Once you decide what type of free CD you are creating than you have to get a professional cover for it. The guy that creates awesome covers is Vaughn Davidson and he owns the website http://www.killercovers.com.

Make sure you get the following:
1. You need a CD cover.
2. You need a web representation of your CD.
3. You need a title of your CD.
4. You need a picture of a hand holding the CD.
5. You need the actual CD cover you can print on the CD make sure this is 300 dpi. 300 dpi is a quality graphic.

Step #9: Let’s put the process all together. You create a product. You write a sales Letter. You get a great cover for the CD. You connect to your shopping cart so you can collect money.

So what should you do now? Here’s your homework.

Complete these four tasks now!
1.) You need to create your powerful presentation using the million dollar blueprint platform formula.
2.) You need to create and edit the audio for your free one hour CD.
3.) You need to write Vaughn at Killercovers.com so he can create the CD cover for you.
4.) You get the CD created and sell with your sales letter!

Remember, the sooner you accomplish this homework, the sooner you will make money!

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

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Saturday, September 22, 2007

“How to offer CDs and DVDs on a Budget”

Many Internet businesses sell intellectual property. For example, they sell a book, eBook, audio CD, DVD, or software. Selling intellectual property can be very lucrative. You can sell intellectual property that is in a digital format such as an eBook. You can have customers download the eBook directly off of your website.

Downloading a digital product is easy, but what if you want to send a CD or DVD to your customer? Many customers still prefer an actual CD or DVD. If you offer these products then you have to deal with fulfillment of packaging and shipping. You can work through a fulfillment company, but many fulfillment companies provide less than desirable services.

So how do you act as your own fulfillment company? Let’s say that you have digital MP3 audios that you want to put into CD format. You also have an eBook that you want to print and send as a hard copy book. You also are new to the Internet business scene and are on a tight budget.

The good news is that you can burn the CD and print the book yourself. Buy a CD and DVD burner program called “BravoPro”. BravoPro lets you burn CDs and DVDs quickly and easily. You can burn CDs and DVDs at your home. You can print out the CD and DVD covers yourself.

Tip: Don’t buy BravoPro off of EBay just to save a few bucks. If you do then you won’t have access to BravoPro support. So if your program breaks or you have questions about features than you are left out in the cold.

The next question is how to package the CDs and DVDs. You need a CD jewel case and/or a DVD case. Did you know that you can actually find DVD cases for free? Head out to your local Blockbuster. They often throw out DVD cases after a hit movie goes onto the regular shelves. So go to your local Blockbuster and ask them when they throw out their DVD cases. They will often be happy to give you the DVD boxes. Using the free DVD cases will save you loads of money.

Burning your own CDs and DVDs is fun at first, but after awhile you may want to outsource the job. It’s up to you. Just know that you can provide fulfillment for these types of products on a budget.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

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